Motorsport News Articles

Pitch secures Virgin Racing Formula E brief - 03 Jul 2014

Virgin Racing Formula E Team has appointed the sports and sponsorship communications agency Pitch as it prepares to compete in the inaugural 2014 FIA Formula E Championship, just days after the new motorsport series confirmed a London event will be held in Battersea Park in June 2015. read more

Black & Decker extends MotoGP support - 27 Mar 2014

Stanley Black & Decker has confirmed it will continue its sponsorship of MotoGP as ‘Official Power Tool Supplier’, ‘Official Hand Tool Supplier’ and ‘Official Tool Supplier’ to the motor racing sport, supplying Stanley, Dewalt and Facom tools for races around the world. read more

Moto GP star signs with Bridgestone UK - 21 Mar 2014

Bradley Smith has received a further boost following a promising start in the opening round of the MotoGP World Championship, after Bridgestone UK announced a sponsorship deal with the Monster Yamaha Tech 3 star. read more

Limelight Sports strengthens development team - 14 Mar 2014

Global engagement agency, Limelight Sports, has appointed Mike Jones as Head of Business Development, following 16 years in Formula 1 and top level motor sport. read more

BT Sport secures World Rally rights - 13 Jan 2014

BT Sport has acquired rights for the World Rally Championship motor-racing series in a short-term deal through until the end of 2014. read more

Chime Communications acquires JMI - 25 Oct 2013

Just Marketing International (JMI) has been sold to Chime Communications in an acquisition that will see the global motorsports agency become part of Chime’s sports marketing division, CSM Sport & Entertainment.  read more

Eurosport secures long-term Superbike rights - 21 Oct 2013

Eurosport has extended its broadcasting deal with the British Superbike Championship through until the end of the 2020 season. The agreement was confirmed ahead of the final weekend of the 2013 season at Brands Hatch, which saw Alex Lowes become the youngest ever British Superbike champion after his second-place finish in the last race on Sunday. read more

BT Sport announces MotoGP ambassadors - 02 Sep 2013

BT Sport has announced three MotoGP riders who will be used as ambassadors to promote the sport during the channel’s coverage of the motorcycling series. read more

Hertz renews British MotoGP sponsorship - 20 Jun 2013

Car rental brand Hertz will once again take its place as title sponsor of the British MotoGP in 2013, after extending its partnership for the British edition of the motorcycle racing world championship, which will be held at Silverstone from 30th August to 1st September. read more

Motorsport agency JMI put up for sale - 02 Apr 2013

Motorsports agency Just Marketing International (JMI) has been put up for sale after majority shareholder Spire Capital Partners announced its intention to sell its 60% stake. read more

Events 22 seek motocross sponsors - 12 Nov 2012

Sports marketing and sponsorship agency, Generate, has been appointed to source a title partner and support sponsors for the motocross arena tour, Arenacross. read more

Eurosport & Infront extend Superbike deal - 29 Oct 2012

The Eurosport Group and Infront Sports & Media have announced today an extension of their long-term partnership of the eni FIM Superbike World Championship, with new exclusivities in four markets, for the 2013, 2014 and 2015 seasons. read more

New Jersey F1 race dropped for 2013 - 22 Oct 2012

Formula One’s commercial rights-holder Bernie Ecclestone has confirmed that the inaugural Grand Prix of America in New Jersey will be postponed until 2014 after preparations fell behind schedule. read more

F1 staying at Spa for three more years - 28 Aug 2012

The Belgian Grand Prix will remain on the Formula 1 calendar for at least another three years after organisers secured a contract to continue hosting the event at a reduced rate. read more

Red Bulls signs as WRC promoter - 09 Aug 2012

The World Rally Championship is set to announce Red Bull’s media arm as its new partner, ending its promoter problems, according to Autosport. read more

NASCAR joins major leagues for Beyond Sport - 21 May 2012

NASCAR, North America's most popular motorsport series, will join Major League Baseball (MLB), Major League Soccer (MLS), the National Basketball Association (NBA), the National Football League (NFL), the National Hockey League (NHL), and the Women's National Basketball Association (WNBA) in a unique partnership for the very first time in 2012, … read more

Ecclestone dismisses Bahrain fears - 29 Mar 2012

Bernie Ecclestone, the president and CEO of Formula One Management, has dismissed fears about staging the Bahrain Grand Prix next month. read more

Lotus F1 lands joint sponsorship deal - 06 Feb 2012

Rexona and CLEAR, two of the world¹s biggest personal care brands, have signed a joint sponsorship deal with the Lotus F1 Team. read more

Michael Johnson signs with Williams F1 - 12 Jan 2012

The Williams Formula One team has announced a new partnership with Michael Johnson Performance Inc (MJP), the company founded by Olympic legend Michael Johnson.  read more

Ecclestone plots further expansion - 19 Dec 2011

Formula One's global expansion looks set to continue, with Bernie Ecclestone, the president and CEO of Formula One Management, predicting a return to South Africa for the sport even ahead of its debut race in Russia. read more

New Jersey added to Formula One Calendar - 27 Oct 2011

A Formula One race will take place in front of the Manhattan skyline from 2013, with a street-circuit in New Jersey set to be added to the calendar. read more

Warwick elected BRDC president - 26 Aug 2011

The British Racing Drivers’ Club has announced that Derek Warwick has been elected as BRDC President. read more

WPP group invests into JMI - 11 Jul 2011

Just Marketing International (JMI), a leader in motorsports marketing, has announced that WPP, the world's largest communications services group, has made a strategic investment in the company. read more

Barcelona extends MotoGP contract - 23 Jun 2011

Barcelona’s Circuit de Catalunya will host MotoGP for at least another five years after promoters Dorna revealed it has extended its contract until 2016. read more

VW to join World Rally Champs - 06 May 2011

Volkswagen has announced that it will be returning to the FIA World Rally Championship from 2013. read more

Tissot signs up as Superbikes sponsor - 18 Apr 2011

In a new multi-year agreement, watch brand Tissot has signed up as the official timekeeper and sponsor of the Superbike World Championship. read more

Eurosport reveals new identity - 31 Mar 2011

The Eurosport Group has unveiled a new brand identity across its global multimedia platform, spanning its operations around the world. read more

Leicester Lions agrees new team sponsorship - 07 Mar 2011

Breedon Aggregates and speedway team Leicester Lions have agreed a new team sponsorship deal, and will officially be named the Breedon Aggregates Lions, when the team returns to speedway after a near 28-year absence from the sport. read more


Castrol has agreed a deal to return as the title sponsor of Honda’s superbike team for the World Superbike Championship 2011. read more


The EV Cup, the world’s first circuit race series featuring zero-emission electric vehicles, has announced a newly-formed partnership with CAA Sports, a division of Creative Artists Agency. read more


There will be no Hungary MotoGP next season after the International Motorcycling Federation published the provisional calendar. read more

Mini set for return to WRC - 29 Jul 2010

Mini is set to make a comeback on the international rally circuit from 2011 – marking a return of one the sports most famous names. read more

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