Football News Articles

Squawka strikes Doyen partnership - 17 Apr 2014

London-based startup Squawka has announced a new investment and partnership with global sports group Doyen – with the aim to speed up business operations, increase international expansion and enhance platform development. read more

Drogba launches underwear collection - 17 Apr 2014

Didier Drogba has released the first campaign image from his new collection, Drogba & Co, designed in collaboration with HOM. The 16-piece collection of underwear and swimwear has been designed by Didier Drogba and Côte d’Ivoire couturier Elie Kuame. read more

Arsenal launches official YouTube presence - 16 Apr 2014

Arsenal FC have followed in the footsteps of their Champions League-chasing rivals, joining the likes of Manchester City, Liverpool and Chelsea, with the launch of an official YouTube channel. read more

Under Armour unveils Spurs' experience comp - 16 Apr 2014

Tottenham Hotspur FC and its Official Technical Partner, Under Armour, have announced details of a new competition offering the most dedicated young footballers in the country the opportunity to train like a professional player and showcase their skills on the pitch at White Hart Lane. read more

Doyen signs United prospect Januzaj - 15 Apr 2014

Manchester United prodigy Adnan Januzaj has joined the recently formed Doyen Group in an exclusive long-term partnership with the agency who will oversee the management of the player across all commercial activity, PR and Digital Strategy. read more

Manchester United adds to regional portfolio - 14 Apr 2014

Manchester United have signed another regional sponsorship deal, this time with Eurobank in Serbia, following on from a number of recent regional partnerships around the world, including food producer Ottogi in South Korea and the European Food Public Company in Thailand.  read more

Sheffield United earns Wembley trip backing - 14 Apr 2014

Sheffield United’s trip to Wembley for its FA Cup semifinal against Hull City was supported by a one-off shirt sponsorship deal with Saudi brand Mbuzz. read more

Hart launches Gillette coaching programme - 10 Apr 2014

Gillette brand ambassador Joe Hart has launched the Gillette Great Start programme, in partnership with sports coach UK, which celebrates the role of coaching and supports coaches by offering grants awarded through the scheme.  read more

Man City signs training equipment partnership - 08 Apr 2014

Manchester City has confirmed a partnership with training equipment company TRX, which will see the Barclays Premier League title chaser’s senior and academy players continue to use TRX equipment as part of their fitness regimes and tailored training programmes. read more

Nissan scores global Champions League deal - 07 Apr 2014

Nissan has confirmed a new four-year deal with UEFA to become a global sponsor of the Champions League, taking over Ford’s role as the Official Car Partner of Europe's elite club football competition from the start of the 2014/15 season.  read more

Man Utd expands Asian partner portfolio - 07 Apr 2014

Manchester United has agreed a national sponsorship deal with food producer Ottogi, who will become an official partner of the Premier League champions in South Korea.  read more

Becks signs Diageo deal to back Scotch whisky - 07 Apr 2014

David Beckham has added to his partner portfolio after agreeing a new deal with beverage giant Diageo to promote the launch of a new Scotch whisky brand, Haig Club Single Grain.  read more

Pepsi & Coke launch World Cup offerings - 04 Apr 2014

Pepsi Max has premiered its latest TV commercial for the brand’s 2014 football campaign, with Coca-Cola – an official sponsor of the FIFA World Cup – also unveiling their ad. read more

Adidas & Chelsea unveil Forever Blue - 04 Apr 2014

adidas and Chelsea FC have unveiled “Forever Blue”,  its follow up campaign to last season’s “It's Blue, What Else Matters”, designed to launch the new home kit for the 2014/15 season. read more

Win a pro contract finalists put through paces - 04 Apr 2014

The six amateur players left in Samsung’s nationwide Win A Pro Contract competition are being put through their paces at the new GSK Human Performance Lab today, undergoing a series of scientifically controlled human-performance tests using the latest technology at the facility in Brentford. read more

Man City rolls out stadium wifi - 03 Apr 2014

Manchester City has become the first Premier League club to roll-out high-density wi-fi throughout its stadium, reportedly supplying up to 30mb download speed, the large capacity network marks the culmination of a digital drive at the club.  read more

RadiumOne reveals "Social World Cup" - 03 Apr 2014

Research released by programmatic advertising experts, RadiumOne, reveals that a Social World Cup Final would see England faced with the digital equivalent of needing to beat Germany on penalties to win, if the tournament was based on fan engagement.  read more

Carlsberg launches fan ‘task force’ - 02 Apr 2014

Carlsberg has launched the Carlsberg Fan Squad, a dedicated fan task force headed by a trio of celebrity fans, with the aim to amplify fans enjoyment of the beautiful game.   read more

Man Utd signs EuroFood sponsorship - 02 Apr 2014

Manchester United has announced a new sponsorship agreement with European Food Public Company Ltd, with the Thai company to become the club’s Official Confectionary Partner in Cambodia, Laos, Myanmar, Thailand and Vietnam. read more

Lucozade Sport retains Speed Communications - 01 Apr 2014

Lucozade Ribena Suntory Ltd, the maker of Lucozade Sport, has announced it has retained Speed Communications to manage the PR strategy in two of its key sponsorship categories; football and running. read more

Watford agrees Human Performance Lab linkup - 01 Apr 2014

Watford FC has announced a new partnership with the GSK Human Performance Lab to support the club’s senior squad with extensive performance science and research. read more

Nike reveals World Cup England kits - 31 Mar 2014

Nike has revealed its new home and away kits for the England team, which Steven Gerrard’s men will wear in Brazil for the FIFA World Cup this summer.  read more

Southampton reveals ‘difficult’ finances - 31 Mar 2014

Southampton Football Club has published its latest annual results for the year ending 30th June, posting a net loss of £7.1m with new director, Hans Hofstetter, admitting the club's board have inherited a ‘difficult financial situation’. read more

UEFA appoints Vero Communications - 28 Mar 2014

UEFA has appointed Mike Lee’s Vero Communications to help develop and support its international communications activities. read more

Man Utd legends agree Salford City deal - 28 Mar 2014

Ryan Giggs and four of his former Manchester United team-mates – Gary and Phil Neville, Paul Scholes and Nicky Butt - have agreed a deal to purchase non-league Salford City.  read more

FA loses £1.6m after grassroots decline - 27 Mar 2014

The Football Association has been stripped of £1.6m in funding by Sport England, after failing to reverse the decline in participation that has continued since 2006. read more

‘League of Nations’ comp gets 2018 go ahead - 27 Mar 2014

A new ‘League of Nations’ competition has been given the go-ahead by UEFA, designed as a third major tournament for European countries behind the World Cup and European Championship. read more

Investec backs Kick it Out campaign - 25 Mar 2014

Kick It Out, football’s equality and inclusion campaign, has secured a two-year partnership with investment banking and asset management group Investec, who will work with the campaign on the delivery of a number of projects. read more

Mignolet signs with Activate Management - 24 Mar 2014

The Liverpool goalkeeper, Simon Mignolet, has signed representation terms with Activate Management, who will manage Belgian’s worldwide commercial interests. read more

Fulham to host two World Cup warm-ups - 24 Mar 2014

It has been confirmed that Fulham Football Club’s Craven Cottage will host two World Cup warm-up fixtures at in May, ahead of the FIFA World Cup in Brazil the following month, with Italy and Nigeria to return to the same ground that saw the sides draw 2-2 draw earlier this season.  read more

Everton extend record deal with shirt sponsor - 21 Mar 2014

Everton FC has extended its 10-year front-of-shirt sponsorship with Chang for a further three years, extending its streak as the longest-running shirt deal in the Premier League. read more

M&C Saatchi S&E wins extended CR7 brief - 21 Mar 2014

CR7 by Cristiano Ronaldo has appointed M&C Saatchi Sport & Entertainment as retained international marketing and PR agency for 2014, following a successful launch handled by the agency in 2013 that saw it shortlisted for the BT Sport Industry Awards. read more

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