News Articles

The Big Interview - Caribbean Premier League

The second Caribbean Premier League, the annual Twenty20 franchise cricket league that launched in the West Indies last year, comes to a close this…read more

The Industry Column - Guerrilla or Gorilla? - 08 May 2013

Peter McNeile, Director of Sponsorship for Cheltenham Racecourse, discusses the use of guerrilla marketing in sport and whether left-field tactics can sometimes work against you. read more

The Big Interview - Jim Proudfoot - 14 Mar 2013

Jim Proudfoot, commentator for the Rock N Roll Football Show, discusses the importance of radio commentary in the football world. read more

The Industry Column - Cheltenham & Guinness - 12 Mar 2013

As the first race gets underway, Peter McNeile, Director of Sponsorship for Cheltenham Racecourse, discusses the association that Guinness has with the Cheltenham Festival.  read more

The Industry Column - Beko - 19 Feb 2013

Matthew Jones, Senior Marketing Manager at Beko plc – an Official Supporter of the FA Cup – about its involvement with the competition and the recent acquisition of Jamie Redknapp as its brand ambassador.  read more

The Industry Column - Cheltenham Racecourse - 10 Feb 2013

Peter McNeile, Director of Sponsorship for Cheltenham Racecourse, discusses the impact of cancelling sporting events due to adverse weather… read more

The Big Interview - British Basketball Association - 31 Jan 2013

David Paton, Chief Commercial & Operating Officer at The British Basketball Association, speaks exclusively... read more

The Big Interview - Heath Harvey - 18 Jan 2013

Club Wembley Director Heath Harvey considers the best live experiences in sport – including that on offer at the national stadium... read more

The Big Interview - NBA Europe - 16 Jan 2013

With the Detroit Pistons and New York Knicks facing off in London, Benjamin Morel, Senior Vice President, NBA Europe, discusses the next step forward for the NBA in the UK. read more

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