Athletics News Articles

Lucozade Sport returns to "Mile 23" - 15 Apr 2014

This year’s Virgin Money London Marathon saw Lucozade Sport return to the streets of the capital to take over Mile 23 of the 26.2 mile course, with the help of celebrity ambassadors.  read more

Fitness First joins Sure Run to the Beat - 08 Apr 2014

Fitness First has signed a sponsorship deal with Sure Run to the Beat to become the Official Fitness Partner of the London-based music running event. read more

10,000 to join Olympic Park running event - 26 Mar 2014

Details of the National Lottery Newham London Anniversary Run, a  running event staged in the heart of the new Queen Elizabeth Olympic Park, have been announced with entries now open for 10,000 people. read more

BT backs new Rock ‘n’ Roll marathon - 13 Mar 2014

BT has announced its title sponsorship of a brand new mass participation running event, the Rock ‘n’ Roll Liverpool Marathon & 1/2 Marathon, staged by Competitor Group Inc. The inaugural event will be held on 25th May for an expected 8,000 runners of all standards.  read more

ASICS launches ‘Better your Best’ ad campaign - 07 Mar 2014

Sports performance brand ASICS has today unveiled its latest campaign, calling on everyday sportspeople to achieve their goals and ‘Better Your Best’, with the launch of a television commercial through VOD channels for the first time. read more

ICON expands reach to Singapore - 03 Mar 2014

ICON has officially started its entry into South East Asia with the establishment of a new office in Singapore.  read more

BT extends Great CityGames title sponsorship - 27 Feb 2014

BT has announced that it will continue its title sponsorship of the BT Great CityGames Manchester, with the aim of creating the opportunity for Paralympic champions to compete alongside Olympic heroes in the city centre - with this year’s event set to see an increased number of events for Paralympians to showcase their abilities. read more

Nova International seeks new partners - 24 Feb 2014

Nova International is seeking new partners to help deliver its target of helping one million people to be active in running every year through their ‘Great Run’ brand. read more

Threepipe research shows lack of sponsor impact - 14 Feb 2014

Research commissioned by marketing agency Threepipe suggests that sponsorship of top sporting stars by brands is failing to make an impact on consumers. The survey of 18-24 year olds found that 77% claimed that an association with a sports star does not make them more likely to consider purchasing a brand. read more

MG Motor to drive British Athletics - 17 Jan 2014

British Athletics has announced a new partnership with MG Motor, who becomes the Official Automotive Partner of the organisation, in a deal set to support the sport in the approach to the 2016 Rio Games and the 2017 London IAAF and IPC World Championships.  read more

Bupa Great North Run to celebrate landmark - 09 Jan 2014

The Bupa Great North Run will celebrate an historic landmark in 2014, as it will become the first mass participation running event to reach one million finishers. read more

Virgin Trains make Nova connection - 07 Jan 2014

Nova International has announced a new partnership with Virgin Trains in a three-year deal that will see the mass participation sports events organisers become the Official Train Operator of eleven Great Events within Nova’s portfolio.  read more

Sportscover becomes Partner of UK Sport - 26 Nov 2013

UK Sport, the nation’s high performance sports agency, has announced a four-year partnership with sport and leisure insurers Sportscover. read more

Buxton to hydrate London Marathon - 14 Nov 2013

A deal between the Virgin Money London Marathon and Nestlé Waters will see Buxton Natural Mineral Water become the Official Water of the UK’s biggest marathon. read more

Bupa extends UK Sport partnership - 13 Nov 2013

Bupa has extended its sponsorship of UK Sport to continue as its Official Health Insurance Partner until March 2014.  read more

Spar extends European Athletics sponsorship - 08 Nov 2013

Spar International has extended its principal sponsorship deal with European Athletics, originally signed in 1996, until 2016. read more

Record 200,000 Great Runners for 2013 - 28 Oct 2013

Mass participation group Nova International has announced that a record number of participants have taken part in the Bupa Great Run Series in 2013, with over 200,000 people participating in Bupa Great Run events this year. read more

Atos on track for Glasgow 2014 countdown - 25 Oct 2013

Atos has announced it has furthered support of the Glasgow 2014 Commonwealth Games with the appointment of two of Scotland’s leading triathletes as brand ambassadors. read more

ASICS title sponsors Greater Manchester Marathon - 23 Oct 2013

Sports brand ASICS has been unveiled as the title sponsor of the ASICS Greater Manchester Marathon, taking place on Sunday 6th April.  read more

Four global competitions, One big breakfast - 18 Oct 2013

Top-level international sport will return to the UK with astonishing regularity, with the biggest and best stars from both codes of international rugby and the finest athletes from across the Commonwealth - and later the entire world – set to arrive on these shores over the course of the next four years. read more

Big GB names lose out on lottery funding - 15 Oct 2013

A number of high-profile GB athletes, including former world champion Phillips Idowu, have lost their lottery funding for 2013/14 after the national governing body for British athletics, UKA, announced the Olympic and Paralympic athletes that it will support through the World Class Performance Programme.  read more

Puma offers insights through new running app - 02 Oct 2013

Puma has launched PUMATRAC, a new running application for the iPhone that analyses how external conditions affect the users running performance.  read more

Bolt renews Puma partnership post-Rio - 25 Sep 2013

Multiple Olympic sprint champion, Usain Bolt, has extended his endorsement deal with Puma beyond the Rio 2016 Olympic Games, extending a partnership that began when the world’s fastest man was just 16. read more

Barclays hold Bloomberg Square Mile Relay crown - 20 Sep 2013

The City's fiercest competitors took to the streets of London on Thursday night for the Bloomberg Square Mile Relay, with Barclays retaining their prized crown with a stunning victory over their rivals. read more

Karrimor & Sports Direct joins Bloomberg Square Mile Relay - 12 Sep 2013

Leading outdoor brand, Karrimor, and the UK’s number one sports retailer, Sports Direct, will be Official Partners of the Bloomberg Square Mile Relay – a unique relay race taking place in the heart of the City of London. read more

Leaders gather for community sport - 11 Sep 2013

The leaders of Philadelphia's sports, politics and business communities gathered on Tuesday night for the Beyond Sport Mayor's Reception, honouring the city's outstanding community sports programmes through the Barclays Philadelphia Impact Award and naming eight young leaders from the city to Beyond Sport's global Young Ambassadors Programme. read more

UK Athletics set for Nike switch - 05 Sep 2013

British Athletics has confirmed Nike as the new official kit supplier of Great Britain's athletics team, according to media reports, in a seven-year deal believed to be worth around £15m to the organisation. read more

Asics kits out Team Scotland for Glasgow 2014 - 30 Aug 2013

Commonwealth Games Scotland has announced that Asics will supply Team Scotland’s kit for the Glasgow 2014 Commonwealth Games, which will feature the host nation’s traditional blue and white as its main colours for athletes, coaches and support staff. read more

Benchmark Sport & IMG announce joint venture - 27 Aug 2013

Benchmark Sport International, owners and operators of the Sport Industry Group, Beyond Sport, Benchmark Talent and Square Mile Sport, and IMG Worldwide, the global sport, fashion and media company, have announced a new partnership which will take the Bloomberg Square Mile Relay outside the UK for the first time. read more

Ohuruogu joins Champion field at Virgin Media - 23 Aug 2013

Team GB sprinter Christine Ohuruogu has signed a new deal with Virgin Media, joining fellow World Champions Usain Bolt and Mo Farah as brand ambassadors. read more

UK Sport begins search for EIS Chair - 22 Aug 2013

UK Sport is set to begin the search for a new chair of the English Institute of Sport (EIS) following the announcement in June that Steve Cram MBE is to step-down after more than 10 years as head of the organisation. read more

Women’s running market boosts ASICS growth - 08 Aug 2013

Latest figures have revealed ASICS Europe grew by 23% in Q1 for 2013, becoming the fastest growing brand for women’s running footwear during the period with results on the continent particularly strong. read more

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