Basketball News Articles

NBA confirms LA Lakers UK visit - 14 Apr 2010

The NBA has confirmed that reigning champions the LA Lakers will play the Minnesota Timberwolves at London's O2 Arena on 4th October, the fourth year in a row that London has hosted one of the league’s pre-season games. read more

adidas extends NBA partnership - 24 Mar 2010

adidas and the National Basketball Association have announced an extension of their global partnership giving adidas exclusive rights to all apparel in Europe beginning with the 2010-11 NBA season. read more

NBA wants UK to host regular season game in 2010 - 07 Oct 2009

Following the third staging of an annual exhibition game at The O2 Arena, the NBA has revealed that it could stage a competitive regular-season match in London from as early as next season. read more

ESPN nets NBA live rights deal - 01 Oct 2009

ESPN has added to its burgeoning portfolio of live sports rights after striking a multi-year deal with the NBA to add close to 100 live NBA games to ESPN in the UK and Ireland. read more

Standard Life backs British Basketball - 11 Aug 2009

Standard Life has announced a five-year deal with British Basketball to become the governing body’s first ever title sponsor. read more

NBA tour to climax in London - 28 May 2009

London will be the climax of the NBA’s European tour this year with the adidas NBA 5 United Tour culminating in the capital in mid-September. read more

NBA strikes Eurosport highlights deal - 14 May 2009

The National Basketball Association has announced it has partnered with pan-European broadcaster Eurosport to deliver the league’s fans daily and weekly highlights via the network’s websites. read more

Basketball tournament comes to The O2 - 17 Mar 2009

British Basketball will stage its first major tournament in the UK with a three-day event at The O2 in London from 14th-16th August. read more


The elite performance directors responsible for GB’s Olympic hopes in shooting and women’s basketball at the London 2012 Games have both left their jobs. read more

NBA launches new online service - 07 Nov 2008

The NBA has launched a new online subscription service which will give UK basketball fans access to a complete season of live NBA game webcasts on read more

Five sponsors back British Basketball - 18 Sep 2008

British Basketball has signed up five new sponsorship partners following the promotion of the national teams to the elite European division. read more

NBA brings kids programme to UK - 03 Sep 2008

The NBA has rolled out its Jr. NBA community basketball programme in the UK aimed at encouraging children to take up the sport. read more

NBA strikes BBC online deal - 15 May 2008

The National Basketball Association has struck a media rights deal with the BBC to stream daily video highlights on the broadcaster’s website throughout the remainder of the 2008 NBA Playoffs and The Finals 2008. read more

Leicester Riders saved by new sponsor - 31 Aug 2007

British Basketball League team Leicester Riders have been saved from extinction after agreeing a new sponsorship deal with housing firm Jelson Homes. read more

NBA to open London office - 16 May 2007

The NBA has announced that it is to open an office in London as part of its ongoing effort to grow the basketball franchise’s fan base throughout Europe. read more

Fast Track wins UK basketball contract - 09 May 2007

Sports marketing agency Fast Track has been appointed by British Performance Basketball to handle all the sport’s commercial and events programmes ahead of the London 2012 Olympics. read more

NBA follows NFL to London - 20 Feb 2007

Following hot in the footsteps of the NFL, the NBA is to stage an exhibition match at The O2 Arena in London later on this year. read more

Boxing and basketball get funding boost - 16 Feb 2007

Boxing and basketball are set for improved funding after reaching an agreement with UK Sport as to how the respective Olympic sports are managed. read more

BBL looking at club expansion - 29 Jan 2007

The British Basketball League has announced that it is in talks to expand the league from 10 to 16 clubs from next season. read more

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