News Articles

The Industry Column - Antony Marcou

Antony Marcou, Group Managing Director of SportsRevolution, talks to sportindustry.biz about the changing world of sports sponsorship, utilising sy…read more

The SIG Column - 9 January - 09 Jan 2009

While the England and Wales Cricket Board has been slowly building its commercial profile, the saga surrounding Kevin Pietersen's resignation could prove a damaging blow to the governing body's intentions explains Drew Barrand, head of media at the Sport Industry Group. read more

The Industry Column - 5 December - 05 Dec 2008

Following the announcement that Tampa Bay will play New England in a third NFL game at Wembley next year, NFL UK managing director Alistair Kirkwood warns that the elements that go into staging a successful event on foreign soil should not be taken for granted. read more

The Industry Column - 19 September - 19 Sep 2008

Doom and gloom in the financial markets is making everyone look over their shoulder but Peter Thomas, marketing & communications director at Accenture UK and Ireland, finds reasons to be optimistic. read more

The SIG Column - 11 September - 11 Sep 2008

Drew Barrand, head of media at the Sport Industry Group, debates why London 2012’s legacy is so much harder to achieve than it might seem… read more

The SIG Column - 22 August - 22 Aug 2008

Drew Barrand, head of media at the Sport Industry Group, explains how the internet radically changed his Olympic Games experience… read more

The Industry Column - 30 May - 30 May 2008

With the football season now over, the media’s annual obsession with the summer transfer window is swinging into top gear. Paul McGoohan, sports director at Square1 Consulting, explains why the media is a football club’s most powerful tool in capturing their summer targets. read more

The Big Interview - Mark McCafferty - 30 May 2008

With the Guinness Premiership Final signalling the end of another successful season, Mark McCafferty, Chief Executive of Premier Rugby, discusses the future for domestic rugby union. read more

The SIG Column - 18 April - 18 Apr 2008

The Olympic Torch Relay has become a political hot potato that no-one seems to be dealing with. Drew Barrand, head of media at the Sport Industry Group, asks who can stop it before it completely overshadows the Beijing Games itself... read more

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