Marketing News Articles

Stars mark one year to go until England 2015 - 19 Sep 2014

Rugby World Cup organisers marked one year to go until England 2015 kicks off at Twickenham yesterday with a video featuring sporting greats and stars from the world of rugby who share what they plan to achieve in the year leading up to Rugby World Cup 2015. read more

Leeds Utd Car supplier launches fan platform - 19 Sep 2014

LeasePlan Go, the Official Car Supplier of Leeds United, has launched The Leeds United Car Club - a new hub that allows the Whites’ supporters featuring player interviews, a range of prizes and access to exclusive leasing offers. read more

Parkrun takes on Threepipe - 17 Sep 2014

parkrun UK has hired Threepipe to help develop and articulate its brand positioning and engage with new potential partners. read more

Nolan Partners #SIBC reveals 2014 speakers - 16 Sep 2014

The Nolan Partners Sport Industry Breakfast Club is delighted to announce its final two panels of 2014, which will include the man responsible for changing the face of the UK’s broadcasting landscape, the most influential person in world rugby, the Vice President of FC Barcelona, a Rugby World Cup winning coach, and a four-time Olympic… read more

Rugby World Cup tickets go on sale - 12 Sep 2014

Tickets for the Rugby World Cup 2015, hosted by England at the end of next year, have gone on sale from 10am on Friday morning, with the window open until 6pm on Monday 29th September. read more

New Fast Track office wins WTA brief - 11 Sep 2014

International sports marketing agency, Fast Track, has been appointed by the Women’s Tennis Association (WTA) to deliver the Asia-Pacific PR and media engagement programme in the run-up to the 2014 BNP Paribas WTA Finals Singapore presented by SC Global, in October. read more

London Irish star in - 10 Sep 2014

House of Fraser and Howick, one of the department store’s own casual and formal menswear brands, has recruited the London Irish rugby team to help launch “Man’s Wear” as part of a new sponsorship deal between the pair. read more

Grand National launches #FabulousFriday - 08 Sep 2014

Aintree Racecourse has launched a new hashtag campaign to build up towards Ladies Day next year, with seven months to go until the Crabbie’s Grand National 2015. read more

Biggest ever field runs Bloomberg Square Mile Relay - 05 Sep 2014

The largest ever number of the City's fiercest competitors took to the streets of the capital on Thursday night for the Bloomberg Square Mile Relay - the ultimate corporate relay running race - officially started this year by Olympic legend Michael Johnson. read more

McCoy backs Ace Performance brand - 05 Sep 2014

19-times Champion jockey AP McCoy has launched a new range of wellbeing and sports supplements – entitled Ace Performance - ranging from muscle mass and definition, to tone, detox and weight loss. read more

Golden shine for Sport Industry Private Dining - 04 Sep 2014

The Sport Industry Private Dining Club, presented by The Inzito Partnership, converged for the first edition of the 2014/15 calendar last night, with Olympic legend and four-time gold medallist Michael Johnson reflecting on his career and speaking on his latest performance work to a packed room of industry executives at the stunning central Lond… read more

Epson enters sports tech sector - 03 Sep 2014

Epson has revealed its latest offering in wearable technology that sees the brand entering the sport and health & wellbeing sectors - launching a series of new products in its first steps into the two growing markets. read more

TradeNext launches UK football search - 02 Sep 2014

Financial trading company TradeNext has launched a new search to uncover new football stars, specifically targeting Asian talent across the UK. read more

Poulter brand appoints Henman Comms - 29 Aug 2014

Integrated PR and sponsorship activation agency, Henman Communications, has been appointed by IJP Design to raise the global profile of the contemporary golf and lifestyle clothing brand, founded by Ian Poulter in 2007. read more

SOS Rehydrate signs England Athletics deal - 29 Aug 2014

Electrolyte replacement hydration drink, SOS Rehydrate, has announced a new partnership with England Athletics that will see the brand provide SOS Rehydrate to all athletes selected to represent England in international matches.  read more

Face Partnership adds Speed to portfolio - 29 Aug 2014

Face Partnership, the cycle sports and entertainment company, has appointed Speed Communications to manage a number of events in its portfolio including the launch of its new urban cycling offer, Parkour Ride. read more

Sprint legend to start Bloomberg Square Mile Relay - 29 Aug 2014

Four time Olympic champion and 400m world record holder Michael Johnson has been confirmed as the Official Starter of this year’s Bloomberg Square Mile Relay on Thursday, 4th September.  read more

Cav rides with Friends Life Tour - 28 Aug 2014

The Friends Life Tour Ride has expanded its cycling presence after confirming the ride will become the Official Sportive of 2011 World Champion Mark Cavendish MBE. read more

Gleneagles introduces new tech for Ryder Cup - 27 Aug 2014

The Ryder Cup 2014 has confirmed the use of Radio Frequency Identification technology that will see spectators at Gleneagles receive a special RFID Wristband with their tickets, allowing them to take part in activities around the course and share their experiences instantly to social media. read more

Spurs launch digital fan packages - 26 Aug 2014

Tottenham Hotspur has launched MySpurs, a new digital membership programme for its supporters across the globe. read more

Man Utd expands social media coverage - 21 Aug 2014

Manchester United has expanded its global network coverage through social media after LINE Corporation, the owner and operator of the free call and messaging app LINE, confirmed the launch of an official account for the world famous football club. read more

Hazard joins Messi on FIFA 15 cover - 21 Aug 2014

EA Sports has announced that last season’s PFA Young Player of the Year, Eden Hazard, will make his debut on the cover of FIFA 15 alongside Barcelona star Lionel Messi. read more

RedTorch lights digital basketball campaign - 20 Aug 2014

Digital marketing specialists RedTorch has announced a new digital partnership with Connor Sports to maximise the awareness of the brand as the official court provider to the 2014 FIBA Basketball World Cup in Spain, tipping off next week. read more

NFL expands UK presence with jersey programme - 15 Aug 2014

NFL UK has announced that for the first time, fans will be able to purchase custom jerseys for all 32 NFL teams. The news comes following strong growth in NFL apparel sales in the UK in 2013. read more

Lucozade Powerleague unveils scorchers - 14 Aug 2014

Lucozade Powerleague has launched a quick-fire 24 hour public vote to find their goal of the summer - the Budweiser #summerscorcher – following a season-long campaign run across the UK. read more

Magpies agree long-term Puma extension - 12 Aug 2014

Puma and Newcastle United has announced a long-term extension to their on-going kit partnership that will see the brand remain the suppliers of all kit, replica and training wear into the next decade. read more

Grand National reveals Racemaker search - 11 Aug 2014

With eight months to go until The 2015 Crabbie’s Grand National, Aintree Racecourse has announced a new ‘Grand National Racemaker’ programme, in a bid to find 100 people to welcome customers and direct people around the course.   read more

Sky Bet offers chance to win transfer kitty - 06 Aug 2014

Sky Bet, title sponsor of The Football League, has launched the Sky Bet Transfer Fund offering fans the chance to win £250,000 for their Football League club to spend on new players in the January transfer window. read more

Thomas Lyte joins Epico to create IC Cup - 06 Aug 2014

Thomas Lyte, the Official Awards Supplier of the BT Sport Industry Awards, has formed a new strategic alliance with ÉPICO Studios in the United States to create custom-designed, first-class trophies, awards and medals – beginning with the 2014 Guinness International Champions Cup trophy, won by Manchester United earlier this week. read more

ESPN & tfl linkup scores Cup success - 05 Aug 2014

ESPN FC’s campaign to provide travellers on the London Underground with World Cup news and score updates reached 76 million people during the competition, according to the media outlet. read more

GB volleyball stars take on the public - 31 Jul 2014

Foster’s Radler bought an Australian oasis to the heart of London on Wednesday by unveiling its very own beach volleyball court in Covent Garden, with members of the public given the chance to go up against Team GB stars Zara Dampney and Lucy Boulton - two years after they endured fierce competition on the court at London 2012. read more

Manchester City gets on the bubbly - 25 Jul 2014

Barclays Premier League Champions, Manchester City, have expanded their global social media presence by joining the voice messaging service, Bubbly. With over forty million subscribers around the world, Bubbly allows users to create their own 90 second voice blog, or listen to voice recordings from a host of celebrities from the world of film, s… read more

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