Sport Industry Awards 2008

Sport Industry Awards
Marzena Bogdanowicz

Marzena Bogdanowicz

Managing director – B-focused

Having spent 10 years as British Olympic Association (BOA) Director of Marketing, in 2006 Marzena set up her own marketing consultancy b-focused, specialising in sports marketing, rights management, Olympic marketing and project management.

During her time at the BOA, Marzena was responsible for the development and implementation of the BOA's overall marketing strategy. She also introduced of the internationally recognised and now well established Team GB brand, representing the Great Britain Olympic Team.

In 2004, she lead the extremely successful London section of the Athens 2004 Olympic Torch Relay followed a few months later by the "Parade of Heroes" to commemorate the success of our Olympic and Paralympic medallists in Athens.

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