Cricket News Articles

Virgin Trains runs tactical Ashes ad - 26 Aug 2009

Virgin Trains has moved quickly to celebrate England's npower Ashes series victory with a tactical marketing campaign that pokes fun at the losing Australian side. read more

Ashes win boosts Sky and Five - 25 Aug 2009

Sky Sports and terrestrial broadcaster Five both registered impressive viewing figures for their Ashes cricket coverage after England sealed a 2-1 series victory at The Oval in the 5th and final Test. read more

npower renews Test cricket sponsorship - 24 Aug 2009

In the wake of England’s Ashes series victory over Australia, Test match sponsors npower have renewed their deal with the England and Wales Cricket Board for a further two years. read more

Slazenger extends Prior sponsorship - 14 Aug 2009

Sports brand Slazenger has extended its sponsorship endorsement deal with Sussex and England wicketkeeper Matt Prior. read more

IPL moved back a month for 2010 tournament - 12 Aug 2009

Next year's Indian Premier League will start a month earlier than the 2009 programme, organisers have announced, meaning that the lucrative cricket tournament will not clash with the first Test series of the English domestic season. read more

ICC sets up anti-doping review panel - 07 Aug 2009

The International Cricket Council has announced a working group in a bid to ease concerns from the Indian Cricket Board over anti-doping regulations. read more

Security upped for rowdy Ashes fans - 06 Aug 2009

Heightened security measures will be in place for the fourth Ashes Test at Headingley this week in a bid to cut down on anti-social behaviour amongst England cricket fans. read more

Durham gets 2013 Ashes match - 31 Jul 2009

Durham will host an Ashes Test for the first time in 2013 after the England and Wales Cricket Board revealed the allocation of home matches for the next seven years. read more

ECB reveals structure for 2010 county cricket - 30 Jul 2009

The England and Wales Cricket Board has unveiled the structure of domestic cricket for next year confirming that the 2010 County season will comprise of three competitions. read more

Brit Insurance to sponsor England - 28 Jul 2009

Brit Insurance is to replace Vodafone as the England cricket team’s primary sponsor after agreeing a new four-year deal with the England and Wales Cricket Board beginning in January 2010. read more

Gloucs unveil stadium upgrade plans - 28 Jul 2009

Plans to transform Gloucestershire CCC's County Ground in Bristol into a 20,000-seater stadium have been unveiled. read more

Host cities named for new IPL series - 27 Jul 2009

Despite concerns over safety, the host cities for the inaugural Champions Twenty20 League in October will be held in the home venues of the three International Premier League teams taking part in the tournament: Hyderabad, Bangalore and Delhi. read more

ECB to stick with single Twenty20 tournament - 23 Jul 2009

The England and Wales Cricket Board has confirmed that plans for a rival series to the Indian Premier League have been scrapped with the governing body opting for one enhanced Twenty20 competition in next season's cricket calendar as opposed to two. read more

ICC ups Champions Trophy pot - 21 Jul 2009

The 2009 ICC Champions Trophy in South Africa, starting in September, will offer total prize money of up to £2.4m after the International Cricket Council upped the funding for the tournament. read more

ECB set to scrap new Twenty20 plans - 20 Jul 2009

Plans put forward by the England and Wales Cricket Board for the introduction of a new all-star Twenty20 competition to rival the Indian Premier League look likely to be scrapped according to media reports. read more

ECB to share online Ashes coverage - 08 Jul 2009

The England and Wales Cricket Board has announced a deal with digital sports specialists Perform for highlight clips of England’s npower Ashes Test Series, NatWest Series one-day internationals and NatWest International Twenty20 matches to appear online across major UK publisher websites. read more

ICC considering four-day Test matches - 02 Jul 2009

The International Cricket Council is considering the introduction of four-day and day-night Test matches. read more

Marston's launches Ashes ads - 02 Jul 2009

Marston’s, the brewer behind the Pedigree brand, has launched a marketing campaign ahead of this summer’s Ashes with the series of satirical above-the-line adverts poking good-humoured fun at the Australian cricket team. read more

Five to screen Ashes highlights online - 30 Jun 2009

Terrestrial broadcaster Five is to make its daily highlights show for this summer’s Ashes Test series between England and Australia available on its online TV service, Demand Five. read more

ICC approves video referrals system - 26 Jun 2009

The International Cricket Council has approved the controversial use of video referrals to challenge umpire's decisions across all international matches. read more

Cricket tycoon Stanford under arrest - 19 Jun 2009

Sir Allen Stanford, the scandal-hit Texan billionaire who controversially bankrolled a multi-million pound cricket series through a deal with the England and Wales Cricket Board, has surrendered to the US authorities after a warrant was issued for his arrest on criminal charges. read more

England knockout peaks at 1.6m - 17 Jun 2009

Sky Sports' coverage of England’s defeat against the West Indies in the ICC World Twenty20 cricket tournament was watched by an average of 1.03m people, peaking at 1.6m viewers. read more

Benaud returns to TV for Ashes - 09 Jun 2009

Veteran cricket commentator Richie Benaud has joined Channel Five as part of its presenting team for this summer's Ashes, in his first UK TV role since England's historic win over Australia in 2005 when he announced his retirement from broadcasting in this country. read more

Pepsi launches Twenty20 competition - 04 Jun 2009

Pepsi has launched a multi-platform competition as part of its top-tier sponsorship of the ICC World Twenty20 competition, which starts this weekend. read more

ICC sponsor Yahoo! appoints Essentially - 03 Jun 2009

Essentially has been appointed to manage and implement all sponsorship and activation within cricket for the global online brand Yahoo!, including its partnership with the ICC. read more

Cricinfo rebrands under ESPN name - 03 Jun 2009

ESPN-owned cricket website Cricinfo has re-launched and re-branded to, integrating the site further into the sports network's digital suite of websites. read more

ECB puts its shirt on charitable cause - 02 Jun 2009

The England and Wales Cricket Board has unveiled a unique marketing initiative that will see the England team wear the ‘Cricket Against Hunger’ logo on the men’s team kit for the duration of the ICC World Twenty20 in England which starts this week. read more

MCC deal brings IPL champions to Lord's - 02 Jun 2009

The Marylebone Cricket Club (MCC) has struck a deal that will see 2008 Indian Premier League champions the Rajasthan Royals take on the reigning English Twenty20 Cup champions Middlesex Panthers in a one-off charity match at Lord’s on 6th July. read more

Lord's unveils new floodlight system - 29 May 2009

The new floodlights at the historic Lord’s cricket ground have been unveiled increasing the options opening to rights holder the MCC regarding day-night games. read more

LG signs up as ICC global partner - 29 May 2009

Electronics brand LG has signed up as a global partner for all cricket events organised by the International Cricket Council until 2015. read more

Npower drops stars for Ashes ads - 27 May 2009

Test match sponsor Npower has decided against the use of cricket celebrities for its upcoming marketing campaign ahead of this summer’s Ashes Series between England and Australia. read more

Worcs to open revamped New Road - 22 May 2009

The new pavilion at Worcestershire CCC’s New Road ground will be opened to players for the first time in Sunday's Twenty20 Cup opener against Gloucestershire. read more

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