Athletics News Articles

Parkrun takes on Threepipe - 17 Sep 2014

parkrun UK has hired Threepipe to help develop and articulate its brand positioning and engage with new potential partners. read more

Biggest ever field runs Bloomberg Square Mile Relay - 05 Sep 2014

The largest ever number of the City's fiercest competitors took to the streets of the capital on Thursday night for the Bloomberg Square Mile Relay - the ultimate corporate relay running race - officially started this year by Olympic legend Michael Johnson. read more

Puma gets set for Great North City Games - 05 Sep 2014

Puma has announced an extension of its partnership with Nova International, becoming the title sponsor of the Great North City Games, which will take place in Newcastle on Saturday. read more

Golden shine for Sport Industry Private Dining - 04 Sep 2014

The Sport Industry Private Dining Club, presented by The Inzito Partnership, converged for the first edition of the 2014/15 calendar last night, with Olympic legend and four-time gold medallist Michael Johnson reflecting on his career and speaking on his latest performance work to a packed room of industry executives at the stunning central Lond… read more

Epson enters sports tech sector - 03 Sep 2014

Epson has revealed its latest offering in wearable technology that sees the brand entering the sport and health & wellbeing sectors - launching a series of new products in its first steps into the two growing markets. read more

SOS Rehydrate signs England Athletics deal - 29 Aug 2014

Electrolyte replacement hydration drink, SOS Rehydrate, has announced a new partnership with England Athletics that will see the brand provide SOS Rehydrate to all athletes selected to represent England in international matches.  read more

Sprint legend to start Bloomberg Square Mile Relay - 29 Aug 2014

Four time Olympic champion and 400m world record holder Michael Johnson has been confirmed as the Official Starter of this year’s Bloomberg Square Mile Relay on Thursday, 4th September.  read more

Bloomberg Square Mile Relay confirms course - 28 Aug 2014

The Bloomberg Square Mile Relay has confirmed its route for the 2014 edition of the annual race – returning to the streets of London on Thursday - with a limited number of team places still remaining. read more

Asics takes Neon Run UK title sponsorship - 26 Aug 2014

Sport 3 Event Management UK has announced ASICS UK as the new title sponsor of two Neon Run UK events set to launch in the UK in October. read more

Bloomberg Square Mile Relay expands series - 20 Aug 2014

Square Mile Sport has announced the latest expansion of its global series, with Hong Kong set to join the growing list of international cities taking on the Bloomberg Square Mile Relay that already includes London and Singapore. read more

ASICS Europe announces sales boost - 08 Aug 2014

ASICS Europe has revealed accelerated growth across EMEA in its half year results for 2014, delivering an overall 16.0% increase in net sales between January and June, largely driven by strong growth across apparel and footwear in the brand’s running and tennis categories. read more

Olympic heroes launch Join In run - 07 Aug 2014

A decade on from winning Olympic gold, British relay legends Darren Campbell, Marlon Devonish, Mark Lewis-Francis and Jason Gardener were reunited to help launch the Join In Summer Relay, alongside volunteers at Battersea Summer Scheme, a multi-sport initiative for disadvantaged children in London before showcasing their skills on the track. read more

Michael Johnson signs with Benchmark Talent - 09 Jul 2014

Benchmark Talent, the talent management arm of Benchmark Sport International, has announced that it will represent Olympic legend Michael Johnson, who since retirement has forged high-profile careers as both a celebrated media commentator and a successful businessman. read more

Mercieca takes Brooks Sports social media brief - 01 Jul 2014

Brooks Sports has appointed Mercieca to manage its social media with immediate effect, in a bid to help build greater brand awareness amongst a younger target consumer in the UK. read more

British Athletics agrees P&G partnership - 30 Jun 2014

Proctor & Gamble has confirmed a new deal to become an official ‘advertising partner’ of British Athletics, with the consumer goods brand set to drive awareness of a number of its major brands, including Pampers, Gillette and Duracell, during athletics broadcasts on UK terrestrial TV.  read more

UK Sport reveals ambitious 2014 targets - 23 Jun 2014

With just over two years to go for Great Britain’s National Lottery funded Olympic and Paralympic athletes on their journey to the Brazilian city for the 2016 Games, UK Sport has revealed some ambitious performance targets for 2014.  read more

Bupa extends UK Sport partnership - 06 Jun 2014

UK Sport has renewed its partnership with Bupa, who will remain as the official health insurance partner of the nation’s high-performance sports agency. read more

Puma teams up with Nova International - 05 Jun 2014

Puma has announced a new partnership with Nova International that will see the global sports brand become the official sportswear and merchandise supplier for Nova’s Great Run Series. read more

IAAF appoints Havas S&E for global PR - 04 Jun 2014

Havas Sports & Entertainment has been appointed as the corporate PR agency of the International Association of Athletics Federations (IAAF) following project work in 2013 where they developed a corporate communications strategy.   read more

British Triathlon appoints new CEO - 02 Jun 2014

British Triathlon has announced the appointment of Jack Buckner as its new chief executive officer, replacing Zara Hyde Peters, who announced she would be stepping down from the role after six years in March. read more

Ennis-Hill launches Vitality Run Series - 22 May 2014

Jessica Ennis-Hill has launched the Vitality Run Series, a new annual running series featuring eight events during 2014/15, consisting of half marathons and one 10k event.   read more

Bloomberg Square Mile Relay opens for entries - 15 May 2014

The Bloomberg Square Mile Relay 2014, which will see London's fiercely competitive professionals swap their suits for tracksuits and form teams of ten to tackle the City's streets, will be held on September 4th, with the strongest line-up of partners in the event’s history providing unique backing for the participants. read more


Alan Pascoe MBE, the former champion athlete turned industry leader, was awarded the Barclays Lifetime Achievement Award at the prestigious BT Sport Industry Awards on Thursday evening in recognition of his profound contribution to the sport industry.  read more

Sainsbury’s Anniversary Games heads Central - 06 May 2014

British Athletics has announced that this year’s Sainsbury's Anniversary Games will take place at Horse Guards Parade Ground and The Mall in central London, with pole vault, long jump, shot put and a full athletics programme taking place over two sessions in front of a crowd of 20,000 this summer. read more

Hackney Half Marathon quick off the mark - 06 May 2014

Organisers of the ‘Run Hackney’ Half Marathon, the new event in Hackney working as part of the Borough’s commitment to create a sustainable Olympics legacy, have announced that the inaugural race has attracted over ten thousand paid-up runners - just ten weeks after launch. read more

Fitness First hits Home Run deal - 02 May 2014

Limelight Sports is set to re-launch Home Run this summer with Fitness First signing as the title partner of the commuter running experience, which provides commuters with a guided running network, allowing Londoners to run all or part of their way home. read more

World Athletics Champs 2017 MD named - 02 May 2014

UK Athletics has today announced the appointment of Sally Bolton as managing director of the Organising Committee for the London double header of World Athletics Championships in 2017. read more

Lucozade Sport returns to "Mile 23" - 15 Apr 2014

This year’s Virgin Money London Marathon saw Lucozade Sport return to the streets of the capital to take over Mile 23 of the 26.2 mile course, with the help of celebrity ambassadors.  read more

Fitness First joins Sure Run to the Beat - 08 Apr 2014

Fitness First has signed a sponsorship deal with Sure Run to the Beat to become the Official Fitness Partner of the London-based music running event. read more

10,000 to join Olympic Park running event - 26 Mar 2014

Details of the National Lottery Newham London Anniversary Run, a  running event staged in the heart of the new Queen Elizabeth Olympic Park, have been announced with entries now open for 10,000 people. read more

BT backs new Rock ‘n’ Roll marathon - 13 Mar 2014

BT has announced its title sponsorship of a brand new mass participation running event, the Rock ‘n’ Roll Liverpool Marathon & 1/2 Marathon, staged by Competitor Group Inc. The inaugural event will be held on 25th May for an expected 8,000 runners of all standards.  read more

ASICS launches ‘Better your Best’ ad campaign - 07 Mar 2014

Sports performance brand ASICS has today unveiled its latest campaign, calling on everyday sportspeople to achieve their goals and ‘Better Your Best’, with the launch of a television commercial through VOD channels for the first time. read more

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