Sport Industry Group

‘Olympic Confessions' marks year to go

To celebrate the ‘year to go’ mark until the opening ceremony of the London 2012 Summer Olympic Games, Sport Industry Group has launched ‘Olympic C…read more

Liverpool extends Thomas Cook Sport deal - 03 Feb 2012

Liverpool Football Club has extended its partnership with Thomas Cook Sport as the club’s official travel partner, until 2015. read more

Betfair to sponsor Prizefighter - 03 Feb 2012

Matchroom Sport has revealed that Betfair will be the new title sponsor of the Prizefighter series, which will include branding rights across the ring, on the fighters, and ring card girls for the bookmakers.  read more

Halfords appoints Pitch for national campaign - 03 Feb 2012

Halfords has appointed Pitch to implement a national consumer communications campaign to reinforce the retailer’s cycling credentials in the UK. read more

Sandown Park unveils bet365 celebration - 03 Feb 2012

Sandown Park has announced that its two-day fixture on Friday 27th and Saturday 28th April, featuring the bet365 Gold Cup, will be called the bet365 Ultimate Celebration of British Horseracing from 2012 as part of a commitment to investing in the meeting’s success by the course, its parent company Jockey Club Racecourses and its long-t… read more

Egypt in mourning after stadium disaster - 02 Feb 2012

Three days of national mourning have been declared after at least 74 people died, and hundreds more were injured, in clashes between football fans after a match between rival clubs al-Masry and al-Ahly in the Egyptian Premier League. read more

talkSPORT boasts record audience reach - 02 Feb 2012

talkSPORT has revealed it achieved its highest-ever audience reach for Q4 since it launched as Talk Radio in 1995, according to industry figures released by RAJAR. read more

Puma announces BMW partnership - 02 Feb 2012

Puma has announced a new multi-year partnership with BMW Motorsport, which will see the global Sportlifestyle brand become the Official Supplier of team and racewear for all BMW Motorsport racing operations, including DTM, ALMS and various high-profile long-distance races such as 24h Nürburgring.   read more

GoPro confirms Shaun White partnership - 02 Feb 2012

GoPro has announced Shaun White, two-time Olympic gold and 13-time X Games gold medal winner, to its lineup of premier ski and snowboard athletes. read more