Chairperson of Creative & Commercial, Founder of Superbrands, The Brand Guru
Marcel chairs communications agency Creative & Commercial, which produces advertising and design work for some of the strongest organisations in the world.
Marcel is founder of the Superbrands organisation, the independent authority on branding (operating in around 50 countries) whose members range from adidas to Virgin. Marcel consistently appears on BBC, Sky and CNN as well as on radio, writes/contributes to numerous press articles for the nationals, and lectures on branding around the world.
Marcel is currently working on his thirteenth book.