The NBA has launched an initiative called ‘Basketball Week’ in a bid to boost participation and raise awareness of the game ahead of the two regular-season games taking place at The O2 in March. read more
Mobile network O2 has become the first promotional partner of the National Basketball Association’s ‘NBA Games – London 2011’, the first-ever NBA regular season games to take place in Europe. read more
America’s NBA has revealed that it will play two regular-season games in London at the O2 Arena for the first time. read more
The International Basketball Federation (FIBA) has launched a new Facebook app for basketball fans around the world to generate online buzz around the upcoming World Championship in Turkey which starts on 28th August. read more
ESPN is continuing the HD rollout of its channels across Europe after launching ESPN America HD in the UK and Ireland for the first time. read more
The 2010 NBA pre-season game to be staged at The O2 Arena in London on 4th October, and featuring the Los Angeles Lakers against the Minnesota Timberwolves, has sold out in record time. read more
The NBA has confirmed that reigning champions the LA Lakers will play the Minnesota Timberwolves at London's O2 Arena on 4th October, the fourth year in a row that London has hosted one of the league’s pre-season games. read more
adidas and the National Basketball Association have announced an extension of their global partnership giving adidas exclusive rights to all apparel in Europe beginning with the 2010-11 NBA season. read more
Following the third staging of an annual exhibition game at The O2 Arena, the NBA has revealed that it could stage a competitive regular-season match in London from as early as next season. read more
ESPN has added to its burgeoning portfolio of live sports rights after striking a multi-year deal with the NBA to add close to 100 live NBA games to ESPN in the UK and Ireland. read more
Standard Life has announced a five-year deal with British Basketball to become the governing body’s first ever title sponsor. read more
London will be the climax of the NBA’s European tour this year with the adidas NBA 5 United Tour culminating in the capital in mid-September. read more
The National Basketball Association has announced it has partnered with pan-European broadcaster Eurosport to deliver the league’s fans daily and weekly highlights via the network’s websites. read more
British Basketball will stage its first major tournament in the UK with a three-day event at The O2 in London from 14th-16th August. read more
The elite performance directors responsible for GB’s Olympic hopes in shooting and women’s basketball at the London 2012 Games have both left their jobs. read more
The NBA has launched a new online subscription service which will give UK basketball fans access to a complete season of live NBA game webcasts on NBA.com. read more
British Basketball has signed up five new sponsorship partners following the promotion of the national teams to the elite European division. read more
The NBA has rolled out its Jr. NBA community basketball programme in the UK aimed at encouraging children to take up the sport. read more
The National Basketball Association has struck a media rights deal with the BBC to stream daily video highlights on the broadcaster’s website throughout the remainder of the 2008 NBA Playoffs and The Finals 2008. read more
British Basketball League team Leicester Riders have been saved from extinction after agreeing a new sponsorship deal with housing firm Jelson Homes. read more
The NBA has announced that it is to open an office in London as part of its ongoing effort to grow the basketball franchise’s fan base throughout Europe. read more
Sports marketing agency Fast Track has been appointed by British Performance Basketball to handle all the sport’s commercial and events programmes ahead of the London 2012 Olympics. read more
Following hot in the footsteps of the NFL, the NBA is to stage an exhibition match at The O2 Arena in London later on this year. read more
Boxing and basketball are set for improved funding after reaching an agreement with UK Sport as to how the respective Olympic sports are managed. read more
The British Basketball League has announced that it is in talks to expand the league from 10 to 16 clubs from next season. read more
You're not signed in! Click here to sign in
Sport Industry Awards Limited is registered in England and Wales No.4236764.
Registered address: 23/24 Henrietta Street, Covent Garden, London, WC2E 8ND.
FOLLOW US