Sport Industry Group

The Industry Column - Innovate or deteriorate

‘Innovate or deteriorate: a call to action for sport’ by Antony Marcou, Group Managing Director, Sports Revolution.read more

The Industry Column - Guerrilla or Gorilla? - 08 May 2013

Peter McNeile, Director of Sponsorship for Cheltenham Racecourse, discusses the use of guerrilla marketing in sport and whether left-field tactics can sometimes work against you. read more

The Industry Column - Cheltenham & Guinness - 12 Mar 2013

As the first race gets underway, Peter McNeile, Director of Sponsorship for Cheltenham Racecourse, discusses the association that Guinness has with the Cheltenham Festival.  read more

The Industry Column - Beko - 19 Feb 2013

Matthew Jones, Senior Marketing Manager at Beko plc – an Official Supporter of the FA Cup – about its involvement with the competition and the recent acquisition of Jamie Redknapp as its brand ambassador.  read more

The Industry Column - Cheltenham Racecourse - 10 Feb 2013

Peter McNeile, Director of Sponsorship for Cheltenham Racecourse, discusses the impact of cancelling sporting events due to adverse weather… read more

The Industry Column - Matthew Osmon - 04 Jan 2013

Matthew Osmon, the chief executive of Jump, considers the future of sports marketing… read more

The Industry Column - Peter McNeile - 25 Nov 2012

Peter McNeile, Director of Sponsorship at Cheltenham Racecourse, discusses the dilemma of balancing results and relationships in sport. read more

Top Ten Tips For Your Sport Industry Awards Submission - 20 Nov 2012

Richard Brinkman, Head of KantarSport at Kantar Media, gives his Top Ten Tips for the use of research in Sport Industry Awards entries... read more

Asian brands score big with the Premier League - 01 Nov 2012

Kenny Ager, Head of Strategy, Sports Revolution Asia, analyses the opportunities on offer in the Far East. read more