adidas has revealed a new campaign to celebrate the forthcoming UEFA Champions League Final on Saturday at Wembley. Themed around the visualisation of player performance data during this season’s competition, the campaign features animations created via motion capture which will be visualised through CGI - communicating the journey from the… read more
Nike has unveiled its first England home kit for 2013, to mark the 150-year anniversary of the Football Association, with the first official sighting of the strip revealed via an image posted on Twitter by England midfielder Jack Wilshere. But the picture did not feature the Arsenal playmaker himself, who many believe to be a future England capt… read more
Major League Soccer Commissioner Don Garber has announced a partnership between Manchester City FC and the New York Yankees, which will see the outgoing Premier League Champions and the legendary baseball team form a new MLS franchise. read more
Two Circles, the data driven sports agency, has been appointed by Ascot Racecourse to implement two major projects designed to drive increased numbers to the racecourse as well as innovating the customer experience to uphold the racecourse’s premium brand positioning. read more
Rugby training brand Rhino Rugby has appointed Mercieca as its retained agency to manage its consumer PR, and will see the agency handle day-to-day media relations in the UK as well as activating its associations with governing bodies, the British & Irish Lions and ambassadors. read more
Ahead of a crucial final weekend of the Barclays Premier League, which will decide the fate of the final Champions League place, Tottenham Hotspur’s Gareth Bale and Arsenal’s Alex Oxlade-Chamberlain face off as ‘ringers’ at a Lucozade Powerleague centre in East London. read more
Ascot Racecourse has appointed Promote PR to generate media coverage for a number of racing events this summer including Royal Ascot. Promote PR’s core activity for the Royal Meeting in June is launching the exclusive Pavilion Club for Grandstand Admission customers. read more
Pitch PR has won the contest to promote the 2014 Glasgow Commonwealth Games beyond Scotland. The agency has been retained to lead international comms, including delivering a media plan, working with partners and promoting the organising committee’s CEO, David Grevemberg. read more
As fans put the final touches to their safari outfits ahead of this weekend’s Marriott London Sevens, the 12 captains and coaches set to take part have officially launched the tournament, with ticket sales already well over the 100,000 mark. read more
Following a 12-week campaign from Maximuscle, backed by sports stars including Amir Khan, Jenson Button, Nick Compton and Courtney Lawes and celebrities including Professor Green, Oliver Ward - an engineer from Worcester - has been crowned the winner of the Protein Project, claiming £5,000 in cash as well as becoming the latest ambassador for th… read more
Aviva Premiership side Leicester Tigers have extended their sponsorship agreement with Caterpillar for a further three years and unveiled its new jersey for the 2013/14 season. read more
Jockey Club Racecourses, the largest racecourse group in the UK, has unveiled ‘The Jockey Club Grassroots Flat Series’; a six-month series of races aimed at supporting the foundation levels of Britain’s second biggest spectator sport. read more
The England & Wales Cricket Board has launched a new cryptic image of famous and not-so-famous cricketing terms. #WHATZAT challenges fans to work out fifty clues, ranging from ‘Ashes’ to ‘Twelfth Man’, doubling as an interactive game hosted on www.whatzat.co.uk with top prizes, including tickets to the Investec Ashes Series, up for… read more
Manchester United striker Robin van Persie and Arsenal winger Alex Oxlade-Chamberlain are teammates again after both agreed new deals to become brand ambassadors for BT Sport, joining new PFA Player and Young Player of the Year, Gareth Bale. read more
Two of the senior members of David Beckham and Cristiano Ronaldo’s teams are set to lead a new global private equity fund in sport and entertainment, with XIX Entertainment’s former senior vice president, Simon Oliveira and Creative Artists Agency’s head of sports talent in Europe, Matthew Kay launching Doyen Global in London. read more
With exactly six months to go until the Rugby League World Cup 2013 kicks off in England and Wales, England rugby league captain Kevin Sinfield has been unveiled as the first ‘Rugby League of The Extraordinary’ character ‘The General,’ in part of a new series to launch of the new England Rugby League website, www.englandrl.co.uk. read more
Zumba Fitness announced the launch of “The Great Calorie Drive” this week, with the initiative's directive “Don’t just burn calories, donate them” aiming to encourage people to help fight one of the world’s greatest health risks: hunger. read more
Sports participation company, Limelight Sports, has enhanced its event portfolio with the acquisition of the world’s biggest duathlon, the London Duathlon. read more
The Betfair World Championship is set to reveal snooker’s latest golden boy, with the first ever Golden Cue awarded to the star who lands the tournament’s highest break. read more
The official trophies of the UEFA Champions League and the UEFA Women’s Champions League have been handed over to the city of London, the host of this season’s UEFA Champions League final and UEFA Women’s Champions League final, at a special ceremony in Whitehall, following an unusual trip across the city. read more
Sports drink brand Powerade has revealed its latest project, sending Olympic hero Jessica Ennis out undercover in Hyde Park to surprise an amateur athlete with the training session of his life. read more
adidas and Chelsea Football Club have revealed the new kit for the forthcoming 2013/14 season. The new strip is available now for pre-order and will go on sale May 15th 2013. read more
The British Olympic Association has announced the appointment of IMG's licensing division as its new official licensing partner, and will help the BOA create a range of official Team GB products. read more
Oakley has teamed up with Eurosport to launch a search for two fit and motivated cyclists who will be asked to “Conquer the Road” to celebrate the 100th edition of the Tour de France in 2013. read more
To celebrate the launch of the new Chelsea FC home shirt for the 2013/14 season, adidas has launched a new campaign - ‘It’s Blue, What Else Matters’ - encouraging Chelsea fans across the globe to go ‘all in’ and buy the new 2013/14 home kit before it has even been unveiled. read more
Oakley has launched a pan-European integrated campaign featuring motorsport icons Fernando Alonso, Valentino Rossi and Sebastien Loeb. The Change Perspective campaign is rolling out across brand, media and retail channels in the UK, Spain, France, Germany and Italy, and builds on the Beyond Reason campaign concept launched with great success pri… read more
UK ale brand John Smith’s is targeting pub drinkers in the run up to the John Smith’s Grand National steeplechase by driving its association with Saturday’s race through a revamped sweepstake kit. read more
The ATP has announced that tickets to the 2013 Barclays ATP World Tour Finals at The O2 in London are now on public sale, which will see the world's best battle it out for a share of the increased £4 million prize pot. read more
adidas has unveiled a new Facebook experience as part of its global ‘Team Messi’ campaign. The campaign aims to celebrate the attributes that make Messi one of the most admired footballer in the world. read more
Heineken has announced plans for its seventh consecutive UEFA Champions League Trophy Tour with an itinerary that covers South America, Africa and Asia before reaching Wembley Stadium on 25th May 2013 for the UEFA Champions League Final. read more
Paddy Power has unveiled its first foray into air travel with the unveiling a unique hot air balloon specially modeled on a pair of the bookmaker’s ‘lucky pants’ at Cheltenham Festival on Wednesday. read more
Run Communications has unveiled its new brand identity through the launch of a new website, forming a new hub for the agency at www.runcommunications.co.uk. read more
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