Justin Rose – currently in Augusta at the Masters - has signed a personal sponsorship agreement with British Airways, which will see the world number three represent the airline for the next three years. read more
Rory McIlroy has extended his sponsorship portfolio with the signing of Swiss watchmaker Omega, who replaces Audemars Piguet as the 23-year-old’s watch sponsor. read more
Bose Corporation has announced Rory McIlroy as the new global brand ambassador for the company’s headphones, portable speakers, home and automotive systems. McIlroy joins Bose in a multi-year agreement as he begins 2013 as the number one golfer in the world. read more
Standard Life Investments has been announced as the first worldwide sponsor of the Ryder Cup after signing a deal to support the next two editions of the team golf event. read more
Colin Montgomerie has selected the first stars to compete in the brand new Celebrity Cup, set to take place at The Celtic Manor Resort from 10th to 12th May as a new addition to Golf Live - with money raised from the event donated to the Elizabeth Montgomerie Foundation, founded in memory of Colin’s mother who died of lung cancer. read more
Mizuno has announced an extension to one of the longest-standing equipment relationships in golf with world number three Luke Donald set to continue as a brand ambassador. read more
As expected, Nike Golf officially announced the signing of world number one Rory McIlroy at a press conference in Abu Dhabi on Monday evening, in a multi-year agreement that will see the Northern Irishman sport Nike clubs, balls, footwear, glove, apparel, headwear and accessories – and could see the 23-year-old become one of the highest paid spo… read more
Rory McIlroy, the highest ranked golfer in the world, has established the Rory Foundation which aims to help children around the world by raising awareness of children’s charities. read more
Four golf Major winners are set to feature alongside of host of other professional players as the sport launches a new competition modelled on the Indian Premier League (IPL) Twenty20 cricket tournament. read more
Oakley has announced the addition of reigning Masters champion Bubba Watson to its array of professional golfers who use the company’s performance golf apparel, in a move believed to be a replacement for outgoing star Rory McIlroy, who is on the verge of signing a mega deal with Nike, according to media reports. read more
The PGA tour has agreed an extension to its 17-year partnership with Mastercard in a deal which will run for another four years. read more
Nike has a signed a sponsorship deal with golfer Rory McIlroy worth a reported £156m, making him the second highest paid British sportsman behind David Beckham. read more
The PGA Tour has announced that China’s HSBC-WGC Champions tournament will be elevated to full World Golf Championships status next year, with HSBC extending its partnership as title sponsor of the event, through to 2015. read more
Acushnet has announced that its partnership with Rory McIlroy will not be extended beyond this year, further fuelling speculation that the world number one is set to agree a new deal with Nike. read more
World number one Rory McIlroy could be set to sign a new long-term partnership with Nike that would see his off-the-course earnings rise dramatically, according to multiple media sources. read more
FirstGroup has extended its sponsorship agreement with Ryder Cup star Paul Lawrie, who will continue to serve as an ambassador for the multinational transport company for another year. read more
Online bookmaker Paddy Power took to the clouds above the Medinah Country Club this weekend to deliver the world’s first ‘sky tweet’ campaign in support of Team Europe at the Ryder Cup tournament. read more
After finishing third in the Deutsche Bank Championship on Monday, Tiger Woods made golfing history by becoming the first golfer to pass the $100m mark for career earnings on the PGA Tour. read more
Doosan is continuing its sponsorship of next week’s Open Championship at Royal Lytham, one of the four major golf tournaments in the world. read more
The Open Championship will be held in Royal Troon again after the Ayrshire course was selected to host the tournament in 2016, 12 years after it was last held there. read more
Rory McIlroy, the 23-year-old Northern Ireland golfer who won the 2011 US Open, has already amassed a fortune worth £11m, according to the third annual Sunday Times Sport Rich List. read more
Spectators will be allowed to use mobile phones at the 2012 Open Championship after the game's governing body, the R&A, lifted its six-year ban on the devices - with calls set to be allowed in designated areas, but photography and video recording will still not be permitted during the four days of the championship. read more
The England Golf Partnership has appointed Limelight Sports to help develop a new ‘door-step’ version of the sport. The format is intended to appeal to both existing and new players and will extend the reach of the sport beyond the golf course and driving range to parks and other open public spaces. read more
The PGA Tour will start its season in October from 2013 and tweak qualifying methods for players as a result, in a move that is designed to give greater prominence to the Nationwide Tour, according to PGA commissioner Tim Finchem. read more
Adidas and Adams Golf have announced that TaylorMade-adidas Golf has entered into a definitive agreement to acquire all the outstanding shares of Adams Golf for $10.80 per share in cash - more than R500 million overall. read more
Ernie Els is set to stage his Els for Autism golf challenge again, a series of 30 tournaments from April through to September, with the final in October at The Gallery Club in Las Vegas - and this time he has the backing of SAP, one of his top corporate sponsors. read more
Formula One racer Jenson Button and his management team, Richard Goddard and James Williamson, have launched sports agency, The Sports Partnership, offering management and PR services to professional athletes and key figures in the world of sport. read more
The Tommy Hilfiger Group has announced that Keegan Bradley, the 2011 PGA Championship winner and PGA Tour Rookie of the Year, will serve as global ambassador for the Tommy Hilfiger golf line until 2014. read more
PGA Tour commissioner Tim Finchem received a vote of confidence this week, after being handed a four-year extension to his existing contract. read more
The 2012 Irish Open is set to be held at Royal Portrush for the first time since 1947, according to media reports. read more
The 2014 Ryder Cup will take place at Gleneagles from 26th to 28th September, organisers announced on Tuesday. read more
IMG has extended its commercial relationship with the PGA Tour, after signing a new long-term agreement until 2015. read more
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