F1 News Articles

Santander renews McLaren F1 partnership - 24 Jan 2014

McLaren Mercedes has announced that Santander has renewed its long term corporate partnership with the team, extending a deal that stretches back to 2007 with driver Jenson Button also playing a key ambassadorial role for the bank for the past four years. read more

Red Bull partner generates $1bn in TV exposure - 09 Jan 2014

Infiniti, the Title Partner and Vehicle Performance Partner of the Infiniti Red Bull Racing Formula One team, has become the first F1 team sponsor to pass the US$1 billion AVE TV value in the 2013 season – according to global sports research experts Repucom. read more

MP & Silva obtains F1 rights packages - 19 Dec 2013

International media rights company, MP & Silva, and Formula One Management has announced a six-year agreement that begins with the Formula One World Championship in 2014, for the territories of MENA, Bulgaria, Romania and Poland. read more

Formula One legends join JMI garage - 03 Dec 2013

Motosport agency Just Marketing International has announced it has signed new agreements with Sir Jackie Stewart and Niki Lauda, to represent the Formula One world champions. read more

Limelight Sports bolsters marketing team - 20 Nov 2013

Engagement agency Limelight Sports has added Lucien Bigois, the former Mercedes AMG Petronas Formula One digital marketer, to their marketing department.  read more

Oakley eyes Ferrari F1 team deal - 19 Nov 2013

Oakley has signed a new multi-year partnership with the Ferrari Formula One team to work together on technical advances and innovation, according to media reports. read more

Caterham F1 team appoints new CEO - 04 Nov 2013

Graham Macdonald has been appointed as CEO of the Caterham Group, including responsibility for the company's Formula One team. read more

Mexico City on provisional F1 calendar - 06 Sep 2013

A draft 21-race calendar released by teams and broadcasters sees Mexico City join the Formula 1 line-up for the first time since 1992. read more

Indian GP cancelled for 2014 - 02 Aug 2013

Bernie Ecclestone, CEO of Formula One, has confirmed that India will not host a Grand Prix as previously expected in 2014. According to media reports, the cancellation is over a disagreement on when the Grand Prix should take place between Formula One and Jaypee Group, the organisers of the event, with the former stating it should be held in the… read more

Reading FC scores Marussia F1 partnership - 02 Jul 2013

The Marussia F1 team has announced a partnership with Reading FC, which will see the Formula One manufacturer’s logo feature on Reading playing shirts for the upcoming 2013/14 season and reciprocated with the club badge displayed on Marussia’s cars at Grands Prix.  read more

F1’s Max Chilton signs Blippar partnership - 01 Jul 2013

Mobile visual discovery app, Blippar, kicked off its new partnership with Formula One driver Max Chilton at his first British Grand Prix at Silverstone this weekend.  read more

Lotus F1 team signs timing partner - 13 May 2013

The Lotus Formula One team has announced Richard Mille as its new official timing partner, replacing fellow watch company TW Steel who switched to the Force India team over the winter. read more

Williams F1 team reveals tourism deal - 07 May 2013

The Williams F1 Team has announced an agreement with Kazakhstani investment business TAK Group that will see the Kazakhstani capital, Astana, promoted as part of the arrangement with the team. read more

F1 rookie signs Belstaff partnership - 17 Apr 2013

Britain's latest Formula One prospect, Max Chilton, has signed a new endorsement deal with luxury lifestyle clothing brand Belstaff, ahead of this weekend’s Bahrain Grand Prix. read more

Vettel signs as Infiniti Director of Performance - 28 Mar 2013

Infiniti Red Bull Racing driver and triple Formula One World Champion, Sebastian Vettel, has enhanced and extended his role at Infiniti by becoming the new director of performance for the premium automotive brand. read more

Vodafone McLaren F1 signs new partnership - 21 Mar 2013

Intralinks Holdings has signed a partnership with the Vodafone McLaren Mercedes Formula One team, which will see the team use the firm’s technology to assist with design and manufacturing information.  read more

DHL extends Formula One partnership - 12 Mar 2013

DHL has signed a two-year extension to its long-term partnership with Formula One, which will see the company continue in its role as the official logistics and global partner of the world championship. read more

BBC announces F1 broadcasting plans - 07 Mar 2013

The BBC has confirmed that it will broadcast Formula 1 practice sessions from the Grand Prix races it is covering this season, as part of its overall F1 package this year.  read more

F1 teams secure further backing - 20 Feb 2013

Ferrari and Williams are the latest Formula One teams to reveal new commercial deals, as a busy winter enters its final stages ahead of the season opener in Australia in March. Ferrari has agreed a sponsorship deal with UPS, while the Williams construction team has signed a new partnership with Experian and extended its relationship with existin… read more

Ferrari F1 team signs new sponsorship - 01 Feb 2013

Weichai Power, a Chinese manufacturer, has been revealed as Ferrari’s first Chinese sponsor in a four year deal through to 2016, as part of the Formula One team’s strategy to grow its brand in China. The team also announced the extension of three existing deals with sponsors who have all upgraded their partnership with Ferrari. read more

Red Bull F1 offers track for 2013 race - 10 Dec 2012

Red Bull has offered its own track as a potential venue for a Formula 1 Grand Prix in 2013 following a re-shuffle of next year’s race calendar by Formula 1’s governing body, the FIA. read more

Rolex announces F1 Sponsorship - 06 Dec 2012

Rolex has announced a deal that will see the Swiss watch brand become the official timekeeper and official timepiece of Formula One, from 2013.  read more

INFINITI extends Red Bull F1 partnership - 26 Nov 2012

Premium automotive brand, Infiniti, and Red Bull Racing, the three-time Formula One Constructors’ World Champions, have announced a comprehensive extension of their partnership originally established in March 2011. The partnership will involve the team name changing to Infiniti Red Bull Racing, with Infiniti also named as the major technica… read more

New Jersey F1 race dropped for 2013 - 22 Oct 2012

Formula One’s commercial rights-holder Bernie Ecclestone has confirmed that the inaugural Grand Prix of America in New Jersey will be postponed until 2014 after preparations fell behind schedule. read more

F1 social media chief launches agency - 12 Oct 2012

The former head of Red Bull Racing’s social digital David Granger is looking to help businesses get their own social media up to speed with the launch of a new agency Bell+Watson. read more

Sport stars take on Puma’s F1 Challenge - 28 Sep 2012

Puma has launched its next Race Off campaign video, this time with Manchester United footballer Michael Carrick taking on the challenge, with just three sports stars remaining to try and beat F1 driver Nico Rosberg’s time on a simulated track of Monza. read more

Texas Grand Prix gets go ahead - 27 Sep 2012

The new track built for this season's United States Grand Prix in Austin, Texas, has been passed fit for racing, after bosses at the Circuit of The Americas track confirmed approval had been given. read more

Singapore extends Formula One partnership - 24 Sep 2012

The Singapore Grand Prix will remain part of Formula One’s race calendar for a further five years after a deal was announced that will see the government bear responsibility for 60% of the $122m (£75.37m) cost of staging the race. read more

Mika extends responsible drinking partnership - 14 Sep 2012

Johnnie Walker has announced the continued relationship with former Formula 1 World Champion Mika Häkkinen in his role as Global Responsible Drinking Ambassador for its Formula One sponsorship programme.  read more

Sports Partnership signs Di Resta - 11 Sep 2012

The Sports Partnership has announced the signing of British Formula 1 driver Paul Di Resta for management. read more

Singapore & Spa secure F1 future - 13 Jul 2012

New contracts for the Belgian and Singapore Grand Prix have been agreed by organisers to continue to host Formula One at the venues, according to media reports. read more

Plans emerge for new London GP proposal - 29 Jun 2012

Further plans for a Formula One race in London emerged on Thursday as the sport’s commercial rights-holder, Bernie Ecclestone, said he would consider giving financial backing to the plan.  read more

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