Sport Industry Awards 2010
Sport Industry Awards 2010 - Official Shortlist
Best Sponsorship of a Sport Team or Individual
- British Gas - Principal Partner of British Swimming
- Coca-Cola - Coke Zero Presents: Wayne Rooney’s Street Striker
- HSBC - Principal Partner Sponsorship of the 2009 British & Irish Lions
- Powerade - Official Sports Drink of the RFU & WRU
- Samsung Electronics - Sponsorship of Chelsea Football Club
- Sure Men - Flintoff – Unbeatable Protection
Sport Agency of the Year
- Fast Track
- Hill & Knowlton
- M&C Saatchi Sport & Entertainment
- Octagon
- Synergy
- Vero Communications
Best TV Sport Commercial
- adidas - House Party
- adidas - F50i ‘The Spark’
- EA SPORTS FIFA 10 - How Big Can Football Get?
- Robinsons - Imagine
- ESPN EMEA - Pledge
- Sky Sports - ‘...They Know about Sport’
Best Use of PR in a Sport Campaign
- Betfair - Fan v Fan Ashes Cricket Campaign
- Eidos Interactive Entertainment - Championship Manager 2010
- ExxonMobil - Oil Painting
- Nike - Lace Up Save Lives: NIKE (RED)
- The Football Association - FA Respect Programme
- Umbro - From Icon of English Football to Icon of English Culture
Sport Brand of the Year
- adidas
- Nike
- Premier League
- Umbro
Best Integrated Sport Marketing Campaign
- adidas - Me, Myself
- British Gas - Principal Partner of British Swimming
- NBA - Take to the Courts
- Nike - Show Your 5
- Powerade - Official Sports Drink of the RFU & WRU
- Umbro - From Icon of English Football to Icon of English Culture
Sport Newspaper of the Year
- The Daily Telegraph
- The Guardian
- The Observer
- The Sun
- The Sunday Times
- The Times
Best Sponsorship of a Sport Event or Competition
- adidas - Flora London Marathon
- Barclaycard - Barclaycard World Freerun Championships
- Bupa - Bupa Great North Run
- Coca-Cola - Coca-Cola Football League Play Offs
- Guinness - Guinness Premiership
- Nicotinell - Helping Football Fans Kick the Habit
The Community Programme Award
- Derby County In The Community - The Movement
- England & Wales Cricket Board - NatWest CricketForce
- Manchester United Foundation - Something to Chew On
- SAFC Foundation - Family Learning through Football
- The Cricket Foundation - StreetChance supported by Barclays Spaces for Sports
- The Everton Foundation - “Imagine Your Goals” Mental Health Football Project
Sport Governing Body of the Year
- British Triathlon
- England & Wales Cricket Board
- Premier League
- Premier Rugby
- Rugby Football Union
- UKA
Sport Participation Event of the Year
- Birmingham City Council & EDF Energy - EDF Energy Birmingham Half Marathon
- Nova International - The British Gas Great North Swim
- Bupa - Bupa Great Manchester Run
- Greater London Authority & BSkyB - The Mayor of London’s Skyride
- Leicester City Council & Leicester Games 2009 - Special Olympics GB National Summer Games
Best Use of Digital Communications in Sport
- adidas - London Marathon WAP Tracker
- ATP - Barclays ATP World Tour Finals
- England & Wales Cricket Board - The Great Exhibition
- Racing UK & Press Association Sport - i-Card – The Interactive & Animated Racecard
- Samsung Electronics - Samsung Football.co.uk
- UKA - The Bolt Dance
The Technological Innovation in Sport Award
- Castrol - The Castrol Rankings
- Kentaro & Perform - Live Stream of Ukraine v England 2010 FIFA World Cup Qualifier
- Nova International - Great CityGames Manchester
- Mongoose - Mongoose Cricket Bat
Sport Venue of the Year
- SWALEC Stadium
- The Brit Insurance Oval
- The O2
- The Weymouth and Portland National Sailing Academy
- Twickenham Stadium
- Wembley Stadium
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