Darts News Articles

William Hill backs PDC World Darts Champs - 09 Apr 2014

William Hill Online has announced it has signed an initial seven-figure, two-year deal to title sponsor the World Darts Championship at Alexandra Palace in London. read more

Betway agrees Premier League Darts deal - 06 Feb 2014

The Professional Darts Corporation has signed Betway as the title sponsor of Premier League Darts for 2014, with the online sports betting brand set to put its name to the series after completing its first sports sponsorship deal.  read more

BDO set to Generate brand development - 07 Oct 2013

The British Darts Organisation’s new commercial arm, BDO Events Ltd, has appointed sport and entertainment agency, Generate, to develop the brand, commercial vision and strategy for the next five years. read more

BetVictor hits bull with Matchplay partnership - 23 May 2013

The PDC has confirmed BetVictor as the new title sponsor of the BetVictor World Matchplay, the organisation’s second oldest major, which will celebrate its 20th staging in July 2013. read more

Sky Sports & PDC extend darts partnership - 08 Mar 2013

Sky Sports will take its partnership with the Professional Darts Corporation into a 25th year after signing a new five-year broadcast deal. The agreement gives Sky Sports viewers over 50 days of exclusive darts throughout the year including the Ladbrokes World Darts Championship each Christmas until 2018.  read more

McCoy’s launches ‘mega darts’ campaign - 04 Feb 2013

McCoy’s crisps has revealed details of its latest on-pack promotion, linking online content created to build on its role as title sponsor of the McCoy’s Premier League Darts and Official Snacks Sponsor of the Professional Darts Corporation. read more

ESPN and BBC to broadcast Darts Champs - 08 Nov 2012

ESPN has reached agreement with BBC Sport and the British Darts Organisation (BDO) for the two broadcasters to share coverage of the 2013 Lakeside World Professional Darts Championships. read more

Betfair secures world Matchplay sponsorship - 06 Jul 2012

Betfair has been announced as the new title sponsors of the Betfair World Matchplay, which will be held at the Winter Gardens in Blackpool from 21st to 29th July. read more

Taylor to sponsor aspiring darts stars - 12 Apr 2012

Phil ‘The Power’ Taylor is set to fund 16 aspiring darts players of all ages and abilities to compete for places on the professional circuit, with his Team Taylor scheme putting players through the Professional Darts Players Association Qualifying School. read more

McCoy’s signs darts sponsorship deal - 05 Dec 2011

McCoy’s is to become the official snack of the Professional Darts Corporation (PDC) in the brand’s first ever event sponsorship. read more


The Daily Mirror is set to branch out into sports sponsorship after agreeing to become the title sponsor for the Grand Slam of Darts.

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BDO rejects PDC takeover bid - 22 Oct 2009

The British Darts Organisation (BDO) has rebuffed a takeover bid from rival body the Professional Darts Corporation (PDC) – a move which would have unified the sport. read more

Lakeside renews World Darts Champs - 30 Nov 2007

Lakeside Country Club has extended its title sponsorship of the Lakeside World Professional Darts Championships until 2010. read more

Whyte & Mackay to sponsor Premier League Darts - 05 Nov 2007

Whisky brand Whyte & Mackay has signed up as the new title sponsor of the Professional Darts Corporation's Premier League Darts competition. read more

Kempton Park to sponsor Phil Taylor - 16 Jul 2007

In an unique sponsorship tie-up, Kempton Park racecourse has signed up to be a commercial partner of darts champion Phil ‘The Power’ Taylor’. read more

ITV moves into darts with new event - 17 May 2007

ITV is launching a new darts tournament that will unify players from the sport’s two rival franchises, the Professional Darts Corporation (PDC) and the British Darts Organisation (BDO). read more

PDC World Darts Championships moves home - 02 Apr 2007

The PDC World Darts Championships is moving from its long-time home at the Circus Tavern in Purfleet to London’s Alexandra Palace. read more

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