News Articles

The Industry Column - Antony Marcou

Antony Marcou, Group Managing Director of SportsRevolution, talks to sportindustry.biz about the changing world of sports sponsorship, utilising sy…read more

The Industry Column - thinkBeyond - 19 Feb 2014

Alexandra Chalat, MD of thinkBeyond, considers the lessons sport can teach the wider world... read more

#BTSIA Post-Match Interview: British Cycling - 14 Nov 2013

Ian Drake, CEO of British Cycling, reflects on another year of success after the organisation received the Sport Governing Body of the Year Award, supported by The Daily Telegraph, at the BT Sport Industry Awards 2013. read more

Reporting on a British Wimbledon winner - 17 Jul 2013

Press Association reporter, Ellen Branagh, reveals the inside story of covering a historic Wimbledon 2013. read more

The Industry Column - Is football switched on? - 17 Jun 2013

Josh Robinson discusses the use of social media in the fast-paced, ever-changing world of football, and... read more

The Industry Column - Innovate or deteriorate - 14 May 2013

‘Innovate or deteriorate: a call to action for sport’ by Antony Marcou, Group Managing Director, Sports Revolution. read more

The Industry Column - Guerrilla or Gorilla? - 08 May 2013

Peter McNeile, Director of Sponsorship for Cheltenham Racecourse, discusses the use of guerrilla marketing in sport and whether left-field tactics can sometimes work against you. read more

The Industry Column - Cheltenham & Guinness - 12 Mar 2013

As the first race gets underway, Peter McNeile, Director of Sponsorship for Cheltenham Racecourse, discusses the association that Guinness has with the Cheltenham Festival.  read more

The Industry Column - Beko - 19 Feb 2013

Matthew Jones, Senior Marketing Manager at Beko plc – an Official Supporter of the FA Cup – about its involvement with the competition and the recent acquisition of Jamie Redknapp as its brand ambassador.  read more

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