adidas gives miCoach global push - 04 Aug 2010
adidas has launched a new global marketing campaign in support of its miCoach mobile fitness application which offers specific training plans for a range of sports. read more
NFL News Articles
Lord Mawhinney to advise NFL International - 09 Jul 2010
The National Football League (NFL) has announced the appointment of Lord Brian Mawhinney, the former chairman of the Football League, as special advisor to NFL International. read more
ESPN launches ESPN America HD in UK - 22 Jun 2010
ESPN is continuing the HD rollout of its channels across Europe after launching ESPN America HD in the UK and Ireland for the first time. read more
ESPN to show Monday Night NFL - 30 Mar 2010
ESPN will add coverage of American Football’s flagship show ‘Monday Night Football’ to its programme schedule for next season. read more
Superbowl makes US TV history - 09 Feb 2010
The Super Bowl XLIV on Sunday night was the most watched programme in US TV history. read more
Superbowl draws in record adverts - 08 Feb 2010
Advertisers spent as much as $3m for a 30- second commercial during last night’s Superbowl – including Coca-Cola teaming up with The Simpsons and a rare TV advert by Google. read more
Woods still top of Forbes Rich List - 05 Feb 2010
Despite the impact of his adultery scandal and corporate sponsors terminating their associations with him, world number one golfer Tiger Woods remains the richest athlete in the world according to the second annual ‘Fab 40’ list released by business magazine Forbes. read more
NFL scraps plans for second UK game - 25 Jan 2010
The National Football League has decided against staging a second game in the UK in 2010 citing economic factors as the reason behind its decision. read more
49ers to host Broncos in London NFL game - 18 Jan 2010
The NFL has announced that the San Francisco 49ers will host the Denver Broncos on Sunday, 31st October this year in the fourth annual regular season game to be played at London’s Wembley Stadium. read more
Under Armour and IMG unveil tie-up - 03 Nov 2009
Sportswear brand Under Armour and global marketing agency IMG Worldwide have announced an exclusive partnership highlighted by the development of a new athletic training platform designed to establish a global measurement standard for improved sports performance, health and fitness called ‘Combine360’. read more
NFL UK wants four games by 2012 - 26 Oct 2009
The UK arm of the NFL is pushing to stage four American Football games a season in London by 2012. read more
NFL considering second UK game - 13 May 2009
The NFL is to consider staging a second game in the UK every season following its success in bringing teams to play regular season matches in London. read more
Tampa and New England to contest NFL UK game - 02 Dec 2008
The NFL has announced that the third consecutive regular season game to be held at London’s Wembley Stadium will be between the Tampa Bay Buccaneers and the New England Patriots in October 2009. read more
NFL on lookout for UK digital agency - 30 Oct 2008
In an effort to further boost the profile of American football in the UK, the National Football League (NFL) has been the tender process to appoint a digital agency that can stimulate international interest of the sport. read more
NFL reviews venues outside London - 27 Oct 2008
The NFL is reviewing potential venues in the UK outside of London after successfully staging the second regular season game at Wembley Stadium this weekend. read more
Line-up named for NFL Wembley game - 23 Oct 2008
A sizeable entertainment line-up has been announced for the Bridgestone International Series NFL game between the San Diego Chargers and New Orleans Saints at Wembley Stadium. read more
BBC wins rights to NFL London game - 10 Jun 2008
The BBC has furthered its relationship with the NFL, striking an exclusive live rights deal to broadcast the regular season game staged in London in October, this year featuring the San Diego Chargers and the New Orleans Saints. read more
NFL to unveil giant player replica in London - 16 Oct 2007
The National Football League is to unveil a towering replica of Miami Dolphins star player Jason Taylor in London’s Trafalgar Square to mark the historic game between the Dolphins and New York Giants on 28th October at Wembley Stadium. read more
Chelsea strikes NFL partnership deal - 05 Oct 2007
Premiership club Chelsea and the National Football League have struck up a commercial marketing partnership in the build-up to the NFL game at Wembley Stadium on 28th October. read more
BBC wins live TV rights to Super Bowl - 13 Sep 2007
BBC Sport will broadcast live coverage of the Super Bowl over the next two years, having signed an exclusive free-to-air TV rights deal with the NFL. read more
NFL hires agencies for marketing push - 05 Sep 2007
The NFL has hired marketing agencies Abbott Mead Vickers BBDO and Not Actual Size to boost awareness of the league ahead of the staging of a regular season game at Wembley Stadium on 28th October. read more
Losses force NFL Europe closure - 02 Jul 2007
NFL Europe, the American football franchise’s European developmental league, has been shut down after 15 years due to crippling financial losses. read more
NFL hands UK account to Prism - 30 May 2007
The NFL has appointed WPP-owned sponsorship agency Prism to attract sponsors for the league’s debut regular season game in the UK at Wembley Stadium in October. read more
Sportfive picks up NFL Europe contract - 01 Feb 2007
German sports marketing agency Sportfive has won the contract from NFL Europe to market the governing body’s national sponsorships across the continent. read more
Beckham to do SuperBowl interview - 22 Jan 2007
David Beckham is reported to have agreed a deal with US TV network CBS to give an interview during the SuperBowl final next month – annually the most watched TV programme of the year in the US. read more
Wembley set to stage NFL game - 16 Jan 2007
Wembley looks odds on to host a regular season NFL game after the American football franchise awarded the staging of its first overseas game to London. read more
UK '90% sure' of landing NFL game - 01 Dec 2006
The UK is ‘90% sure’ that it will win the race to host an NFL game next year – the first time that the US league has held a fixture outside of its domestic market – with the new Wembley Stadium the likely venue. read more
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