BT Sport Industry Awards 2014

Sport Industry Awards

Check out the full Official Shortlist for the BT Sport Industry Awards 2014 below. 

The full winners list can be found here.

Best Sponsorship of an Event or Competition

Best Sponsorship of an Event or Competition

  • Aviva – Aviva Premiership Rugby 
  • Budweiser – The FA Cup with Budweiser 
  • Energizer – Energizer Night Run 2013 
  • Glenmorangie – ‘The Spirit of the Open’ 
  • QBE – QBE Internationals 2013 
  • Sainsbury’s – Sainsbury’s Summer Series  

Participation Event of the Year

Participation Event of the Year

  • Bank of Scotland Great Scottish Run 
  • Brownlee Tri 
  • Prudential RideLondon 
  • PruHealth World Triathlon Grand Final 
  • Royal Parks Foundation Half Marathon and Ultra 2013

Best Live Experience, sponsored by Eurosport

Best Live Experience, sponsored by Eurosport

  • adidas – #jumpwithdrose 
  • adidas Golf – Weather The Storm  
  • adidas Global – adidas lab
  • NFL – NFL on Regent Street 
  • UEFA – Champions Festival 2013 

Community Programme of the Year

Community Programme of the Year

  • Interactive - Inclusive and Active 2  
  • Join In Trust – The Join In Summer
  • NatWest and England Rugby – NatWest RugbyForce 2013
  • Sky and British Cycling – Sky Ride 2013 
  • Tesco Bank – Tesco Bank Football Challenge 
  • Tottenham Hotspur Foundation – E18HTEEN 

Best Management of a Sportsperson

Best Management of a Sportsperson

  • Alastair Cook – Paragon Sports Management
  • Anthony Ogogo – Wasserman Media Group
  • Carl Froch – Matchroom Sport
  • James Anderson – Activate Management
  • Leigh Halfpenny – Essentially 

Best Use of PR, sponsored by Action Images

Best Use of PR, sponsored by Action Images

  • adidas – ‘It’s Blue. What Else Matters?’ 
  • Bupa – My First Run 
  • bwin – Telepathic Football
  • Everton Football Club – Make Their Day 
  • The Jockey Club – Retail Bond
  • Vero Communications – Campaign for Brian Cookson to become UCI President 

Best Integrated Marketing Campaign

Best Integrated Marketing Campaign

  • adidas – ‘It’s Blue. What Else Matters?’ 
  • Barclays – Premier League Thank You 
  • HSBC – British & Irish Lions – A Legendary Journey 
  • Microsoft UK – British & Irish Lions 2013
  • Paddy Power – Right Behind Gay Footballers 
  • Surrey County Cricket Club – ‘We Love Fridays’ 

Agency of the Year

Agency of the Year

  • Fast Track
  • Iris Worldwide 
  • M&C Saatchi Sport & Entertainment
  • Pitch
  • Synergy
  • Two Circles

Brand of the Year

Brand of the Year

  • adidas
  • Manchester United
  • The Championships, Wimbledon
  • UEFA Champions League 

Best International Marketing Campaign

Best International Marketing Campaign

  • adidas – Team Messi 
  • Global Launch of CR7 by Cristiano Ronaldo 
  • Infiniti – Red Bull Racing Sponsorship – Formula One
  • Oakley/Eurosport – The Ride 
  • SAP – SAP at the WTA Championships 
  • Standard Chartered Bank – ‘The Standard Chartered Trophy – Road to Anfield 2013’

Governing Body of the Year, sponsored by the Daily Telegraph

Governing Body of the Year, sponsored by the Daily Telegraph

  • British Athletics
  • British Cycling
  • ECB
  • England Netball
  • RFL
  • The FA

Digital Platform of the Year

Digital Platform of the Year

  • Lewishamilton.com 
  • Pitchero 
  • Sky Sports Digital Media 
  • Teamer 
  • The Official Everton App 
  • The Official Wimbledon iPad App 

Best Use of Social Media

Best Use of Social Media

  • AELTC – Wimbledon 2013: Don’t Miss a Moment 
  • adidas – ‘Hit The Winner’ 
  • Aviva – #1every5 
  • Liverpool FC – International Engagement Project 
  • Lucozade Powerleague - Press Centre 
  • QPR – In A League of Their Own 

Best Sponsorship of a Team or Individual

Best Sponsorship of a Team or Individual

  • adidas – Andy Murray – Hit The Winner
  • adidas – Chelsea FC – ‘It’s Blue. What Else Matters?’ 
  • BMW – England Rugby – The Ultimate Performance
  • Microsoft UK – British & Irish Lions
  • Thomas Pink – British & Irish Lions
  • Wonga.com – Newcastle United Football Club




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