Golf News Articles

Seven countries race for Ryder Cup ‘22 - 08 Sep 2014

Seven European countries have declared an interest in hosting the 2022 edition of golf’s Ryder Cup, after organisers revealed that golfing authorities in Austria, Denmark, Germany, Italy, Portugal, Spain and Turkey officially registered an interest before the deadline. read more

Poulter brand appoints Henman Comms - 29 Aug 2014

Integrated PR and sponsorship activation agency, Henman Communications, has been appointed by IJP Design to raise the global profile of the contemporary golf and lifestyle clothing brand, founded by Ian Poulter in 2007. read more

Gleneagles introduces new tech for Ryder Cup - 27 Aug 2014

The Ryder Cup 2014 has confirmed the use of Radio Frequency Identification technology that will see spectators at Gleneagles receive a special RFID Wristband with their tickets, allowing them to take part in activities around the course and share their experiences instantly to social media. read more

Grayling recruits new Head of Sport - 19 Aug 2014

Grayling  has appointed Nick Hamilton has the agency’s new head of sport following the win of a number of new briefs in the sector. read more

Adidas cites Russia & golf for profit change - 05 Aug 2014

German sportswear brand, adidas, has warned it will miss its profit targets for the year – citing the rising tensions in Russia and a declining golf business – and now expects profits of around $869 million, compared with the $1.1 billion to $1.2 billion it had previously stated. read more

New deal 'TaylorMade' for England Golf - 25 Jul 2014

England Golf has signed a partnership with TaylorMade that will see the adidas-owned golf brand support the country’s national golf squads for the next four years. read more

Sky Sports dedicates channel for Ryder Cup - 22 Jul 2014

Sky Sports has announced it will dedicate an entire channel to The 2014 Ryder Cup this Autumn, with Sky Sports 4 set to rebrand as ‘Sky Sports Ryder Cup’. read more

Jamie Elson signs Jenahura partnership - 18 Jul 2014

European Tour professional Jamie Elson has signed a new sponsorship and management deal with boutique golf events company Jenahura. read more

PGA partners with Game Golf - 16 Jul 2014

The PGA is set to sign a new agreement with technology innovator GAME GOLF, aimed at ‘revolutionising the way golfers learn and play the game.’ read more

Poulter captains Ballantine’s online club - 11 Jul 2014

Ballantine’s has announced the launch of the Ballantine’s Golf Club, a new online Golf Club inspired by the sport and its lifestyle, with Ryder Cup hero Ian Poulter confirmed as the club’s first ever captain. read more

Sky Sports Extends U.S. Open Golf Rights - 13 Jun 2014

Sky Sports will show the U.S. Open Championship for a further five years as part of a new agreement for live golf that also includes women’s, senior and amateur events from the USA. read more

Olazábal & Nespresso search for perfect shot - 22 May 2014

Nespresso, the Official Coffee Supplier to the 2014 Ryder Cup, has partnered with golfing legend and Ryder Cup winning captain José María Olazábal, along with competition ambassadors Marvin Humes and Jodie Kidd to launch a global search for the perfect golf trick.   read more

BMW extends European Tour partnership - 20 May 2014

BMW and the European Tour have announced a four-year extension to their current partnership through to the end of the 2018 season. The agreement covers the flagship BMW PGA Championship at Wentworth Club, the BMW International Open in Germany and the BMW Masters in China, and will act as the Official Car to the European Tour and a Partner of The… read more

Ballantine’s appoints M&C Saatchi S&E - 29 Apr 2014

Ballantine’s has appointed M&C Saatchi Sport & Entertainment to create and deliver a major global marketing campaign in golf after a competitive pitch process. read more

Sky Sports sinks long-term Masters deal - 11 Apr 2014

As the 2014 event tees off in Augusta yesterday, Sky Sports has confirmed it will continue broadcasting the Masters in the UK after signing a new multi-year agreement, starting from 2015. read more

Sky Sports secures women’s golf package - 04 Mar 2014

Sky Sports will showcase women's golf for at least another two years after confirming a new deal with the Ladies Professional Golf Association that will include exclusively live coverage of three women's Majors played in the United States, plus at least four LPGA Tour events each summer. read more

Arena Group wins the Eurasia Cup - 26 Feb 2014

Asia Tents Arena, part of Arena Group, has been contracted to provide temporary event infrastructure at the EurAsia Cup in Kuala Lumpur from 27th – 29th March. read more

Wasserman opens new office in Dubai - 25 Feb 2014

Wasserman Media Group has opened a new office in Dubai that will focus on corporate consulting and events in golf as well as event management, athlete representation and marketing. read more

MedI8 to manage American Golf’s Comms - 24 Feb 2014

American Golf has appointed marketing communications agency, Medi8 Limited, to manage its golf PR. The relationship starts with immediate effect. read more

Ryder Cup 2014 contract awarded to Arena Group - 10 Feb 2014

Ryder Cup Europe has awarded a new contract to the Arena Group to supply event infrastructure at the 2014 Ryder Cup at Gleneagles. read more

Stella Artois sinks Open Championship deal - 31 Jan 2014

Stella Artois has signed a new agreement to become the Official Beer and Cidre of The Open Championship, to be held at Royal Liverpool in July. read more

Canon snaps up Ryder Cup imaging deal - 09 Dec 2013

Canon Europe has become the latest official supplier of next year's Ryder Cup, providing officials at September's tournament at Gleneagles in Scotland, with photography, video, print and copying solutions. read more

Rolex secures 10-year golf sponsorship - 13 Nov 2013

Rolex and the European Tour have agreed a deal which will see the Swiss watch brand continue as the Official Timekeeper of the golf series until 2022. read more

Turkey considers 2022 Ryder Cup bid - 12 Nov 2013

The Ryder Cup could be held in Turkey in 2022 with the president of the Turkish Golf Federation, Ahmet Agaoglu, eager to make a bid for the competition. read more

adidas golf posts 16% drop in revenue - 07 Nov 2013

adidas’ financial results have revealed a 16% drop in revenue from its golf sales compared to those of 2012.  read more

Fast Track appointed by European Tour - 30 Oct 2013

International sports and entertainment marketing agency Fast Track has been appointed by the European Tour to develop and execute the marketing communications programme for The EurAsia Cup presented by DRB-HICOM, a new team match play golf tournament that pits Europe’s leading golfers against the best players from Asia.   read more

Nespresso joins 2014 Ryder Cup team - 23 Oct 2013

Nespresso has been announced as the Official Coffee Supplier to the 2014 Ryder Cup, taking place next year at Gleneagles in Scotland, and teaming up with brand ambassador José María Olazábal to create a unique golfing experience for coffee drinkers.  read more

McDowell extends Srixon partnership - 01 Oct 2013

Graeme McDowell, the winner of the 2010 US Open, has extended his sponsorship deal with equipment manufacturer Srixon - continuing a partnership that stretches back to 2011. read more

Highland Spring tees off with Ryder Cup - 29 Aug 2013

Bottled water brand, Highland Spring, has been announced as the official water supplier to the 2014 Ryder Cup. To kick off its involvement with the competition, the brand is launching a UK-wide on-pack promotion inviting consumers and retailers to be part of the action. read more

Malaysia to host first EurAsia Cup - 29 Aug 2013

Malaysia will be the host of the inaugural EurAsia Cup, a new matchplay tournament co-sanctioned by the Asian and European Tour. DRB-Hicom has been announced as the presenting sponsor of the tournament which is set to take place from 28th-30th March. read more

Paul McGinley unveils Allianz Golf Camp - 18 Jul 2013

As the season’s third major tees off at Muirfield today, Allianz has announced a new mentoring scheme giving young golfers around the world the chance to take part in a special 5-day golfing adventure at St Andrews Links.  read more

PL & Sport England fund youth sport boost - 08 Jul 2013

Football could help encourage more young people try new sports after Sport England teamed up with the Premier League to announce a new £16.8m partnership to help encourage youth sports participation for the next three years.  read more

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