Marketing News Articles

RedTorch lights digital basketball campaign - 20 Aug 2014

Digital marketing specialists RedTorch has announced a new digital partnership with Connor Sports to maximise the awareness of the brand as the official court provider to the 2014 FIBA Basketball World Cup in Spain, tipping off next week. read more

NFL expands UK presence with jersey programme - 15 Aug 2014

NFL UK has announced that for the first time, fans will be able to purchase custom jerseys for all 32 NFL teams. The news comes following strong growth in NFL apparel sales in the UK in 2013. read more

Lucozade Powerleague unveils scorchers - 14 Aug 2014

Lucozade Powerleague has launched a quick-fire 24 hour public vote to find their goal of the summer - the Budweiser #summerscorcher – following a season-long campaign run across the UK. read more

Magpies agree long-term Puma extension - 12 Aug 2014

Puma and Newcastle United has announced a long-term extension to their on-going kit partnership that will see the brand remain the suppliers of all kit, replica and training wear into the next decade. read more

Grand National reveals Racemaker search - 11 Aug 2014

With eight months to go until The 2015 Crabbie’s Grand National, Aintree Racecourse has announced a new ‘Grand National Racemaker’ programme, in a bid to find 100 people to welcome customers and direct people around the course.   read more

Sky Bet offers chance to win transfer kitty - 06 Aug 2014

Sky Bet, title sponsor of The Football League, has launched the Sky Bet Transfer Fund offering fans the chance to win £250,000 for their Football League club to spend on new players in the January transfer window. read more

Thomas Lyte joins Epico to create IC Cup - 06 Aug 2014

Thomas Lyte, the Official Awards Supplier of the BT Sport Industry Awards, has formed a new strategic alliance with ÉPICO Studios in the United States to create custom-designed, first-class trophies, awards and medals – beginning with the 2014 Guinness International Champions Cup trophy, won by Manchester United earlier this week. read more

ESPN & tfl linkup scores Cup success - 05 Aug 2014

ESPN FC’s campaign to provide travellers on the London Underground with World Cup news and score updates reached 76 million people during the competition, according to the media outlet. read more

GB volleyball stars take on the public - 31 Jul 2014

Foster’s Radler bought an Australian oasis to the heart of London on Wednesday by unveiling its very own beach volleyball court in Covent Garden, with members of the public given the chance to go up against Team GB stars Zara Dampney and Lucy Boulton - two years after they endured fierce competition on the court at London 2012. read more

Manchester City gets on the bubbly - 25 Jul 2014

Barclays Premier League Champions, Manchester City, have expanded their global social media presence by joining the voice messaging service, Bubbly. With over forty million subscribers around the world, Bubbly allows users to create their own 90 second voice blog, or listen to voice recordings from a host of celebrities from the world of film, s… read more

Under Armour & Spurs launch new kit - 22 Jul 2014

Tottenham Hotspur and kit partner Under Armour have launched the new home and away strips for the upcoming season with a unique ‘digital experience’ that could see fans' messages of support sewn into one of the player’s shirt. read more

Arsenal partner launches club handset - 22 Jul 2014

Arsenal FC have unveiled the Huawei Ascend P7 Arsenal Edition smartphone, a new 4G handset emblazoned with the club’s crest and ready-loaded with a range of team wallpapers and images included. read more

Cav marks recovery with headphone launch - 21 Jul 2014

Mark Cavendish is back on the road to recovery following his shoulder injury during the opening stages of the Tour de France earlier this month and, as well as stepping up his rehab programme, has already started working with his Omega Pharma – Quick-Step team to revise his race schedule for the remainder of the season. read more

PGA partners with Game Golf - 16 Jul 2014

The PGA is set to sign a new agreement with technology innovator GAME GOLF, aimed at ‘revolutionising the way golfers learn and play the game.’ read more

RFU gets Kinc in RWC 2015 campaign - 16 Jul 2014

The KINC has been appointed by the Rugby Football Union to implement its activation strategy in the run up to Rugby World Cup 2015. read more

Barclays appoints Havas SE - 15 Jul 2014

Havas Sports & Entertainment has been appointed by Barclays to become its global lead sponsorship agency, following a competitive pitch process. read more

Man City unveils travel partner & kit launch - 10 Jul 2014

Thomson Sport, an arm of global travel provider TUI Travel, has signed a three-year deal with Premier League champions Manchester City – who have also launched the new kit for 2014/15. read more

Liverpool & Man Utd reveal new kits - 08 Jul 2014

Manchester United are the latest Premier League club to unveil their new home kit for the forthcoming season, with club sponsor Chevrolet debuting on the kit.  read more

Froome & Jaguar cycle under the sea - 07 Jul 2014

Tour de France 2013 winner Chris Froome has become the first person to cycle from the United Kingdom to France under the sea, using the Eurotunnel - in a week that saw the Tour de France come to England.  read more

Infiniti reveals winners of “Dream” F1 job - 04 Jul 2014

Infiniti has revealed that a British engineering student is amongst the winners of its global talent search initiative for the career opportunity of a lifetime with Formula One team, Infiniti Red Bull Racing. read more

British Swimming joins Navy for recruitment splash - 04 Jul 2014

The Royal Navy has announced a partnership with British Swimming that will see the two organisations showcase the multiple opportunities available to recruits and the possibilities of a career in the Royal Navy. read more

Pitch secures Virgin Racing Formula E brief - 03 Jul 2014

Virgin Racing Formula E Team has appointed the sports and sponsorship communications agency Pitch as it prepares to compete in the inaugural 2014 FIA Formula E Championship, just days after the new motorsport series confirmed a London event will be held in Battersea Park in June 2015. read more

McCain appoints Pitch for Tour de France - 02 Jul 2014

McCain Foods has appointed sports and sponsorship communications consultancy Pitch to promote its UK activation partnership around the Tour de France Grand Depart. read more

Join the Ultimate Running Playlist - 27 Jun 2014

In the week of Glastonbury, and with a long hot summer (fingers crossed!) of pounding the streets ahead, the Bloomberg Square Mile Relay has launched the Ultimate Running Playlist – and they want you to help fill it. read more

Hertz marks landmark year at SW19 - 26 Jun 2014

The Hertz Corporation is celebrating its 20th consecutive year at the Championships, Wimbledon, this year providing 165 vehicles to chauffeur players and staff over 250,000 miles in 17,000 journeys during the next two weeks. read more

Ferdinand joins EA Sports for UFC launch - 24 Jun 2014

Rio Ferdinand has teamed up with EA Sports UFC to launch the first ‘true generation’ sports title on the PlayStation 4 and Xbox One, with the former Manchester United defender teaming up with UFC fighter, Brad Pickett, to film an exclusive training camp to drive awareness of the title.  read more

O2 Priority launches Ultimate Fan comp - 17 Jun 2014

England Rugby partner O2 has announced its latest phase of its Priority activation, launching a search to find England’s Ultimate Fan.  read more

Man City sign Indonesia partnership - 17 Jun 2014

Barclays Premier League champions Manchester City have agreed a new club partnership with Jiwasraya in a two-year deal that will see the state-owned company, which specialises in life insurance and financial planning, become City’s Official Insurance Partner in Indonesia. read more

O2 Priority launches Ultimate Fan comp - 16 Jun 2014

England Rugby partner O2 has announced its latest phase of its Priority activation, launching a search to find England’s Ultimate Fan.  read more

Betway launches new advertising campaign - 13 Jun 2014

Online sports betting company Betway has launched a brand new national television advertising campaign. The campaign aims to showcase Betway’s refreshed visual identity and brand vision and introduces the new sub-brand – Betway Vegas – to supplement its current Sports and Casino offerings. read more

SportLobster reaches One Million Users - 12 Jun 2014

Startup and social network Sportlobster has reached one million users in thirteen months. The social network’s ambassador’s include Cristiano Ronaldo, Giorgio Chiellini, George Groves, Michael Owen and Natalie Pinkham. read more

Synergy Sets Up Pop Up Pr Shop In Brazil - 11 Jun 2014

Synergy Sponsorship is creating a pop-up 'Ideas Office' in Rio de Janeiro for the World Cup, led by Synergy's Deputy Head of Communications Reema Babakhan. read more

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