Boris Johnson, the Mayor of London, will welcome politicians, businesses and grassroots projects to City Hall ahead of the anniversary of the 2012 Games. The gathering, led by Beyond Sport ambassadorLord Seb Coe, former Chairman of London 2012 and Chairman of the British Olympic Association, will come together to celebrate and reward sports… read more
The groundbreaking achievements of Britain’s Paralympians, not only for sporting success but for raising awareness and support of the Paralympic movement to unprecedented levels, have been recognised with the Outstanding Contribution to British Sport Award, supported by the Jaguar Academy of Sport at the BT Sport Industry Awards 2013 ceremony on… read more
British Triathlon has signed a new partnership to keep its athletes protected from nature’s rays, after announcing a deal with once-a-day sun protection brand P20. read more
Sebastian Coe, chairman of the British Olympic Association (BOA), has announced Nissan as a Tier One sponsor of British Olympic and Paralympic teams, the first major sponsorship post London 2012. read more
Zumba Fitness announced the launch of “The Great Calorie Drive” this week, with the initiative's directive “Don’t just burn calories, donate them” aiming to encourage people to help fight one of the world’s greatest health risks: hunger. read more
Six-times Paralympic gold medal winner and six-times London marathon winner David Weir has teamed up with Barclays to support a local community sports initiative in his home county of Surrey to take part in their latest ‘My Space for Sport’ campaign video. read more
It has been announced that the first sporting event to be held in the Queen Elizabeth Olympic Park and Stadium since the London 2012 Paralympic Games Closing Ceremony will be titled ‘The National Lottery Anniversary Run’. read more
The British Paralympic Association (BPA) has announced a new partnership with digital marketing agency Purple to develop digital output in the run-up to the 2014 Sochi and 2016 Rio Olympic Games. read more
The first race of the London 2012 Anniversary Games was over in little over an hour, as tickets for the first two days of this summer's athletics event sold out in just 75 minutes. read more
Sports drink brand Powerade has revealed its latest project, sending Olympic hero Jessica Ennis out undercover in Hyde Park to surprise an amateur athlete with the training session of his life. read more
Global IT services firm Atos has extended its relationship with the International Paralympic Committee (IPC) as the worldwide IT partner, until the end of 2016 – covering the Sochi 2014 Paralympic Winter Games and the Rio 2016 Paralympic Games, as well as over 20 other major para-sport events. read more
The British Olympic Association has announced the appointment of IMG's licensing division as its new official licensing partner, and will help the BOA create a range of official Team GB products. read more
A report released by Brunel University and the Coca-Cola Foundation entitled ‘Building a Participation Legacy’ has found that affordable access to sport is key to delivering a legacy of increased participation from the London 2012 Olympic and Paralympic Games. read more
Coca-Cola GB has unveiled the London 2012 Olympic bronze medallist, Anthony Ogogo, as a new legacy ambassador for its partnership with StreetGames. read more
The government has agreed to put a further £25m towards converting the Olympic Stadium to enable West Ham to become the anchor tenants of the iconic venue. read more
According to the Mayor of London’s Olympic legacy advisor, London is set to make a bid to host the 2022 Commonwealth Games. read more
England Rugby 2015 has been awarded an extension to finalise its preferred venues for the World Cup, following uncertainty of the availability of the Olympic Stadium. read more
The British Paralympic Association has announced that EDF Energy will renew its sponsorship of the organisation and ParalympicsGB, building on their relationship that began with the energy company’s London 2012 Games sponsorship. read more
Jeep has announced a new partnership with William Fox-Pitt, the UK's top three-day-event rider, who will become an official Jeep Global Ambassador. read more
Chime Communications, the marketing services group, has revealed pre-tax profits of £25.3m, up 70% thanks to a boost from the Olympics and Paralympics. read more
Leyton Orient chairman Barry Hearn, who will speak at the Nolan Partners Sport Industry Breakfast Club later this month, is set to challenge the decision to allow West Ham to seek sole tenancy rights to the Olympic Stadium, after launching proceedings for a judicial review. read more
Barclays is set to replace Lloyds as the official sponsor of Team GB, according to media reports, after rumours emerged that the company will sign a new partnership with the British Olympic Association (BOA). read more
Sebastian Coe is set to take on a wide-ranging advisor role for Nike, including acting as an international ambassador for ‘Designed To Move’, a major global initiative to tackle global inactivity. read more
Olympic heptathlon champion Jessica Ennis has been announced as a new brand ambassador for Santander, joining the likes of Rory McIlroy as an ambassador for the UK division of the financial services company, as well as British Formula One driver Jenson Button, who is associated with Santander through the company’s commercial agreement with the M… read more
Olympic triathletes Alistair and Jonathan Brownlee, who won gold and bronze medals at the London 2012 Olympic Games, have signed four-year partnership deals with English wetsuit company Huub. read more
Limited edition tours of the Queen Elizabeth Olympic Park in Stratford have gone on sale, with a chance to see the redevelopment of the centerpiece of the London 2012 Games before venturing up to the viewing platforms of the 115-metre-high ArcelorMittal Orbit. read more
The ITU World Triathlon Series has announced record television viewing figures for 2012, with an 18% increase recorded, according to analysis conducted by IFM Sports, with broadcast time also topping 1,000 hours for the first time. read more
Tennis' world number two Roger Federer has given his backing for squash to be included in the 2020 Olympic Games programme after meeting women's squash world number one Nicol David at the ABN AMRO World Tennis Tournament in Rotterdam this weekend. read more
British Olympic Association (BOA) chief executive Andy Hunt has announced he will stand down from the position at the end of February. Despite Team GB having had its most successful Olympic Games in 104 years, Hunt has called time on his four-year tenure at the BOA. read more
British Athletics has announced that the Olympic Stadium will host three days of athletics action from 26th to 28th July 2013, on the anniversary of the London 2012 Opening Ceremony, with a full day dedicated to Paralympic sport. read more
The International Olympic Committee has left wrestling out of the 2020 Olympic Games event programme following a meeting of the organisation’s executive board in which all 26 sports were reviewed. read more
Channel 4, official broadcaster of the London 2012 Paralympic Games, has won the British broadcast rights to the 2014 winter Paralympics in Sochi and the next summer Paralympic Games, Rio 2016. read more
Sport Industry Awards Limited is registered in England and Wales No.4236764.
Registered address: 23/24 Henrietta Street, Covent Garden, London, WC2E 8ND.
CONNECT WITH US
Follow @SportIndustry