Etihad Airways has extended its sponsorship deal with Aviva Premiership rugby union team, Harlequins, until May 2011. read more
F1 supremo Bernie Ecclestone has admitted that some teams might not have the financial resources necessary to continue racing until the end of th… read more
Jaguar has continued its venture into British sport after announcing a partnership deal with British America’s Cup sailing team TeamOrigin. read more
A report by Deloitte has suggested that English county cricket is in danger of facing insolvency if a new financial structure is not put in pla… read more
Stuart Cain, managing partner at Mindshare’s global sports practice takes a look at the growing...
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Charlie Dundas, global head of partnerships at MediaCom Worldwide, examines where the real value lies for...
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I've always worked hard and by the grace of God I've come out a gold medallist.
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