News Articles

The Big Interview - Caribbean Premier League

The second Caribbean Premier League, the annual Twenty20 franchise cricket league that launched in the West Indies last year, comes to a close this…read more

The Industry Column - 3rd July - 03 Jul 2009

David Atkinson, managing partner at Space Sport & Entertainment, explains why brands should not see experiential marketing at sports events as a short-term fix in the latest Industry Column. read more

The Industry Column - 3rd April - 03 Apr 2009

As the season nears its conclusion, Tom Glick, chief executive of Derby County, explains the Coca-Cola Championship club’s latest marketing initiative and why it’s not all doom and gloom for football despite the difficult economy. read more

The Industry Column - 6 March - 06 Mar 2009

With this year's Cheltenham Festival nearly upon us, Neil Goulden, CEO of Gala Coral and regular Festival attendee, describes why the meeting is such a special occasion... read more

The SIG Column - 6 February - 06 Feb 2009

Recent weeks have seen two high-profile cases of sport stars using recreational drugs in the form of US swimming legend Michael Phelps and England rugby star Matt Stevens. Drew Barrand, head of media at Sport Industry Group, looks at whether the punishments fitted the crimes. read more

The SIG Column - 9 January - 09 Jan 2009

While the England and Wales Cricket Board has been slowly building its commercial profile, the saga surrounding Kevin Pietersen's resignation could prove a damaging blow to the governing body's intentions explains Drew Barrand, head of media at the Sport Industry Group. read more

The Industry Column - 5 December - 05 Dec 2008

Following the announcement that Tampa Bay will play New England in a third NFL game at Wembley next year, NFL UK managing director Alistair Kirkwood warns that the elements that go into staging a successful event on foreign soil should not be taken for granted. read more

The Industry Column - 19 September - 19 Sep 2008

Doom and gloom in the financial markets is making everyone look over their shoulder but Peter Thomas, marketing & communications director at Accenture UK and Ireland, finds reasons to be optimistic. read more

The SIG Column - 11 September - 11 Sep 2008

Drew Barrand, head of media at the Sport Industry Group, debates why London 2012’s legacy is so much harder to achieve than it might seem… read more

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