Marketing News Articles

GB volleyball stars take on the public - 31 Jul 2014

Foster’s Radler bought an Australian oasis to the heart of London on Wednesday by unveiling its very own beach volleyball court in Covent Garden, with members of the public given the chance to go up against Team GB stars Zara Dampney and Lucy Boulton - two years after they endured fierce competition on the court at London 2012. read more

Manchester City gets on the bubbly - 25 Jul 2014

Barclays Premier League Champions, Manchester City, have expanded their global social media presence by joining the voice messaging service, Bubbly. With over forty million subscribers around the world, Bubbly allows users to create their own 90 second voice blog, or listen to voice recordings from a host of celebrities from the world of film, s… read more

Under Armour & Spurs launch new kit - 22 Jul 2014

Tottenham Hotspur and kit partner Under Armour have launched the new home and away strips for the upcoming season with a unique ‘digital experience’ that could see fans' messages of support sewn into one of the player’s shirt. read more

Arsenal partner launches club handset - 22 Jul 2014

Arsenal FC have unveiled the Huawei Ascend P7 Arsenal Edition smartphone, a new 4G handset emblazoned with the club’s crest and ready-loaded with a range of team wallpapers and images included. read more

Cav marks recovery with headphone launch - 21 Jul 2014

Mark Cavendish is back on the road to recovery following his shoulder injury during the opening stages of the Tour de France earlier this month and, as well as stepping up his rehab programme, has already started working with his Omega Pharma – Quick-Step team to revise his race schedule for the remainder of the season. read more

PGA partners with Game Golf - 16 Jul 2014

The PGA is set to sign a new agreement with technology innovator GAME GOLF, aimed at ‘revolutionising the way golfers learn and play the game.’ read more

RFU gets Kinc in RWC 2015 campaign - 16 Jul 2014

The KINC has been appointed by the Rugby Football Union to implement its activation strategy in the run up to Rugby World Cup 2015. read more

Barclays appoints Havas SE - 15 Jul 2014

Havas Sports & Entertainment has been appointed by Barclays to become its global lead sponsorship agency, following a competitive pitch process. read more

Man City unveils travel partner & kit launch - 10 Jul 2014

Thomson Sport, an arm of global travel provider TUI Travel, has signed a three-year deal with Premier League champions Manchester City – who have also launched the new kit for 2014/15. read more

Liverpool & Man Utd reveal new kits - 08 Jul 2014

Manchester United are the latest Premier League club to unveil their new home kit for the forthcoming season, with club sponsor Chevrolet debuting on the kit.  read more

Froome & Jaguar cycle under the sea - 07 Jul 2014

Tour de France 2013 winner Chris Froome has become the first person to cycle from the United Kingdom to France under the sea, using the Eurotunnel - in a week that saw the Tour de France come to England.  read more

Infiniti reveals winners of “Dream” F1 job - 04 Jul 2014

Infiniti has revealed that a British engineering student is amongst the winners of its global talent search initiative for the career opportunity of a lifetime with Formula One team, Infiniti Red Bull Racing. read more

British Swimming joins Navy for recruitment splash - 04 Jul 2014

The Royal Navy has announced a partnership with British Swimming that will see the two organisations showcase the multiple opportunities available to recruits and the possibilities of a career in the Royal Navy. read more

Pitch secures Virgin Racing Formula E brief - 03 Jul 2014

Virgin Racing Formula E Team has appointed the sports and sponsorship communications agency Pitch as it prepares to compete in the inaugural 2014 FIA Formula E Championship, just days after the new motorsport series confirmed a London event will be held in Battersea Park in June 2015. read more

McCain appoints Pitch for Tour de France - 02 Jul 2014

McCain Foods has appointed sports and sponsorship communications consultancy Pitch to promote its UK activation partnership around the Tour de France Grand Depart. read more

Join the Ultimate Running Playlist - 27 Jun 2014

In the week of Glastonbury, and with a long hot summer (fingers crossed!) of pounding the streets ahead, the Bloomberg Square Mile Relay has launched the Ultimate Running Playlist – and they want you to help fill it. read more

Hertz marks landmark year at SW19 - 26 Jun 2014

The Hertz Corporation is celebrating its 20th consecutive year at the Championships, Wimbledon, this year providing 165 vehicles to chauffeur players and staff over 250,000 miles in 17,000 journeys during the next two weeks. read more

Ferdinand joins EA Sports for UFC launch - 24 Jun 2014

Rio Ferdinand has teamed up with EA Sports UFC to launch the first ‘true generation’ sports title on the PlayStation 4 and Xbox One, with the former Manchester United defender teaming up with UFC fighter, Brad Pickett, to film an exclusive training camp to drive awareness of the title.  read more

O2 Priority launches Ultimate Fan comp - 17 Jun 2014

England Rugby partner O2 has announced its latest phase of its Priority activation, launching a search to find England’s Ultimate Fan.  read more

Man City sign Indonesia partnership - 17 Jun 2014

Barclays Premier League champions Manchester City have agreed a new club partnership with Jiwasraya in a two-year deal that will see the state-owned company, which specialises in life insurance and financial planning, become City’s Official Insurance Partner in Indonesia. read more

O2 Priority launches Ultimate Fan comp - 16 Jun 2014

England Rugby partner O2 has announced its latest phase of its Priority activation, launching a search to find England’s Ultimate Fan.  read more

Betway launches new advertising campaign - 13 Jun 2014

Online sports betting company Betway has launched a brand new national television advertising campaign. The campaign aims to showcase Betway’s refreshed visual identity and brand vision and introduces the new sub-brand – Betway Vegas – to supplement its current Sports and Casino offerings. read more

SportLobster reaches One Million Users - 12 Jun 2014

Startup and social network Sportlobster has reached one million users in thirteen months. The social network’s ambassador’s include Cristiano Ronaldo, Giorgio Chiellini, George Groves, Michael Owen and Natalie Pinkham. read more

Synergy Sets Up Pop Up Pr Shop In Brazil - 11 Jun 2014

Synergy Sponsorship is creating a pop-up 'Ideas Office' in Rio de Janeiro for the World Cup, led by Synergy's Deputy Head of Communications Reema Babakhan. read more

NYC Takes Next Step As Capital Of Soccer - 11 Jun 2014

New York, which last week welcomed David Villa as the first signing for its new Major League Soccer team, took a further stride forward in its quest to become a global capital of the beautiful game on Tuesday, when it played host to teams and organizations from around the world to explore soccer's power to transform communities. read more

Nike’s #riskeverything campaign gets animated - 10 Jun 2014

Nike Football has launched part three of its #riskeverything campaign with the release of ‘The Last Game’ - a five-minute animated feature starring the likes of Cristiano Ronaldo, Zlatan Ibrahimovic and Wayne Rooney on a mission to save football from the hands of a villainous mastermind and ‘The Clones’, who are programmed to remove al… read more

Man United Reach 50m Followers on Facebook - 09 Jun 2014

Manchester United are celebrating the landmark achievement of reaching 50 million followers on Facebook – the fastest of any sports organisation to do so. read more

Nissan lights Fuse on Champions League work - 05 Jun 2014

Fuse Sport + Entertainment, part of the Omnicom Media Group, has been appointed by Nissan to work on the car manufacturer’s new sponsorship of the UEFA Champions League and UEFA Super Cup. read more

Grant’s Whisky unveils Stand Together campaign - 05 Jun 2014

Scotch whisky brand Grant’s has unveiled its new £1m marketing campaign for 2014, Stand Together, a sports themed campaign that will see sporting legends Sir Geoff Hurst, Gordon Banks and Archie Gemmill share their experiences and insight through a collection of online videos, hosted on a new YouTube channel. read more

M&C Saatchi nets Sky Bet Football League brief - 04 Jun 2014

M&C Saatchi Sport & Entertainment has been appointed by Sky Bet to activate its title sponsorship of the Football League, and will be briefed to create a campaign that reaches out to Football League fans by demonstrating ‘Sky Bet’s commitment to putting money back into the game’.  read more

IAAF appoints Havas S&E for global PR - 04 Jun 2014

Havas Sports & Entertainment has been appointed as the corporate PR agency of the International Association of Athletics Federations (IAAF) following project work in 2013 where they developed a corporate communications strategy.   read more

MaxiNutrition & Lawes unveil expanded range - 03 Jun 2014

MaxiNutrition has launched its latest breakthrough, described by the sports nutrition brand as a ‘world’s first’, with the unveiling of a Creatine Milk with the help of brand ambassador and England rugby star Courtney Lawes.  read more

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