News Articles

The Big Interview - golf in DUBAi

Marking the 25th anniversary of the Omega Dubai Desert Classic this year, Mohamed Buamaim - Vice Chairman and CEO of golf in DUBAi, the promot…read more

The Industry Column - World Cup Narrative - 02 Jun 2014

David Atkinson, managing partner at Space looks deep into the marketing narrative of a FIFA World Cup, with some classic examples of brand campaigns.  read more

The Big Interview - Matt O'Toole - 23 Apr 2014 caught up with Matt O’Toole, Global Head of the Reebok Brand at the London launch of the new Reebok brand symbol, the Delta. O’Toole explained the brand’s redefined strategy, why the sport of fitness is the future of training and the importance of the UK in Reebok’s plans.  read more

The Industry Column - Antony Marcou - 14 Apr 2014

Antony Marcou, Group Managing Director of SportsRevolution, talks to about the changing world of sports sponsorship, utilising systems such as wifi on matchdays, and missed opportunites for football clubs... read more

The Industry Column - thinkBeyond - 19 Feb 2014

Alexandra Chalat, MD of thinkBeyond, considers the lessons sport can teach the wider world... read more

The Big Interview - GoPro - 31 Jan 2014

GoPro CEO, Nick Woodman, speaks to about the rapid growth of the company, which saw the brand open its first European offices in Munich. read more

The Big Interview - Maxinutrition - 13 Jan 2014

Craig Read, commercial director at Maxinutrition UK, speaks to about the reasons behind the rebrand of an established, 20 year-old company and reflecting a changing consumer base. read more

The Big Interview - - 02 Jan 2014

Cristiano Acconci, co-founder of the football statistics website, discusses partnership development within the industry and the changing face of football analysis. read more

The Big Interview - Facebook - 02 Jan 2014

Glenn Miller, Strategic Partnerships at Facebook, speaks to about the platform’s plans for 2014 and working with football clubs to improve their online presence. read more

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