The SIG Column - 22 August
Drew Barrand, head of media at the Sport Industry Group, explains how the internet radically changed his Olympic Games experience…read more
News Articles
The Industry Column - 30 May - 30 May 2008
With the football season now over, the media’s annual obsession with the summer transfer window is swinging into top gear. Paul McGoohan, sports director at Square1 Consulting, explains why the media is a football club’s most powerful tool in capturing their summer targets. read more
The Big Interview - Mark McCafferty - 30 May 2008
With the Guinness Premiership Final signalling the end of another successful season, Mark McCafferty, Chief Executive of Premier Rugby, discusses the future for domestic rugby union. read more
The SIG Column - 18 April - 18 Apr 2008
The Olympic Torch Relay has become a political hot potato that no-one seems to be dealing with. Drew Barrand, head of media at the Sport Industry Group, asks who can stop it before it completely overshadows the Beijing Games itself... read more
The Big Interview - Michelle Smith - 08 Apr 2008
Barclays Spaces for Sports is one of the leading examples of true legacy creation at a grass-roots level. Michelle Smith, head of community sports sponsorship at Barclays explains how the programme has benefitted thousands of participants across the UK... read more
The Industry Column - 15 February - 15 Feb 2008
The government has set a very high target for investment in Olympic sports in the run-up to London 2012. Karim Bashir, managing director of Catch Sport and former Commonwealth Games fencer, explains why these associations do provide value to companies as well as athletes... read more
The Industry Column - 1 February - 01 Feb 2008
The influx of global sporting events coming to the UK has created a huge opportunity to create a lasting legacy in this country. But, argues Trevor Watkins, partner at Clarke Willmott, there is a desperate need for the right hand to start talking to the left if the potential is to be realised... read more
The Industry Column - 25 January - 25 Jan 2008
Premiership football has reached iconic status in some far-flung corners fo the world where the likes of Manchester United and Chelsea are followed with the same fervour by fans abroad as they are at home. Ashley Goodall, managing director, Saatchi & Saatchi Design explains why UK premiership passion is not lost in translation... read more
The Big Interview - Phil Lane - 30 Nov 2007
London winning the 2012 Olympics presents a huge opportunity for Paralympic sport. Phil Lane, chief executive of the British Paralympic Association, explains in the Big Interview how the governing body plans to make the most of the chance. read more
