Lord's gets go-ahead to host 2012 archery - 07 Sep 2010
The London 2012 Organising Committee (LOCOG) has obtained planning permission to host the Olympic Archery event at Lord’s Cricket Ground. read more
Olympics News Articles
IOC to expand betting monitors - 07 Sep 2010
The International Olympic Committee is to expand its monitoring activity of betting syndicates after admitting its concern that such activity is not isolated to cricket and that the London 2012 Olympics could be a target for match-fixing. read more
IMG wins badminton media rights brief - 06 Sep 2010
The Badminton World Federation (BWF), the governing body for badminton, has appointed IMG Media, a division of IMG Worldwide, to handle all media rights sales for BWF major events in all territories, across all five continents. read more
LOCOG TO SHOWCASE CITY IN 2012 MARATHONS - 03 Sep 2010
London 2012 organisers are hoping to showcase London’s famous landscape after submitting plans for the Olympic triathlon and marathon events. read more
Sponsorship pushing LOCOG towards budget - 01 Sep 2010
The London 2012 organising committee LOCOG has hailed the success of its sponsorship sales strategy which was responsible for the large part in the organisation raising £1.4bn of the circa £2bn operating budget for the Games by the end of its latest financial year according to the 2009/10 accounts. read more
SAINSBURY'S UNVEILS PARALYMPICS PUSH - 31 Aug 2010
Sainsbury’s has marked two years to go until the start of the London 2012 Paralympic Games by unveiling Paralympic swimming champion Ellie Simmonds as the new face of Sainsbury's Active Kids scheme. read more
EUROSTAR IN TALKS FOR 2012 BRIEF - 26 Aug 2010
Eurostar is holding talks with agencies surrounding the brief for the advertising of its sponsorship of the 2012 London Olympics. read more
17 CITIES TO BID FOR YOUTH OLYMPIC GAMES - 23 Aug 2010
The first ever Youth Olympic Games in Singapore appears to be a huge success as the IOC has revealed that up to 17 countries have expressed an interest in hosting the 2018 Summer Youth Olympic Games. read more
Funding axed for GB volleyball teams - 20 Aug 2010
British Volleyball has announced that public funding for Great Britain's women's volleyball team and men's beach volleyball team will cease from 1st October, leaving their participation in the London 2012 Olympics in doubt. read more
September deadline for Olympic Stadium bidders - 18 Aug 2010
The Olympic Park Legacy Company has laid down a deadline of the end of September to receive fully detailed bids from companies wishing to take over the Olympic Stadium after the London 2012 Games are over. read more
27,000 attend Youth Olympics opening - 16 Aug 2010
A crowd of 27,000 people attended the opening ceremony of the inaugural Youth Olympics at the Marina Bay in Singapore as the landmark event began at the weekend. read more
Wimbledon reveals 2012 tennis plans - 16 Aug 2010
The All England Club has revealed its plans for Wimbledon to host the 2012 London Olympics tennis event with the club’s strict rules on players dressing in all white set to be lifted. read more
SAPIENTNITRO TO PUSH COCA-COLA 2012 CAMPAIGN - 12 Aug 2010
Coca-Cola has appointed its roster agency SapientNitro to handle the global and UK advertising brief surrounding its sponsorship of the London 2012 Olympics. read more
BT & Sainsbury's agree paralympics deals - 10 Aug 2010
BT and Sainsbury’s have signed an agreement to become joint sponsors of Channel 4’s coverage of the London 2012 Paralympics. read more
Cadbury's launches £50m 2012 campaign - 03 Aug 2010
Cadbury’s has launched a £50 million marketing campaign surrounding its sponsorship of the London 2012 Olympics and Paralympics - starting with a television advert. read more
Coe unconcerned by 2012 euro timing - 02 Aug 2010
London Olympic chief Lord Coe says he is unconcerned by the timing of the next European Athletics Championships to the London 2012 Games. read more
Procter and Gamble signs 10-year IOC deal - 29 Jul 2010
Consumer products company Procter & Gamble has signed on as a global Olympic sponsor to secure the second multi-million-pound deal this month for the International Olympic Committee. read more
2012 sponsors mark 2-year milestone - 28 Jul 2010
The sponsors of the London 2012 Olympic Games marked the two-years to go landmark by using different marketing initiatives. read more
3,000 Olympic outdoor ad spaces available - 28 Jul 2010
Official Olympic sponsors will be able to pick from around 3,000 exclusive outdoor sites to advertise near London 2012 venues. read more
Robertson in 2012 funding pledge - 28 Jul 2010
The Sport and Olympics Minister Hugh Robertson has pledged to ensure that all British athletes will have the necessary funding to compete at the London 2012 Games in two years' time. read more
BT pushes 2012 ties with phone book - 27 Jul 2010
Some of the UK’s leading athletes are set to feature on BT’s new phone books as the telecommunications company looks to push its London 2012 sponsorship. read more
London 2012 seeks business backing - 27 Jul 2010
With two years exactly until the London 2012 Olympics, the government has launched a new initiative designed to raise £25m to support the development of athletes ahead of the Games. read more
BBC launches dedicated 2012 site - 26 Jul 2010
The BBC’s has launched a new London 2012 website to mark two years to go until the start of the London 2012 Olympic Games. read more
National Lottery launches 2012 balloon - 23 Jul 2010
The National Lottery has launched a London 2012 Olympics hot air balloon which will embark on a nationwide tour this summer. read more
Listed Events changes deferred to 2013 - 22 Jul 2010
Sports and Olympics Minister Hugh Robertson has announced that any changes to the listed events ruling governing sports that are reserved for free-to-air broadcast are to be deferred until 2013 after the digital switchover process. read more
London 2012 cuts £27.3m from budget - 20 Jul 2010
London 2012 Olympic organisers have revealed that they have met government targets by cutting £27.3m from the event budget while keeping the project on schedule. read more
IOC set to announce Dow sponsorship deal - 16 Jul 2010
US-based chemical company Dow is reportedly set to announce a multimillion-dollar sponsorship deal with the International Olympic Committee later today. read more
Panini to create official 2012 sticker album - 15 Jul 2010
Panini will create a London 2012 sticker collection after becoming an official licensee of the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG). read more
mccartney to design adidas 2012 team gb kit - 14 Jul 2010
Adidas has appointed British fashion designer Stella McCartney as creative director for its London 2012 Team GB ranges, overseeing the design of both athlete kit and fan wear for the brand. read more
McDonald's confirms 2012 volunteer deal - 12 Jul 2010
McDonald's has confirmed its involvement in the London 2012 Olympic volunteer programme, becoming the first ever sponsor of the initiative. read more
Cable car planned for London 2012 - 05 Jul 2010
A cable car crossing the river Thames, linking the O2 Arena to the ExCel Exhibition Centre, is being planned for the 2012 Olympics. read more
CBS Outdoor secures 2012 deal - 02 Jul 2010
CBS Outdoor has signed a deal to become the official outdoor advertising supplier to the London 2012 Olympics. read more
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