Cycling News Articles

Etixx takes on Quick Step sponsorship - 23 Jul 2014

After revealing that he is on the road to recovery earlier this week, Mark Cavendish’s pro cycling outfit - currently known as Omega Pharma Quick-Step – has also gone through some changes, after confirming that it will be renamed as Etixx-Quick-Step from next season.  read more

Cav marks recovery with headphone launch - 21 Jul 2014

Mark Cavendish is back on the road to recovery following his shoulder injury during the opening stages of the Tour de France earlier this month and, as well as stepping up his rehab programme, has already started working with his Omega Pharma – Quick-Step team to revise his race schedule for the remainder of the season. read more

Friends Life unveils Tour of Britain sponsorship - 16 Jul 2014

Pensions and retirement company Friends Life has announced that it will become the first title sponsor the Tour of Britain and The Women's Tour cycling races, after backing the inaugural edition of the women's event earlier this year. read more

TdF ‘will return to UK’, say organisers - 08 Jul 2014

The Tour de France will return to Britain after what has been described as the "grandest Grand Depart" in the race's 111-year history, according to race organisers. read more

Froome & Jaguar cycle under the sea - 07 Jul 2014

Tour de France 2013 winner Chris Froome has become the first person to cycle from the United Kingdom to France under the sea, using the Eurotunnel - in a week that saw the Tour de France come to England.  read more

Yorkshire hailed for 'grandest' Grand Depart - 07 Jul 2014

2.5 million spectators have lined the route of the Tour de France during two days which the race's organisers have hailed as 'the grandest' Grand Depart of all time. read more

McCain appoints Pitch for Tour de France - 02 Jul 2014

McCain Foods has appointed sports and sponsorship communications consultancy Pitch to promote its UK activation partnership around the Tour de France Grand Depart. read more


Three-time Tour de France winner Greg LeMond will make his TV debut at the Tour de France as Eurosport’s cycling consultant, 25 years after his legendary 1989 victory.  read more

McCain becomes Tour de France Supplier - 09 Jun 2014

McCain Foods have announced a sponsorship agreement with the Tour de France 2014 which will see them become an official supplier of the event which will begin in the UK this summer. read more

Peloton Translations launches Euro offering - 22 May 2014

Peloton Translations has announced the launch of its expanded translations offering to the European Cycling industry. The new agency offers bespoke translations to cycling teams, organisations, publications and events and covers all major European languages. read more

Brother UK announces Cycling Partnership - 07 May 2014

Brother UK, the information, communications and technology brand, has announced a partnership with both The Tour of Britain and the Friends Life Women’s Tour 2014 cycle races. read more

Eurosport launches commentator contest - 25 Apr 2014

Eurosport is launching an international online contest to celebrate 25 years of leadership in live sports broadcasting. To win a VIP trip to the Tour de France, the Spa WTCC race or the US Open, sports fans all over Europe are being invited to demonstrate their sports commentator skills. Based on the performances of the fans as commentators of i… read more

Škoda agrees Rapha Condor JLT partnership - 24 Apr 2014

Škoda UK will continue its association with British cycling after agreeing a deal to partner the Rapha Condor JLT professional team for the fifth consecutive year.  read more

Friends Life to sponsor Women’s Tour - 16 Apr 2014

Friends Life has been unveiled as the title sponsor of the inaugural Women's Tour cycle race, which runs from 7th to 11th May. read more

New partner set to Trek London Duathlon - 15 Apr 2014

Bicycle manufacturers, Trek, is to sponsor London Duathlon, the run-bike-run event taking place in Richmond Park this September. read more

Brailsford quits British Cycling role - 11 Apr 2014

Sir Dave Brailsford has quit as British Cycling performance director, bringing an end to one of the most successful reigns in British sport, with his management duties at Team Sky to become his principal focus.  read more

Velosure expands Women’s Tour backing - 07 Apr 2014

SweetSpot and Velosure have announced an extension of their partnership, which will see Velosure continue as the Official Cycling Insurance Partner of The Tour of Britain, Pearl Izumi Tour Series, Tour Ride sportives and the new Women's Tour. read more

Tour of Britain route goes longer than ever - 01 Apr 2014

The Tour of Britain has unveiled the full route of the 2014 edition, which includes its hardest summit finish yet on the Tumble, one of the longest routes through the mountains of Wales, and a final-day time trial in central London. read more

Liverpool to host Tour of Britain Grand Depart - 31 Mar 2014

Race organisers have confirmed that Liverpool will host the opening stage of this year’s Tour of Britain on Sunday 7th September, while outdoor clothing brand Dare 2b has signed up to become the Official Clothing Partner and jersey supplier to event, in a three-year deal. read more

Yorkshire to host new international cycle race - 28 Mar 2014

Yorkshire will stage a new three-day race from 2015 following its hosting of the opening stage of the Tour de France this summer, with 100 days to go until the Grand Depart in the northern English county.  read more

Cavendish’s team connects with RadiumOne - 21 Mar 2014

Omega Pharma – Quick-Step has announced a global partnership with digital advertising company, RadiumOne, with the pro cycling team of Mark Cavendish to use the bespoke Platform to process & act on the data amassed from the team’s digital and social platforms.  read more

Eurosport signs TdF champion LeMond - 20 Mar 2014

Eurosport has confirmed the signing of cycling legend Greg LeMond as a new global ambassador, joining the broadcaster’s on-air 2014 line-up to provide live on-site analysis at Paris-Roubaix, Giro d’Italia and the Tour de France across the channel’s 54 European markets in an exclusive preview and review show entitled “LeMond on Tour”. read more

Wahoo adds Speed to Team Sky deal - 13 Mar 2014

Wahoo Fitness has appointed Speed Communications to launch its new TICKR Run products, as well as leverage Wahoo’s new partnership with Team Sky who announced a deal last week to become the official supplier of Turbo Trainers to the 2012 and 2013 Tour de France winners. read more

Cycling Brand Le Col Appoints Threepipe - 12 Mar 2014

Le Col, the technical cycling brand, has hired Threepipe to launch the company's new spring and summer product range for 2014. read more

Team Sky signs new training supplier - 04 Mar 2014

Team Sky has agreed a new partnership with Wahoo Fitness, who becomes the Official Supplier of Turbo Trainers to the winners of the 2012 and 2013 Tour de France with immediate effect.  read more

British Cycling launches transport plans - 11 Feb 2014

British Cycling has launched a new 10-point plan in a bid to transform Britain into a cycling nation to rival Holland or Denmark, claiming that if people made one in 10 trips by bike, Brits could gain the equivalent of nearly a million extra healthy years of life over the next decade. read more

Kantar Media renews #BTSIA partnership - 31 Jan 2014

The Sport Industry Group is delighted to announce that Kantar Media has extended its partnership with the BT Sport Industry Awards, the flagship celebration of commercial achievement in British sport. read more

Limelight Sports unveils Project V - 22 Jan 2014

Over 100 businesses attended the launch of Project V, a new corporate cycling challenge in Canary Wharf developed by engagement agency, Limelight Sports. The inaugural event will be staged in London with up to 40 teams competing on a 1k circuit on 17th July.  read more

Froome signs with Sports PR Company - 20 Jan 2014

The Sports PR Company has announced it will be representing the reigning Tour de France champion Chris Froome for worldwide personal PR and sponsorship.   read more

Major Sponsor confirms Team Sky deal - 20 Jan 2014

Following victories with Sir Bradley Wiggins and Chris Froome in the 2012 and 2013 Tour de France, Jaguar has announced a new sponsorship agreement with the world’s leading cycling team.  read more

Fiat extends British Cycling deal - 25 Nov 2013

Car manufacturer Fiat has extended its partnership with British Cycling, which began in 2009, as the governing body’s official vehicle supplier. read more

M&C SaatchiMerlin acquires three60 Sports Management - 21 Nov 2013

Talent agency M&C SaatchiMerlin, whose clients include Andrew ‘Freddie’ Flintoff, Jamie & Louise Redknapp and Mo Farah, has acquired three60 Sports Management – whose current talent pool includes double Olympic Champion Victoria Pendleton CBE, who will join M&C SaatchiMerlin’s roster.  read more

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