Cycling News Articles

Friends Life to sponsor Women’s Tour - 16 Apr 2014

Friends Life has been unveiled as the title sponsor of the inaugural Women's Tour cycle race, which runs from 7th to 11th May. read more

New partner set to Trek London Duathlon - 15 Apr 2014

Bicycle manufacturers, Trek, is to sponsor London Duathlon, the run-bike-run event taking place in Richmond Park this September. read more

Brailsford quits British Cycling role - 11 Apr 2014

Sir Dave Brailsford has quit as British Cycling performance director, bringing an end to one of the most successful reigns in British sport, with his management duties at Team Sky to become his principal focus.  read more

Velosure expands Women’s Tour backing - 07 Apr 2014

SweetSpot and Velosure have announced an extension of their partnership, which will see Velosure continue as the Official Cycling Insurance Partner of The Tour of Britain, Pearl Izumi Tour Series, Tour Ride sportives and the new Women's Tour. read more

Tour of Britain route goes longer than ever - 01 Apr 2014

The Tour of Britain has unveiled the full route of the 2014 edition, which includes its hardest summit finish yet on the Tumble, one of the longest routes through the mountains of Wales, and a final-day time trial in central London. read more

Liverpool to host Tour of Britain Grand Depart - 31 Mar 2014

Race organisers have confirmed that Liverpool will host the opening stage of this year’s Tour of Britain on Sunday 7th September, while outdoor clothing brand Dare 2b has signed up to become the Official Clothing Partner and jersey supplier to event, in a three-year deal. read more

Yorkshire to host new international cycle race - 28 Mar 2014

Yorkshire will stage a new three-day race from 2015 following its hosting of the opening stage of the Tour de France this summer, with 100 days to go until the Grand Depart in the northern English county.  read more

Cavendish’s team connects with RadiumOne - 21 Mar 2014

Omega Pharma – Quick-Step has announced a global partnership with digital advertising company, RadiumOne, with the pro cycling team of Mark Cavendish to use the bespoke Platform to process & act on the data amassed from the team’s digital and social platforms.  read more

Eurosport signs TdF champion LeMond - 20 Mar 2014

Eurosport has confirmed the signing of cycling legend Greg LeMond as a new global ambassador, joining the broadcaster’s on-air 2014 line-up to provide live on-site analysis at Paris-Roubaix, Giro d’Italia and the Tour de France across the channel’s 54 European markets in an exclusive preview and review show entitled “LeMond on Tour”. read more

Wahoo adds Speed to Team Sky deal - 13 Mar 2014

Wahoo Fitness has appointed Speed Communications to launch its new TICKR Run products, as well as leverage Wahoo’s new partnership with Team Sky who announced a deal last week to become the official supplier of Turbo Trainers to the 2012 and 2013 Tour de France winners. read more

Cycling Brand Le Col Appoints Threepipe - 12 Mar 2014

Le Col, the technical cycling brand, has hired Threepipe to launch the company's new spring and summer product range for 2014. read more

Team Sky signs new training supplier - 04 Mar 2014

Team Sky has agreed a new partnership with Wahoo Fitness, who becomes the Official Supplier of Turbo Trainers to the winners of the 2012 and 2013 Tour de France with immediate effect.  read more

British Cycling launches transport plans - 11 Feb 2014

British Cycling has launched a new 10-point plan in a bid to transform Britain into a cycling nation to rival Holland or Denmark, claiming that if people made one in 10 trips by bike, Brits could gain the equivalent of nearly a million extra healthy years of life over the next decade. read more

Kantar Media renews #BTSIA partnership - 31 Jan 2014

The Sport Industry Group is delighted to announce that Kantar Media has extended its partnership with the BT Sport Industry Awards, the flagship celebration of commercial achievement in British sport. read more

Limelight Sports unveils Project V - 22 Jan 2014

Over 100 businesses attended the launch of Project V, a new corporate cycling challenge in Canary Wharf developed by engagement agency, Limelight Sports. The inaugural event will be staged in London with up to 40 teams competing on a 1k circuit on 17th July.  read more

Froome signs with Sports PR Company - 20 Jan 2014

The Sports PR Company has announced it will be representing the reigning Tour de France champion Chris Froome for worldwide personal PR and sponsorship.   read more

Major Sponsor confirms Team Sky deal - 20 Jan 2014

Following victories with Sir Bradley Wiggins and Chris Froome in the 2012 and 2013 Tour de France, Jaguar has announced a new sponsorship agreement with the world’s leading cycling team.  read more

Fiat extends British Cycling deal - 25 Nov 2013

Car manufacturer Fiat has extended its partnership with British Cycling, which began in 2009, as the governing body’s official vehicle supplier. read more

M&C SaatchiMerlin acquires three60 Sports Management - 21 Nov 2013

Talent agency M&C SaatchiMerlin, whose clients include Andrew ‘Freddie’ Flintoff, Jamie & Louise Redknapp and Mo Farah, has acquired three60 Sports Management – whose current talent pool includes double Olympic Champion Victoria Pendleton CBE, who will join M&C SaatchiMerlin’s roster.  read more

British Cycling membership soars as success rolls on - 14 Nov 2013

British Cycling's membership has increased by more than 30,000 since Bradley Wiggins crossed the line as winner of the Tour de France as part of last year's golden summer for the sport in the UK. read more

British Cycling elects new president - 11 Nov 2013

Bob Howden has been elected as the new president of British Cycling, succeeding Brian Cookson who hastaken over at the helm of the International Cycling Federation (UCI). read more

Wiggins joins XIX Entertainment - 05 Nov 2013

XIX Entertainment, the management firm whose portfolio includes David Beckham and Andy Murray, has added Tour de France winner and Olympic Gold medallist Bradley Wiggins to its roster.  read more

British Cycling announces Brother deal - 01 Nov 2013

British Cycling has named Brother UK as the official provider of print solutions for the UCI Track Cycling World Cup, which takes place in Manchester from 1st - 3rd November. read more

Midlands to stage Women’s Cycle Tour - 29 Oct 2013

Oundle in Northamptonshire will host the start of the opening stage of The Women's Tour next May, which will also visit Hinckley and Bedford on day two of the new international race. read more

Tour de France 2014 route confirmed - 24 Oct 2013

The route for the 101st edition of the Tour de France has been confirmed, starting with three stages in Britain, with next year’s route set to include five mountain finishes, with nine challenging cobbled sections on stage five in northern France, as well as one individual time trial. read more

Cav snacks on new Pistachio partnership - 21 Oct 2013

American Pistachio Growers has announced a new partnership with British pro cyclist Mark Cavendish MBE, which will see the American-grown pistachio nut become the “Official Snack” of the 25-time Tour de France stage winner. read more

Women target on course, says British Cycling - 17 Oct 2013

British Cycling has claimed it is on track to achieve its target of getting one million more women cycling by 2020, with over 100,000 women participating in programmes this year.  read more

Women’s Tour awarded top classification - 10 Oct 2013

The Women's Tour has been awarded 2.1 status by the UCI, the sport's governing body, for its 2014 launch - the highest level of category awarded to any international women's event, meaning the very best female athletes in the world will take their place on the start line.  read more

Cycling bosses propose new league format - 09 Oct 2013

World governing body of cycling, the UCI, has proposed a three-tier league system for professional road racing, which could feature promotion and relegation and – if successful – could see the WorldTour scrapped in favour of a new 16-team first division racing across 120 days. read more

UCI President Cookson appoints new team - 30 Sep 2013

Former president of British Cycling and newly appointed president of the International Cycling Union (UCI), Brian Cookson, has kicked off his new role with the appointment of three new vice-presidents. read more

Cav turns consultant for SiS shares - 30 Sep 2013

Mark Cavendish has been appointed as a consultant for nutrition company Science in Sport (SiS) with the British cyclist gaining a stake in the company in return.  read more

London awarded 2016 track world champs - 26 Sep 2013

The London Velodrome will see world class, international cycling action return to the Olympic Park in 2016 after the city was awarded hosting rights to the Track World Championships.  read more

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