Marketing News Articles

Squawka strikes Doyen partnership - 17 Apr 2014

London-based startup Squawka has announced a new investment and partnership with global sports group Doyen – with the aim to speed up business operations, increase international expansion and enhance platform development. read more

Drogba launches underwear collection - 17 Apr 2014

Didier Drogba has released the first campaign image from his new collection, Drogba & Co, designed in collaboration with HOM. The 16-piece collection of underwear and swimwear has been designed by Didier Drogba and Côte d’Ivoire couturier Elie Kuame. read more

Under Armour unveils Spurs' experience comp - 16 Apr 2014

Tottenham Hotspur FC and its Official Technical Partner, Under Armour, have announced details of a new competition offering the most dedicated young footballers in the country the opportunity to train like a professional player and showcase their skills on the pitch at White Hart Lane. read more

Doyen signs United prospect Januzaj - 15 Apr 2014

Manchester United prodigy Adnan Januzaj has joined the recently formed Doyen Group in an exclusive long-term partnership with the agency who will oversee the management of the player across all commercial activity, PR and Digital Strategy. read more

Lucozade Sport returns to "Mile 23" - 15 Apr 2014

This year’s Virgin Money London Marathon saw Lucozade Sport return to the streets of the capital to take over Mile 23 of the 26.2 mile course, with the help of celebrity ambassadors.  read more

Four weeks to go until #BTSIA 2014 - 10 Apr 2014

There is now just four weeks to go until the BT Sport Industry Awards 2014 on 8th May, with the sector’s flagship event just around the corner. read more

Velosure expands Women’s Tour backing - 07 Apr 2014

SweetSpot and Velosure have announced an extension of their partnership, which will see Velosure continue as the Official Cycling Insurance Partner of The Tour of Britain, Pearl Izumi Tour Series, Tour Ride sportives and the new Women's Tour. read more

Becks signs Diageo deal to back Scotch whisky - 07 Apr 2014

David Beckham has added to his partner portfolio after agreeing a new deal with beverage giant Diageo to promote the launch of a new Scotch whisky brand, Haig Club Single Grain.  read more

Handful of tables remain for #BTSIA 2014 - 04 Apr 2014

There are now fewer than ten tables still remaining for the BT Sport Industry Awards 2014 on 8th May, have you secured a place alongside your peers for the sector’s flagship annual event?  read more

Pepsi & Coke launch World Cup offerings - 04 Apr 2014

Pepsi Max has premiered its latest TV commercial for the brand’s 2014 football campaign, with Coca-Cola – an official sponsor of the FIFA World Cup – also unveiling their ad. read more

Adidas & Chelsea unveil Forever Blue - 04 Apr 2014

adidas and Chelsea FC have unveiled “Forever Blue”,  its follow up campaign to last season’s “It's Blue, What Else Matters”, designed to launch the new home kit for the 2014/15 season. read more

Carlsberg launches fan ‘task force’ - 02 Apr 2014

Carlsberg has launched the Carlsberg Fan Squad, a dedicated fan task force headed by a trio of celebrity fans, with the aim to amplify fans enjoyment of the beautiful game.   read more

Lucozade Sport retains Speed Communications - 01 Apr 2014

Lucozade Ribena Suntory Ltd, the maker of Lucozade Sport, has announced it has retained Speed Communications to manage the PR strategy in two of its key sponsorship categories; football and running. read more

Nike reveals World Cup England kits - 31 Mar 2014

Nike has revealed its new home and away kits for the England team, which Steven Gerrard’s men will wear in Brazil for the FIFA World Cup this summer.  read more

UEFA appoints Vero Communications - 28 Mar 2014

UEFA has appointed Mike Lee’s Vero Communications to help develop and support its international communications activities. read more

Chester ZNAPs up first cashless racecourse - 26 Mar 2014

Chester Races has become the world’s first cashless racecourse, partnering with ZNAP to provide racegoers with a number of services - from ticket purchases to placing a bet – all in one place on their smartphone. read more

Channel 4’s Original extreme sport returns - 25 Mar 2014

Channel 4 has revived its ‘Original Extreme Sport’ campaign with a follow up ahead of the Crabbie’s Grand National Festival, with a new promotional trail launching over the weekend focusing on the first ever recorded steeplechase.  read more

Mignolet signs with Activate Management - 24 Mar 2014

The Liverpool goalkeeper, Simon Mignolet, has signed representation terms with Activate Management, who will manage Belgian’s worldwide commercial interests. read more

M&C Saatchi S&E wins extended CR7 brief - 21 Mar 2014

CR7 by Cristiano Ronaldo has appointed M&C Saatchi Sport & Entertainment as retained international marketing and PR agency for 2014, following a successful launch handled by the agency in 2013 that saw it shortlisted for the BT Sport Industry Awards. read more

Strongbow launches Rio ‘Earn It’ Challenge - 20 Mar 2014

Strongbow has launched its latest instalment of the ‘EARN IT’ Series, this time challenging regular guys to take on one of Brazil’s best female teams in a five-a-side battle in Rio. read more

Thomas Lyte looks back on LV=Cup success - 20 Mar 2014

Sunday afternoon saw Exeter Chiefs and Northampton Saints fight it out for the title of the 43rd season of the Anglo-Welsh Rugby Cup, with the Thomas Lyte team preparing the trophy for the fourth year in a row.  read more

50 days to go until #BTSIA 2014 - 18 Mar 2014

With just 50 days to the BT Sport Industry Awards 2014 on 8th May, have you secured your place in the room? A handful of tables are still available.  read more

Wahoo adds Speed to Team Sky deal - 13 Mar 2014

Wahoo Fitness has appointed Speed Communications to launch its new TICKR Run products, as well as leverage Wahoo’s new partnership with Team Sky who announced a deal last week to become the official supplier of Turbo Trainers to the 2012 and 2013 Tour de France winners. read more

Cycling Brand Le Col Appoints Threepipe - 12 Mar 2014

Le Col, the technical cycling brand, has hired Threepipe to launch the company's new spring and summer product range for 2014. read more

BBH launches new Sport division - 10 Mar 2014

Bartle Bogle Hegarty (BBH) has announced the launch of BBH Sport, a new venture set to apply BBH’s 32-year history of brand building to sports companies, sporting events, sports personalities and those organisations wishing to build their brands through sport.  read more

Vauxhall puts England fans ‘on the spot’ - 10 Mar 2014

Official England team sponsor, Vauxhall, is putting fans “On the Spot” for a chance to win a trip to Brazil this summer, after launching a new competition that will see three England fans battle it out in a half-time penalty shoot-out during the national side’s friendly with Peru at Wembley on 30th May. read more

Adidas & Nike launch innovative new boots - 07 Mar 2014

adidas and Nike have launched new boots sporting radical new designs as the brands build up to the FIFA World Cup in Brazil this summer. A week after revealing the first knitted football boot, adidas has unveiled the first all-in-one knitted boot and sock hybrid, while Nike has created Flynit technology with a ‘second-skin’, ankle design.  read more

ASICS launches ‘Better your Best’ ad campaign - 07 Mar 2014

Sports performance brand ASICS has today unveiled its latest campaign, calling on everyday sportspeople to achieve their goals and ‘Better Your Best’, with the launch of a television commercial through VOD channels for the first time. read more

BBH wins Rugby World Cup account - 06 Mar 2014

England Rugby 2015, tournament organisers for Rugby World Cup 2015, has appointed BBH London as its creative and strategic agency to produce the advertising for the tournament, hosted in England next year.  read more

Adidas & Messi launch World Cup platform - 04 Mar 2014

adidas has launched a new online gaming platform that gives players the chance to win a trip to the 2014 FIFA World Cup in Brazil, harnessing social media to improve brand ambassador Leo Messi’s online performance and therefore boosting the chance of victory. read more

Lucozade Sport kicks off latest ad campaign - 28 Feb 2014

Lucozade Sport has launched its latest advertising campaign, “Fuel to Rule”, with the help of Liverpool and England midfielder, Steven Gerrard, who returns as brand ambassador for the new £10 million drive. read more

Crabbie’s launches Grand National photo opp - 27 Feb 2014

Crabbie’s, the new title sponsor of the Grand National festival, has launched a ‘Capture the Spirit’ competition, calling on horseracing and photography fans to bottle the essence of the event with one amateur snapper set to be named the official ‘Crabbie’s Grand National photographer.’ read more

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