News Articles

The Big Interview - talkSPORT

Calum Macaulay, Managing Director of talkSPORT and Sport magazine, discusses plans for talkSPORT as it prepares itself for the first ever British a…read more

The Big Interview - ECB - 16 May 2013

Ahead of a massive summer of cricket – with the ICC Champions Trophy and the first of two Ashes Series this year coming to English shores – SportIndustry.biz speaks to John Perera, commercial director of the ECB. read more

The Industry Column - Innovate or deteriorate - 14 May 2013

‘Innovate or deteriorate: a call to action for sport’ by Antony Marcou, Group Managing Director, Sports Revolution. read more

The Industry Column - Guerrilla or Gorilla? - 08 May 2013

Peter McNeile, Director of Sponsorship for Cheltenham Racecourse, discusses the use of guerrilla marketing in sport and whether left-field tactics can sometimes work against you. read more

The Big Interview - Jim Proudfoot - 14 Mar 2013

Jim Proudfoot, commentator for the Rock N Roll Football Show, discusses the importance of radio commentary in the football world. read more

The Industry Column - Cheltenham & Guinness - 12 Mar 2013

As the first race gets underway, Peter McNeile, Director of Sponsorship for Cheltenham Racecourse, discusses the association that Guinness has with the Cheltenham Festival.  read more

The Industry Column - Beko - 19 Feb 2013

Matthew Jones, Senior Marketing Manager at Beko plc – an Official Supporter of the FA Cup – about its involvement with the competition and the recent acquisition of Jamie Redknapp as its brand ambassador.  read more

The Industry Column - Cheltenham Racecourse - 10 Feb 2013

Peter McNeile, Director of Sponsorship for Cheltenham Racecourse, discusses the impact of cancelling sporting events due to adverse weather… read more

The Big Interview - British Basketball Association - 31 Jan 2013

David Paton, Chief Commercial & Operating Officer at The British Basketball Association, speaks exclusively... read more

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