ENDEMOL PRODUCES MAN CITY FEATURE FILM - 09 Sep 2010
Endemol has developed a feature-length documentary film surrounding Manchester City’s first season under Sheikh Mansour's control that is to be shown in cinemas around the country. read more
Marketing News Articles
Nike challenges adidas with training app launch - 08 Sep 2010
A retail war in the running market is set to break out between adidas and Nike after the latter launched a training app called Nike+ GPS, hot on the heels of the release of the Adidas mi-coach app last month. read more
UEFA takes Euro 2012 hospitality in-house - 08 Sep 2010
UEFA has announced that the responsibility for corporate hospitality sales for the upcoming Euro 2012 Championships to be staged in Poland and Ukraine will be handled by the governing body’s newly created subsidiary UEFA Events SA as opposed to being outsourced to a third party. read more
Ali's wife to attend Beyond Sport Summit - 07 Sep 2010
Lonnie Ali, the wife of legendary world heavyweight boxing champion and social activist Muhammad Ali, heads the latest raft of high-profile names to confirm their attendance at the Beyond Sport Summit 2010 in Chicago between September 29-30. read more
F1 sponsors want first-ever marketing chief - 07 Sep 2010
According to reports, the first act of the new F100 Alliance, the representative body set up by F1 sponsors, will be to call for the sport to appoint its first marketing chief. read more
AVIVA TO PUSH RUGBY SPONSORSHIP WITH ADS - 03 Sep 2010
Aviva is set to push its recently acquired title sponsorship of Premiership Rugby with TV adverts showcasing the game’s unsung heroes. read more
HAWK-EYE FIRM GOES UP FOR SALE - 02 Sep 2010
The British-based company that invented the groundbreaking ball tracking technology Hawk-Eye is to be put up for sale. read more
MAN UTD FAILS TO REACH SEASON TICKET TARGET - 02 Sep 2010
Premier League club Manchester United has failed to reach its target of season ticket sales for the forthcoming season. read more
NBA TO LAUNCH BASKETBALL WEEK IN UK - 02 Sep 2010
The NBA has launched an initiative called ‘Basketball Week’ in a bid to boost participation and raise awareness of the game ahead of the two regular-season games taking place at The O2 in March. read more
FOOTBALL LEAGUE LAUNCHES IPHONE APP - 02 Sep 2010
The Football League entered the mobile phone application market with the ‘Official Football League Clubs’ iPhone application. read more
SAINSBURY'S UNVEILS PARALYMPICS PUSH - 31 Aug 2010
Sainsbury’s has marked two years to go until the start of the London 2012 Paralympic Games by unveiling Paralympic swimming champion Ellie Simmonds as the new face of Sainsbury's Active Kids scheme. read more
RWC 2011 BEGINS NEXT TICKET PHASE - 27 Aug 2010
Applications for the second ticketing phase for Rugby World Cup 2011 in New Zealand will open on 10th September, 2010 when members of the global Rugby community will be invited to apply for individual match tickets for 45 tournament matches. read more
PREMIER LEAGUE LOOKS FOR DIGITAL AGENCY - 27 Aug 2010
The Premier League is on the hunt for a digital agency to create a social media campaign in a bid to build closer relationships with football fans. read more
EUROSTAR IN TALKS FOR 2012 BRIEF - 26 Aug 2010
Eurostar is holding talks with agencies surrounding the brief for the advertising of its sponsorship of the 2012 London Olympics. read more
BRITISH GAS LAUNCHES FREE SWIM CAMPAIGN - 25 Aug 2010
British Gas has rolled out the latest activity for its sponsorship of British Swimming – giving away free swims at health clubs, hotels and leisure centres around the country. read more
JUST MARKETING wins UBS F1 brief - 25 Aug 2010
Motorsport marketing company Just Marketing International has been appointed by UBS to manage the Swiss bank's new global sponsorship of F1. read more
PL BACKS 2018 BID WITH NEW STADIA SCHEME - 25 Aug 2010
The Premier League has teamed up with tourism body VisitEngland to develop a new customer assessment scheme for football stadia – designed to improve grounds across the country for England’s 2018 World Cup bid. read more
Beyond Sport signs up NFL Ambassador - 23 Aug 2010
Derrick Brooks, long-time Tampa Bay Buccaneers linebacker, Super Bowl winner, and NFL veteran, has been unveiled as an Ambassador to Beyond Sport, the global initiative that promotes, develops and funds the use of sport to create positive social change across the world. read more
Beckham to front EA Sports fitness range - 19 Aug 2010
EA Sports has signed global football icon David Beckham as a brand ambassador for its new EA Sports Active 2 range, an innovative line of interactive fitness products that feature personalized, customizable workouts. read more
Betfair unveils biggest ever marketing push - 18 Aug 2010
Online betting firm Betfair is launching its biggest-ever marketing campaign to help position the brand as ‘The World’s Biggest Betting Community’. read more
27,000 attend Youth Olympics opening - 16 Aug 2010
A crowd of 27,000 people attended the opening ceremony of the inaugural Youth Olympics at the Marina Bay in Singapore as the landmark event began at the weekend. read more
Analysts suggest slow uptake for BT - 16 Aug 2010
Analyst reports have suggested that BT’s £30m marketing expenditure to promote its cut-price access to Sky Sports channels is delivering fewer customers than hoped for. read more
Guinness rolls out £3m sport campaign - 13 Aug 2010
Beer brand Guinness is unveiling a £3m advertising push in a bid to encourage sports fans into pubs to watch rugby and football. read more
NIKE PUSHES NEW TRAINER WITH ARSENAL STARS - 13 Aug 2010
Nike and Foot Locker are launching a new TV and digital campaign featuring sports stars such as Arsenal striker Andrei Arshavin to promote the new Air Max 90 trainer. read more
World Cup boosts Budweiser sales - 13 Aug 2010
Budweiser’s sponsorship of the World Cup in South Africa has helped to lift its revenue to £5.9bn – boosting net profit to £737m. read more
RTH WINS RUGBY WORLD CUP CONTRACT - 12 Aug 2010
Rugby Travel & Hospitality (RTH) Limited has been awarded the contract to exclusively create, implement and market the official corporate hospitality and travel programmes for the Rugby World Cup 2015 and 2019. read more
SAPIENTNITRO TO PUSH COCA-COLA 2012 CAMPAIGN - 12 Aug 2010
Coca-Cola has appointed its roster agency SapientNitro to handle the global and UK advertising brief surrounding its sponsorship of the London 2012 Olympics. read more
ESPN LAUNCHES PREMIER LEAGUE APP - 12 Aug 2010
Sports broadcaster ESPN is launching a mobile phone application that provides video footage of every Premier League goal – within minutes of the ball crossing the line. read more
Saracens to stage two games at Wembley - 11 Aug 2010
Aviva Premiership rugby club Saracens has confirmed plans to stage two high-profile fixtures at Wembley this coming season. read more
Liverpool unveils new ticketing push - 11 Aug 2010
Premier League club Liverpool has unveiled a new marketing push in a bid to attract fans to the additional 3,000 seats made available for each match at Anfield. read more
Man City in new digital push - 10 Aug 2010
The Premier League football club Manchester City FC, has launched a new digital online coaching school called ‘cityecademy’. read more
NBA to stage two league games at O2 - 10 Aug 2010
America’s NBA has revealed that it will play two regular-season games in London at the O2 Arena for the first time. read more
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