NFL News Articles

NFL expands UK presence with jersey programme - 15 Aug 2014

NFL UK has announced that for the first time, fans will be able to purchase custom jerseys for all 32 NFL teams. The news comes following strong growth in NFL apparel sales in the UK in 2013. read more

Burger King wins Absolute Radio NFL place - 21 Jan 2014

Burger King will partner with Absolute Radio for the station’s exclusive UK radio coverage of the Super Bowl after winning an agency wide competition for complimentary ad inclusion on the show, going out on Sunday 2nd February. read more

NFL sets Wembley dates for 2014 Series - 29 Nov 2013

The National Football League has announced the dates of its three in-season games to be played at Wembley Stadium next year, with three matches taking place in the UK for the first time. read more

Third London game for 2014 as NFL expands - 09 Oct 2013

The NFL has expanded its presence in the UK after announcing that, for the first time, London will stage three games in 2014 as it pushes towards having a franchise in the city. read more

Wasserman develops NFL experience - 30 Sep 2013

Brand experience agency Wasserman started its work around this year’s NFL International Series games at London’s Wembley Stadium this weekend, producing the first of five separate experiences around the American export.  read more

Liverpool reveals digital strategy at #SIBC - 26 Sep 2013

Speaking at the Nolan Partners Sport Industry Breakfast Club, Liverpool FC’s managing director Ian Ayre has outlined further plans to expand the club's global digital offering, which will underpin its international brand and commercial development. read more

Chrysler & Jeep combine to boost NFL support - 20 Sep 2013

With the 2013/2014 season getting underway and the first International Series Game next weekend, Jeep Chrysler UK have joined forces to become official sponsors of the NFL in the UK - the official car supplier of the NFL UK. read more

Breakfast Club heads to the BAFTAs - 19 Sep 2013

Due to overwhelming demand for places at the Nolan Partners Sport Industry Breakfast Club on Thursday morning, this week's edition of the industry's number one quarterly networking event will be staged at BAFTA’s incredible headquarters on 195 Piccadilly, London, W1J 9LN. read more

Absolute Radio secures NFL UK rights - 04 Sep 2013

Absolute Radio has secured the commentary rights to American football, which will see the network air live coverage of Super Bowl XLVIII in the UK, as part of a new broadcast deal with NFL UK. read more

NFL in Olympic Stadium talks - 01 Nov 2012

The National Football League is the latest organisation to be linked with the anchor tenant role of the Olympic Stadium, after a number of reports linked the League with the role for London 2012’s showpiece venue. read more

Super Bowl sets new world record - 06 Feb 2012

The Super Bowl set a new world record in terms of social media, with Twitter users sending 10,000 tweets per second in the final three minutes of the NFL's flagship match. read more

NFL team to play in London until 2014 - 23 Jan 2012

The National Football League (NFL) has expanded its plans for international growth after the St Louis Rams were named as the first franchise to play regular-season games abroad on an annual basis, for the next three years. read more

NFL names Bucs and Bears for UK game - 19 Apr 2011

Despite the ongoing lock-out between the NFL and its players over the collective bargaining agreement, the league has announced details of the annual regular season game in the UK with the Tampa Bay Buccaneers hosting the Chicago Bears on Sunday, 23rd October. read more

NFL Super Bowl beats TV records again - 08 Feb 2011

The National Football League (NFL) Super Bowl has set an all-time record for a TV audience in the United States for the second year running. read more


Thomson Sport has bolstered its sports ties with a three-year sponsorship agreement to become official travel partner of the NFL in the UK.
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Virgin Atlantic Airways has reached agreement with the National Football League (NFL) to become the official airline of the 2010 Pepsi Max International Series, which takes place at Wembley Stadium on Sunday 31st October. read more

adidas gives miCoach global push - 04 Aug 2010

adidas has launched a new global marketing campaign in support of its miCoach mobile fitness application which offers specific training plans for a range of sports.  read more

Lord Mawhinney to advise NFL International - 09 Jul 2010

The National Football League (NFL) has announced the appointment of Lord Brian Mawhinney, the former chairman of the Football League, as special advisor to NFL International. read more

ESPN launches ESPN America HD in UK - 22 Jun 2010

ESPN is continuing the HD rollout of its channels across Europe after launching ESPN America HD in the UK and Ireland for the first time. read more

ESPN to show Monday Night NFL - 30 Mar 2010

ESPN will add coverage of American Football’s flagship show ‘Monday Night Football’ to its programme schedule for next season. read more

Superbowl makes US TV history - 09 Feb 2010

The Super Bowl XLIV on Sunday night was the most watched programme in US TV history. read more

Superbowl draws in record adverts - 08 Feb 2010

Advertisers spent as much as $3m for a 30- second commercial during last night’s Superbowl – including Coca-Cola teaming up with The Simpsons and a rare TV advert by Google. read more

Woods still top of Forbes Rich List - 05 Feb 2010

Despite the impact of his adultery scandal and corporate sponsors terminating their associations with him, world number one golfer Tiger Woods remains the richest athlete in the world according to the second annual ‘Fab 40’ list released by business magazine Forbes. read more

NFL scraps plans for second UK game - 25 Jan 2010

The National Football League has decided against staging a second game in the UK in 2010 citing economic factors as the reason behind its decision. read more

49ers to host Broncos in London NFL game - 18 Jan 2010

The NFL has announced that the San Francisco 49ers will host the Denver Broncos on Sunday, 31st October this year in the fourth annual regular season game to be played at London’s Wembley Stadium. read more

Under Armour and IMG unveil tie-up - 03 Nov 2009

Sportswear brand Under Armour and global marketing agency IMG Worldwide have announced an exclusive partnership highlighted by the development of a new athletic training platform designed to establish a global measurement standard for improved sports performance, health and fitness called ‘Combine360’. read more

NFL UK wants four games by 2012 - 26 Oct 2009

The UK arm of the NFL is pushing to stage four American Football games a season in London by 2012. read more

NFL considering second UK game - 13 May 2009

The NFL is to consider staging a second game in the UK every season following its success in bringing teams to play regular season matches in London. read more

Tampa and New England to contest NFL UK game - 02 Dec 2008

The NFL has announced that the third consecutive regular season game to be held at London’s Wembley Stadium will be between the Tampa Bay Buccaneers and the New England Patriots in October 2009. read more

NFL on lookout for UK digital agency - 30 Oct 2008

In an effort to further boost the profile of American football in the UK, the National Football League (NFL) has been the tender process to appoint a digital agency that can stimulate international interest of the sport. read more

NFL reviews venues outside London - 27 Oct 2008

The NFL is reviewing potential venues in the UK outside of London after successfully staging the second regular season game at Wembley Stadium this weekend. read more

Line-up named for NFL Wembley game - 23 Oct 2008

A sizeable entertainment line-up has been announced for the Bridgestone International Series NFL game between the San Diego Chargers and New Orleans Saints at Wembley Stadium. read more

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