Sport Industry Awards 2008

Sport Industry Awards

Sport Industry Awards 2008 Shortlist

Best use of pr

Best use of pr
  • adidas – Impossible is Nothing
  • Coca-Cola GB – Buy a Player
  • NFL - Bridgestone International Series: New York Giants v Miami Dolphins
  • Paddy Power – Tongan Paddy Power at the Rugby World Cup
  • Red Bull – The Red Bull Air Race London
  • Transport for London – Le Grand Depart of Le Tour de France

Best TV Sport Commercial

Best TV Sport Commercial
  • adidas – Impossible is Nothing
  • Nike – Traffic Jam
  • Powerade – Powerade RWC 2007 Idents
  • Reebok – Sheva's Hero
  • Shell – Shell V-Power Circuit
  • The Times – The Game – McClaren

Community Programme award

Community Programme award
  • Barclays – Barclays Spaces for Sports
  • HBOS – Bank of Scotland Midnightleague
  • Kellogg's – Kellogg's Swim Active
  • Lafarge & Cravendale – Leeds Rugby Foundation
  • McDonald's – Supporting coaching in Scottish and Welsh communities
  • Tesco – Tesco Get Active Programme
  • The Golf Foundation – Golf Roots

Best Sponsorship of a Sport event or competition

Best Sponsorship of a Sport event or competition
  • Artois – The Artois Championships
  • Carling – Carling Cup Fans' Final 2007
  • Coca-Cola GB – The Coca-Cola Play Offs
  • E.ON UK – The FA Cup sponsored by E.ON
  • Flora – Flora London Marathon 2007
  • Guinness – Guinness Premiership

Sport coverage of the year

Sport coverage of the year
  • Boxing News
  • Sport Magazine
  • The Daily Telegraph
  • The Guardian
  • The Sunday Times
  • The Times

Technical innovation

Technical innovation
  • viagogo – Chelsea FC viagogo Ticket Exchange
  • Hawkeye innovations – Hawkeye
  • HI-TEC Sports – ION MASK
  • Nike – Nike+
  • Shell Brands International – Shell Technical Partnership with Ferrari
  • Speedo International – Fastskin FS Pro

Best Promotion

Best Promotion
  • ATP – ATP Tennis Masters Cup
  • British Cycling – British Cyclosportive
  • British Horseracing Authority – Careers in Racing
  • NFL – Bridgestone International Series: New York Giants v Miami Dolphins
  • The Football Association – Transforming Perceptions of Women’s and Girls Football in England
  • The Rugby Football Union – Go Play Rugby

Sport brand o fthe year

Sport brand o fthe year
  • adidas
  • Nike
  • Reebok
  • Wilson Sporting Goods
  • Yahoo!Eurosport

Environmental concern

Environmental concern
  • A1GP – A1GP THINK Greener Racing
  • Coca-Cola GB – Talent from Trash
  • E.ON UK – Save your energy for the Blues
  • Honda Racing F1 – HONDA MY EARTH DREAM
  • SSE and the Weymouth and Portland National Sailing Academy – Scottish and Southern Energy – Powering the National Sailing Academy

Best Sponsorship of a Sport Team or Individual

Best Sponsorship of a Sport Team or Individual
  • adidas – Jonny Wilkinson
  • Nationwide Building Society – England Football Team
  • Nike – England Rugby
  • O2 – O2's 'Never Surrender' Rugby World Cup Campaign
  • RAC – Team RAC
  • Wrigley's Airwaves – Wrigley's Airwaves Sponsorship of GSE Ducati

Best use of digital media

Best use of digital media
  • Emirates Airline – Arsenal's 12th Man
  • FL Interactive – New generation of FLi network of official club websites
  • Land Rover – England's Real Passion
  • Middlesbrough – 'I know you still have the passion' ½ season ticket campaign
  • Nike – Nike+ Supersonic
  • Virgin Media – Virgin Media's V Player

Sport Agency of the Year

Sport Agency of the Year
  • brandRapport
  • Fast Track
  • Four Sports, Arts & Sponsorship
  • Karen Earl Sponsorship
  • M&C Saatchi Sport & Entertainment

Best integrated sport marketing

Best integrated sport marketing
  • Coca-Cola GB – Buy a Player
  • Marston's – Marston's Beer of Cricket
  • Nationwide Building Society – Sponsored by You
  • Nike – Nike Total 90 Laser
  • Premier Rugby – Be Part of It
  • Samsung Electronics – Passionate about Football, Inspired by Style



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