Gatorade signs 3 major cycling deals - 06 Jul 2010
Gatorade is looking to dominate British cycling with three new sponsorship deals aligning the drinks brand with professional road cycling team Team Sky, British Cycling and Sky Ride. read more
Cycling News Articles
Gatorade pushes sports rewards promotion - 23 Jun 2010
Sports drink Gatorade is launching an integrated marketing campaign featuring GB female sprint cyclist Victoria Pendleton to support its current sports rewards promotion. read more
UCI to introduce bike scanners - 21 Jun 2010
The International Cycling Union (UCI) is set to introduce scanners to help identify mechanical doping at next month’s Tour de France. read more
More doping tests at Tour De France - 12 May 2010
The French anti-doping agency (AFLD) will ask the International Cycling Union (UCI) and the World Anti-Doping Agency (WADA) to be able to conduct their own additional anti-doping controls on the Tour de France this year. read more
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Boardman Bikes sponsors sprint series - 05 May 2010
Boardman Bikes has announced that it will sponsor the Series’ Sprint Competition of the Halfords Tour Cycling Series this summer. read more
Team Sky signs iphone app deal - 08 Apr 2010
Map My Tracks has announced a four year deal with Team Sky, the professional cycling team, that allows its cyclists to use the Map My iphone application OutFront. read more
Honda extends UK cycling deals - 07 Apr 2010
Honda UK has extended its association with cycling in the UK by announcing a number of cycling partnerships with The Tour of Britain, The Halfords Tour Series and World Champion Ed Clancy. read more
Tour of Britain hires Lexis Sport - 24 Mar 2010
The Tour of Britain has appointed sports marketing agency Lexis Sport & Entertainment to provide commercial consultancy and public relations activation for the 2010 edition of the race. read more
Halfords to sponsor cycling series - 03 Mar 2010
Cycling retailer Halfords has signed a title sponsorship deal with The Tour Series, one of the foremost cycling evens of the year. read more
Fiat signs GB cycling deal - 10 Feb 2010
Fiat has signed a deal to become the official car supplier to British Cycling, including the Great Britain Cycling and Para-Cycling Teams. read more
Sky Ride expands to Ireland - 10 Feb 2010
Ireland is set to host the inaugural Sky Ride Etape Hibernia annual international cycling event organised by IMG. read more
Uci ditches french doping agency - 25 Jan 2010
The International Cycling Union (UCI) has announced that drug testing... read more
HTC-COLUMBIA SECURES NEW PARTNER - 12 Jan 2010
Sports nutrition company Science in Sport (SIS) has been appointed by pro cycling team HTC-Columbia as an official partner for the 2010 season. read more
Nissan sponsors Armstrong team - 08 Jan 2010
Nissan has signed a long-term deal as the first major commercial partner of Team RadioShack - the new cycling team of American rider Lance Armstrong. read more
Pendleton signs Hovis sponsorship deal - 07 Jan 2010
Olympic cycling gold medallist Victoria Pendleton has signed a three-year sponsorship deal to be a brand ambassador for Hovis in the build-up to the London 2012 Olympics. read more
adidas confirms Team Sky deal - 06 Jan 2010
Sports brand adidas has confirmed its official partner status of new UK-based cycling team, Sky Pro Cycling. read more
Millar: Cycling leading drugs fight - 04 Jan 2010
David Millar, one of Britain’s top riders, has stated his belief that cycling has gone from being one of the sports worst affected by doping to leading the fight against performance-enhancing drugs. read more
Hoy fronts Highland Spring promotion - 14 Dec 2009
Highland Spring is using multi-Olympic gold medal-winning cyclist Sir Chris Hoy in a new on-pack promotion encouraging consumers to get on their bikes this winter. read more
Changes to Olympic programme impact GB cyclists - 11 Dec 2009
The Executive Board of the International Olympic Committee has announced the changes in the 2012 Games programme around the tennis and cycling events, impacting several GB athletes including Gold Medallists Rebecca Romero, Bradley Wiggins and Victoria Pendleton. read more
WADA approves passport scheme - 03 Dec 2009
The World Anti-Doping Agency (WADA) has approved its 'athlete's passport' scheme, which allows sporting authorities to detect doping by studying an athlete's biological profile. read more
British Cycling to stay in Manchester - 20 Nov 2009
There are no plans to move the base of the British cycling team away from Manchester to the new velodrome being built for the London 2012 Olympics according to the sport’s national governing body. read more
Cyclists criticise 2012 changes - 29 Oct 2009
A number of top British cyclists have reacted angrily to plans by the London 2012 organisers to cut certain events from the sport’s schedule for the Games. read more
Team Sky signs first partner - 12 Oct 2009
Team Sky has agreed a three-year technical partner deal with Italian bike manufacturer Cicli Pinarello – the first major commercial partner for the fledgling cycling team. read more
Operator renames trains after athletes - 23 Sep 2009
Train operator Southeastern has come up with an innovative way of associating itself with the London 2012 Olympics after renaming 12 of its high-speed trains after British athletes. read more
Vision 1 Racing pulls racing schedule - 04 Aug 2009
Vision 1 Racing, the women’s cycling team that includes British rider Nicole Cooke, will not race for the remainder of the year due to financial problems. read more
New sponsor for Tour of Britain - 28 Jul 2009
SweetSpot Group, organisers of cycling's Tour of Britain, have signed a three year partnership with Saddleback Ltd, UK distributor for SRAM and felt bicycles in the UK. read more
Manchester to get new BMX centre - 17 Jul 2009
Plans have been unveiled to build a national indoor BMX centre alongside the Manchester velodrome, home to Britain's Olympic medal winning cycling team. read more
Artists design Armstrong's bikes - 14 Jul 2009
Seven-time Tour de France winner Lance Armstrong is riding a series of artist- and designer-decorated bikes in this year’s race, to support the Lance Armstrong Foundation and its Livestrong cancer campaign. read more
Tour of Britain unveils Honda tie-up - 02 Jul 2009
SweetSpot, organisers of The Tour of Britain have announced a partnership with Honda UK which sees the company become the official car partner for the professional cycle race, which is taking place from the 12th to 19th September, 2009. read more
Sky launches mass cycling events - 18 Jun 2009
As part of its investment in the sport, Sky has announced a series of mass-participation summer cycling events, supported by British Cycling, to encourage renewed uptake amongst the British public. read more
Armstrong: 'High interest' for Astana - 08 May 2009
Following speculation that Lance Armstrong’s Astana could fold after the upcoming Giro d'Italia, the seven-time Tour de France winner has revealed that he has received ‘high interest’ from potential new sponsors for the team. read more
Tour of Britain unveils 2009 route - 07 May 2009
SweetSpot, organisers of The Tour of Britain cycling race, have unveiled the route for the 2009 event with the race taking place over eight days beginning in Yorkshire on Saturday 12th September and finishing in the heart of London on Saturday 19th September. read more
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