Sport Industry Awards 2008
Sport Industry Awards 2008 Shortlist
Best use of pr
- adidas – Impossible is Nothing
- Coca-Cola GB – Buy a Player
- NFL - Bridgestone International Series: New York Giants v Miami Dolphins
- Paddy Power – Tongan Paddy Power at the Rugby World Cup
- Red Bull – The Red Bull Air Race London
- Transport for London – Le Grand Depart of Le Tour de France
Best TV Sport Commercial
- adidas – Impossible is Nothing
- Nike – Traffic Jam
- Powerade – Powerade RWC 2007 Idents
- Reebok – Sheva's Hero
- Shell – Shell V-Power Circuit
- The Times – The Game – McClaren
Community Programme award
- Barclays – Barclays Spaces for Sports
- HBOS – Bank of Scotland Midnightleague
- Kellogg's – Kellogg's Swim Active
- Lafarge & Cravendale – Leeds Rugby Foundation
- McDonald's – Supporting coaching in Scottish and Welsh communities
- Tesco – Tesco Get Active Programme
- The Golf Foundation – Golf Roots
Best Sponsorship of a Sport event or competition
- Artois – The Artois Championships
- Carling – Carling Cup Fans' Final 2007
- Coca-Cola GB – The Coca-Cola Play Offs
- E.ON UK – The FA Cup sponsored by E.ON
- Flora – Flora London Marathon 2007
- Guinness – Guinness Premiership
Sport coverage of the year
- Boxing News
- Sport Magazine
- The Daily Telegraph
- The Guardian
- The Sunday Times
- The Times
Technical innovation
- viagogo – Chelsea FC viagogo Ticket Exchange
- Hawkeye innovations – Hawkeye
- HI-TEC Sports – ION MASK
- Nike – Nike+
- Shell Brands International – Shell Technical Partnership with Ferrari
- Speedo International – Fastskin FS Pro
Best Promotion
- ATP – ATP Tennis Masters Cup
- British Cycling – British Cyclosportive
- British Horseracing Authority – Careers in Racing
- NFL – Bridgestone International Series: New York Giants v Miami Dolphins
- The Football Association – Transforming Perceptions of Women’s and Girls Football in England
- The Rugby Football Union – Go Play Rugby
Sport brand o fthe year
- adidas
- Nike
- Reebok
- Wilson Sporting Goods
- Yahoo!Eurosport
Environmental concern
- A1GP – A1GP THINK Greener Racing
- Coca-Cola GB – Talent from Trash
- E.ON UK – Save your energy for the Blues
- Honda Racing F1 – HONDA MY EARTH DREAM
- SSE and the Weymouth and Portland National Sailing Academy – Scottish and Southern Energy – Powering the National Sailing Academy
Best Sponsorship of a Sport Team or Individual
- adidas – Jonny Wilkinson
- Nationwide Building Society – England Football Team
- Nike – England Rugby
- O2 – O2's 'Never Surrender' Rugby World Cup Campaign
- RAC – Team RAC
- Wrigley's Airwaves – Wrigley's Airwaves Sponsorship of GSE Ducati
Best use of digital media
- Emirates Airline – Arsenal's 12th Man
- FL Interactive – New generation of FLi network of official club websites
- Land Rover – England's Real Passion
- Middlesbrough – 'I know you still have the passion' ½ season ticket campaign
- Nike – Nike+ Supersonic
- Virgin Media – Virgin Media's V Player
Sport Agency of the Year
- brandRapport
- Fast Track
- Four Sports, Arts & Sponsorship
- Karen Earl Sponsorship
- M&C Saatchi Sport & Entertainment
Best integrated sport marketing
- Coca-Cola GB – Buy a Player
- Marston's – Marston's Beer of Cricket
- Nationwide Building Society – Sponsored by You
- Nike – Nike Total 90 Laser
- Premier Rugby – Be Part of It
- Samsung Electronics – Passionate about Football, Inspired by Style
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