BT Sport Industry Awards 2013

Sport Industry Awards

Sport Brand of the Year, sponsored by Pinsent Masons

Sport Brand of the Year, sponsored by Pinsent Masons

  • adidas
  • Channel 4
  • Paddy Power
  • Team GB
  • Team Sky
  • The Championships, Wimbledon

Best Live Experience, sponsored by Eurosport

Best Live Experience, sponsored by Eurosport

  • Coca-Cola – Coca-Cola Presents The Olympic Torch Relay
  • British Airways – Park Live
  • NBA – NBA House
  • P&G –P&G Beauty and Grooming at London 2012
  • Puma – Puma Yard
  • adidas – Team GB Kit Launch

The Community Programme Award, sponsored by talkSPORT

The Community Programme Award, sponsored by talkSPORT

  • BSkyB – Sky Ride 2012
  • Cricket for Change – Hit The Top
  • Cricket Foundation – Street Chance 
  • Derby County in the Community – Active Choices 
  • Everton in the Community – Safe Hands Project 
  • Greater Sport – Greater Manchester Get Coaching Programme

Sport Participation Event of the Year, sponsored by W&P Longreach

Sport Participation Event of the Year, sponsored by W&P Longreach

  • Bank of Scotland Great Scottish Run
  • The National Lottery Olympic Park Run
  • Ping! 2012
  • Sainsbury's Sport Relief Mile 
  • Swimathon Weekend 2012 

Best Sponsorship of a Sport Event or Competition, sponsored by ICON

Best Sponsorship of a Sport Event or Competition, sponsored by ICON

  • Aviva – Aviva Premiership Rugby 
  • Barclays – Barclays ATP World Tour Finals 
  • British Airways – London 2012 
  • Cadbury – London 2012
  • IHG – London 2012
  • Sainsburys – London 2012 Paralympic Games

Sport Website of the Year

Sport Website of the Year

Governing Body of the Year, sponsored by the Daily Telegraph

Governing Body of the Year, sponsored by the Daily Telegraph

  • British Cycling
  • British Horseracing Authority
  • British Olympic Association
  • England Hockey
  • RFL
  • UKA

Best TV Sport Commercial

Best TV Sport Commercial

  • adidas – adidas Take The Stage (Spring) 
  • adidas – adidas Take The Stage (Summer) 
  • British Airways – BA 'Taxi' 
  • Carlsberg – Carlsberg Fan Academy 
  • Channel 4 – Meet The Superhumans 
  • Visa – Bolt vs London

Best Sponsorship of a Team or Individual, sponsored by Kantar Media

Best Sponsorship of a Team or Individual, sponsored by Kantar Media

  • adidas – Team GB/Paralympics GB
  • British Airways – Team GB/Paralympics GB
  • BSkyB – GB Cycling Team 2012
  • Budweiser – Wembley FC
  • O2 – England Rugby

Sport Agency of the Year, sponsored by Colouration

Sport Agency of the Year, sponsored by Colouration

  • Fast Track
  • GMR/Experience Worldwide  
  • H+K Strategies
  • IMG Consulting
  • M&C Saatchi Sport and Entertainment
  • Pitch

Best Use of PR, sponsored by Action Images

Best Use of PR, sponsored by Action Images

  • adidas – adidas Take The Stage
  • British Airways – Don't Fly 
  • Channel 4 – London 2012 Paralympic Games 
  • Paddy Power – We Hear You
  • Santander – Santander London Grand Prix 2012
  • The National Lottery – The National Lottery London 2012 Campaign

Best Management of a Sportsperson

Best Management of a Sportsperson

  • Activate Sport Management – James Anderson
  • GSE Management – Louis Smith
  • M&C Saatchi Merlin – Andrew Flintoff
  • Professional Sports Group – Tom Daley
  • three60 Sports Management – Victoria Pendleton
  • Wasserman Media Group – Mark Cavendish 

Best Use of Social Media

Best Use of Social Media

  • adidas – #takethestage/#stagetaken
  • British Airways – Home Advantage
  • EA Sports – FIFA 13 UK Cover Reveal
  • Ricky Hatton Comeback: #RickysCorner
  • RBS Six Nations Live Challenge
  • The Football Association – Women’s Football

Best Integrated Sport Marketing Campaign, sponsored by Battersea Evolution

Best Integrated Sport Marketing Campaign, sponsored by Battersea Evolution

  • adidas – adidas Take The Stage 
  • British Airways – Don’t Fly. Support Team GB
  • Budweiser – The FA Cup with Budweiser 
  • Channel 4 – Meet The Superhumans
  • P&G – P&G ‘Thank You Mum’
  • United States Olympic Committee - Thank You Britain

Best International Sport Marketing Campaign, sponsored by London & Partners

Best International Sport Marketing Campaign, sponsored by London & Partners

  • Infiniti – Infiniti Inspired Performers
  • McDonald’s – McDonald’s Player Escort Programme UEFA Euro 2012
  • Nissan and Playstation – GT Academy
  • Reebok – The Sport of Fitness Has Arrived
  • Samsung – Samsung Hope Relay
  • TaylorMade Golf – TaylorMade Presents Outside The Ropes



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