Sport Industry Awards 2010
2010 Winners
Virgin Active Outstanding Contribution to British Sport
Sponsored by Virgin Active
Sir Alex Ferguson
Sir Alex Ferguson presented award by Fabio Capello
Best Sponsorship of a Sport Team or Individual
Sponsored by Nolan Partners
Coca-Cola
Coca-Cola presented award by Mark Foster and Denise Lewis
Sport Participation Event of the Year
Greater London Authority & BSkyB
Greater London Authority & BSkyB presented by Alastair Cook
Best Use of Sport in a PR Campaign
Sponsored by Action Images
The Football Association
The Football Association presented by Clare Balding and Jim Rosenthal
Sport Newspaper of the Year
Sponsored by UK Sport
The Daily Telegraph
The Daily Telegraph presented award by Gareth Edwards
Best TV Sport Commercial
Sponsored by Eurosport
Robinsons
Robinsons presented award by Victoria Pendleton
The Technological Innovation in Sport Award
Mongoose Cricket Bat
Mongoose Cricket Bat presented award by Helen Skelton and Louis Smith
Best Sponsorship of a Sport Event or Competition
Sponsored by ICON
adidas
adidas presented award by Jessica Ennis and Amy Williams
The Community Programme Award
Sponsored by Sport England
The Everton Foundation
The Everton Foundation presented award by Sally Gunnell and Colin Jackson
Sport Venue of the Year
Sponsored by Battersea Evolution
The O2
The O2 presented award by Richard Hill and Serge Betsen
Best Integrated Sport Marketing Campaign
Nike
Nike presented award by Terry Venables
Best Use of Digital Communications in Sport
England & Wales Cricket Board
England & Wales Cricket Board
Sport Brand of the Year
Sponsored by Clarke Willmott
Umbro
Umbro presented award by David Ginola
Sport Agency of the Year
Sponsored by Colouration
M&C Saatchi Sport & Entertainment
M&C Saatchi Sport & Entertainment presented by Dame Kelly Holmes
The Jaguar Lifetime Achievement Award
Sponsored by Sport England
Brendan Foster
Brendan Foster presented award by Baroness Tanni Grey-Thompson and Haile Gebrselassie
The KantarSport Business Achievement of the Year Award
Sponsored by KantarSport
Barclays ATP World Tour Finals
Barclays ATP World Tour Finals presented award by John Inverdale and Jamie Murray
The Marsh Leadership in Sport Award
Sponsored by Marsh
Ross Brawn & Nick Fry
Nick Fry presented award by Alastair Campbell
Sport Governing Body of the Year
British Triathlon
British Triathlon presented award by Sharron Davies and Keri-Anne Payne
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