SHARP RE-ENTERS FOOTBALL WITH UEFA DEAL 

SHARP RE-ENTERS FOOTBALL WITH UEFA DEAL

Electronics manufacturer Sharp has signed a deal to become an official partner of UEFA until the end of 2013, covering the European Championships i… read more

LOCOG TO SHOWCASE CITY IN 2012 MARATHONS 

LOCOG TO SHOWCASE CITY IN 2012 MARATHONS

London 2012 organisers are hoping to showcase London’s famous landscape after submitting plans for the Olympic triathlon and marathon events.
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AVIVA TO PUSH RUGBY SPONSORSHIP WITH ADS 

AVIVA TO PUSH RUGBY SPONSORSHIP WITH ADS

Aviva is set to push its recently acquired title sponsorship of Premiership Rugby with TV adverts showcasing the game’s unsung heroes.

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F1 SPONSORS TO FORM ALLIANCE 

F1 SPONSORS TO FORM ALLIANCE

The largest corporate sponsors of Formula 1 have come together to launch a new organisation that will help them lobby for greater representati… read more

SHARP RE-ENTERS FOOTBALL WITH UEFA DEAL

LOCOG TO SHOWCASE CITY IN 2012 MARATHONS

AVIVA TO PUSH RUGBY SPONSORSHIP WITH ADS

F1 SPONSORS TO FORM ALLIANCE

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Becky Munday, chief executive of fixed fee promotional insurance specialist Mando...
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The Industry Column

Stuart Cain, managing partner at Mindshare’s global sports practice takes a look at the growing...
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Quote of the day

It's not the worst situation I've been in. It's been the same two or three times, in Madrid, Milan, and now.

Fabio Capello says the pressure at the start of England's Euro 2012 campaign is nothing new.

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