Business information group, Precise, has captured the reaction of the UK during last weekend’s Super Bowl, after it was revealed that the UK audience for the event has grown by over 7% from last year. This year also marked the most expensive advertisement rate in U.S media. read more
The Jacksonville Jaguars have announced plans to employ a London-based sales executive to extend the franchise’s activity in the UK market. read more
Jeep Chrysler UK has extended its sponsorship agreement with the National Football League (NFL) International Series, which will see the brand continue as the official car supplier for 2013. read more
The St. Louis Rams have finally received clearance to begin their visits to London for the annual NFL game at Wembley Stadium, following complaints concerning details of the team's lease at it's home ground, Edward Jones Dome. read more
Chrysler UK used the NFL's International Series game at Wembley Stadium on Sunday, in which the Chicago Bears defeated the Tampa Bay Buccaneers, to launch its new partnership with the league in the UK, becoming its official car partner and securing a wide range of rights including exclusive broadcast sponsorship of Sky Sports’ live NFL coverage … read more
Motorola Mobility UK Ltd has announced a sponsorship deal with the NFL in the UK, which includes a comprehensive rights package around the 2011 NFL International Series game, between the Chicago Bears and the Tampa Bay Buccaneers on Sunday 23rd October at Wembley Stadium, and the wider NFL season, including the Super Bowl. read more
Best Buy UK has signed a new deal to become the ‘Official Technology Retail Partner of the NFL’ in the UK - supporting a series of events leading up to the game between the Chicago Bears and Tampa Bay Buccaneers at Wembley Stadium on 23rd October. read more
Virgin Atlantic has announced that it has signed a new sponsorship deal with the NFL, becoming the Official Airline Partner of the NFL in the UK across the entire season, in addition to continuing as the charter airline for the Pepsi Max International Series. read more
The Commissioners of the US major leagues came together on Tuesday to showcase their commitment to the use of sport as a tool for social change, co-signing a unique letter declaring a ‘collective commitment to this focused aim’ and taking to the stage as a group to address more than 250 influential figures gathered at Yankee Stadium for Beyond S… read more
The first 70,000 tickets for this year’s NFL game at Wembley Stadium have sold out, including 20,000 that were bought within the first seven minutes of going on sale. read more
Those who play for the National Football League do it only for the money, Mike Miller, CEO and secretary general of IRB, told those gathered for The FT Sport Industry Summit 2008 in association with the Honda Racing F1 Team's earthdreams programme. read more
Sport Industry Awards Limited is registered in England and Wales No.4236764.
Registered address: 23/24 Henrietta Street, Covent Garden, London, WC2E 8ND.
CONNECT WITH US
Follow @SportIndustry