Founder, Superbrands and Creative & Commercial
Marcel is founder of the Superbrands organisation, the independent authority on branding (operating in over 50 countries) whose members range from adidas to Virgin.
Marcel also founded communications agency Creative & Commercial, which produces advertising and design work for some of the strongest organisations in the world.
He consistently appears on BBC, ITV and CNN as well as on radio, writes/contributes to numerous press articles for the nationals, and lectures on branding around the world.
Marcel’s twelve books include: various ‘Superbrands’ books (known as ‘brand bibles’); ‘Business Superbrands’; ‘ebrandLeaders’; ‘Cool BrandLeaders’; and ‘Best Ads Never Seen’.