Golf News Articles

Sky Sports sinks long-term Masters deal - 11 Apr 2014

As the 2014 event tees off in Augusta yesterday, Sky Sports has confirmed it will continue broadcasting the Masters in the UK after signing a new multi-year agreement, starting from 2015. read more

Sky Sports secures women’s golf package - 04 Mar 2014

Sky Sports will showcase women's golf for at least another two years after confirming a new deal with the Ladies Professional Golf Association that will include exclusively live coverage of three women's Majors played in the United States, plus at least four LPGA Tour events each summer. read more

Arena Group wins the Eurasia Cup - 26 Feb 2014

Asia Tents Arena, part of Arena Group, has been contracted to provide temporary event infrastructure at the EurAsia Cup in Kuala Lumpur from 27th – 29th March. read more

Wasserman opens new office in Dubai - 25 Feb 2014

Wasserman Media Group has opened a new office in Dubai that will focus on corporate consulting and events in golf as well as event management, athlete representation and marketing. read more

MedI8 to manage American Golf’s Comms - 24 Feb 2014

American Golf has appointed marketing communications agency, Medi8 Limited, to manage its golf PR. The relationship starts with immediate effect. read more

Ryder Cup 2014 contract awarded to Arena Group - 10 Feb 2014

Ryder Cup Europe has awarded a new contract to the Arena Group to supply event infrastructure at the 2014 Ryder Cup at Gleneagles. read more

Stella Artois sinks Open Championship deal - 31 Jan 2014

Stella Artois has signed a new agreement to become the Official Beer and Cidre of The Open Championship, to be held at Royal Liverpool in July. read more

Canon snaps up Ryder Cup imaging deal - 09 Dec 2013

Canon Europe has become the latest official supplier of next year's Ryder Cup, providing officials at September's tournament at Gleneagles in Scotland, with photography, video, print and copying solutions. read more

Rolex secures 10-year golf sponsorship - 13 Nov 2013

Rolex and the European Tour have agreed a deal which will see the Swiss watch brand continue as the Official Timekeeper of the golf series until 2022. read more

Turkey considers 2022 Ryder Cup bid - 12 Nov 2013

The Ryder Cup could be held in Turkey in 2022 with the president of the Turkish Golf Federation, Ahmet Agaoglu, eager to make a bid for the competition. read more

adidas golf posts 16% drop in revenue - 07 Nov 2013

adidas’ financial results have revealed a 16% drop in revenue from its golf sales compared to those of 2012.  read more

Fast Track appointed by European Tour - 30 Oct 2013

International sports and entertainment marketing agency Fast Track has been appointed by the European Tour to develop and execute the marketing communications programme for The EurAsia Cup presented by DRB-HICOM, a new team match play golf tournament that pits Europe’s leading golfers against the best players from Asia.   read more

Nespresso joins 2014 Ryder Cup team - 23 Oct 2013

Nespresso has been announced as the Official Coffee Supplier to the 2014 Ryder Cup, taking place next year at Gleneagles in Scotland, and teaming up with brand ambassador José María Olazábal to create a unique golfing experience for coffee drinkers.  read more

McDowell extends Srixon partnership - 01 Oct 2013

Graeme McDowell, the winner of the 2010 US Open, has extended his sponsorship deal with equipment manufacturer Srixon - continuing a partnership that stretches back to 2011. read more

Highland Spring tees off with Ryder Cup - 29 Aug 2013

Bottled water brand, Highland Spring, has been announced as the official water supplier to the 2014 Ryder Cup. To kick off its involvement with the competition, the brand is launching a UK-wide on-pack promotion inviting consumers and retailers to be part of the action. read more

Malaysia to host first EurAsia Cup - 29 Aug 2013

Malaysia will be the host of the inaugural EurAsia Cup, a new matchplay tournament co-sanctioned by the Asian and European Tour. DRB-Hicom has been announced as the presenting sponsor of the tournament which is set to take place from 28th-30th March. read more

Paul McGinley unveils Allianz Golf Camp - 18 Jul 2013

As the season’s third major tees off at Muirfield today, Allianz has announced a new mentoring scheme giving young golfers around the world the chance to take part in a special 5-day golfing adventure at St Andrews Links.  read more

PL & Sport England fund youth sport boost - 08 Jul 2013

Football could help encourage more young people try new sports after Sport England teamed up with the Premier League to announce a new £16.8m partnership to help encourage youth sports participation for the next three years.  read more

Montgomerie signs with Lambda Golf - 11 Jun 2013

Eight-time European Tour Order of Merit winner Colin Montgomerie has become a Lambda Golf brand ambassador, in a new partnership that will wear see the Ryder Cup legend sport Lambda Golf shoes in all future golf tournaments. read more

Ryder Cup secures Kitbag partnership - 10 Jun 2013

The 2014 Ryder Cup, taking place in Gleneagles, Scotland, has secured a new sponsorship deal with Kitbag that will see the online sports retailer become the official retail partner of the golf competition. read more

PGA reveals new official partner - 05 Jun 2013, Europe’s largest golf travel company, has been announced as an official partner of the Professional Golfers’ Association (PGA) and has agreed a headline sponsorship deal with the PGA Fourball Championship.  read more

British Airways signs English Rose - 12 Apr 2013

Justin Rose – currently in Augusta at the Masters - has signed a personal sponsorship agreement with British Airways, which will see the world number three represent the airline for the next three years. read more

McIlroy on time for Masters with watch deal - 09 Apr 2013

Rory McIlroy has extended his sponsorship portfolio with the signing of Swiss watchmaker Omega, who replaces Audemars Piguet as the 23-year-old’s watch sponsor. read more

Rory McIlroy joins Bose Corporation - 28 Feb 2013

Bose Corporation has announced Rory McIlroy as the new global brand ambassador for the company’s headphones, portable speakers, home and automotive systems. McIlroy joins Bose in a multi-year agreement as he begins 2013 as the number one golfer in the world.  read more

Ryder Cup announces first worldwide sponsor - 26 Feb 2013

Standard Life Investments has been announced as the first worldwide sponsor of the Ryder Cup after signing a deal to support the next two editions of the team golf event. read more

Monty announces Celebrity Cup line up - 19 Feb 2013

Colin Montgomerie has selected the first stars to compete in the brand new Celebrity Cup, set to take place at The Celtic Manor Resort from 10th to 12th May as a new addition to Golf Live - with money raised from the event donated to the Elizabeth Montgomerie Foundation, founded in memory of Colin’s mother who died of lung cancer. read more

Donald extends Mizuno partnership - 24 Jan 2013

Mizuno has announced an extension to one of the longest-standing equipment relationships in golf with world number three Luke Donald set to continue as a brand ambassador. read more

McIlroy officially unveiled as Nike ambassador - 15 Jan 2013

As expected, Nike Golf officially announced the signing of world number one Rory McIlroy at a press conference in Abu Dhabi on Monday evening, in a multi-year agreement that will see the Northern Irishman sport Nike clubs, balls, footwear, glove, apparel, headwear and accessories – and could see the 23-year-old become one of the highest paid spo… read more

McIlroy launches children foundation - 11 Jan 2013

Rory McIlroy, the highest ranked golfer in the world, has established the Rory Foundation which aims to help children around the world by raising awareness of children’s charities.  read more

Golf set for IPL treatment - 07 Jan 2013

Four golf Major winners are set to feature alongside of host of other professional players as the sport launches a new competition modelled on the Indian Premier League (IPL) Twenty20 cricket tournament.  read more


Oakley has announced the addition of reigning Masters champion Bubba Watson to its array of professional golfers who use the company’s performance golf apparel, in a move believed to be a replacement for outgoing star Rory McIlroy, who is on the verge of signing a mega deal with Nike, according to media reports. read more

Mastercard extend PGA Tour sponsorship - 19 Dec 2012

The PGA tour has agreed an extension to its 17-year partnership with Mastercard in a deal which will run for another four years.  read more

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