Chief Executive - Camelot Group Plc
Dianne joined Camelot in 1997 as Commercial Operations Director and took over as Chief Executive in December 2000 when Camelot was awarded the second licence to operate the National Lottery. As Chief Executive, Dianne has developed and driven Camelot’s strategy for growth, which delivered the longest period of growth in the history of The National Lottery.
Dianne led the company in its successful bid to operate the Lottery in the third Licence Period, which will commence on 01 February 2009.
In a career spanning over 30 years, Dianne has worked in marketing for a variety of companies such as ICI Paints, Sterling Roncraft and Signet Group. She was Director of Marketing at Woolworths, a lecturer at Manchester Polytechnic for seven years - during which time she founded and ran her own advertising agency - and was Managing Director of Sandvik Saws and Tools.
In the 2006 New Year’s Honours Dianne received a CBE for services to business. Dianne was named the “ first lady of marketing" when she topped Marketing magazine's Power 100 list in June 2007 for the second year running – and in September 2006 she was awarded the Chartered Management Institute’s Gold Medal for her strategic direction and leadership.