Triathlon England closed its final ‘Triathlon Live’ site of the year on Sunday, bringing an end to an country-wide tour, taking the sport to local communities to ‘Give it a Tri’ for themselves, as well as watching the Olympic triathlon action unfold on the Big Screens. read more
Procter & Gamble, a Worldwide Olympic Partner, has announced plans to raise $25 million to help say ‘Thank You Mum’ by helping establish and sustain youth sport programmes around the world, as part of its 10-year partnership with the International Olympic Committee (IOC). read more
Just days after becoming Team GB’s greatest ever Olympian – with an additional two gold medals in the London 2012 Velodrome - Sir Chris Hoy switched his focus to inspiring the future stars of Team GB and ParalympicsGB and school children across the UK to play more sport. read more
The Mayor of London has praised the ‘friendly army’ of Team London volunteers who are helping create the festival atmosphere by welcoming millions of visitors to the city throughout the Olympics and Paralympics. Boris Johnson is aiming to build on the volunteering momentum with the appointment of a new Senior Adviser for Team London, Volunteerin… read more
Television viewing figures for the London 2012 Olympic Games have broken all previous records, reaching a maximum potential global reach of 4.8 billion across more countries than ever – according to media reports. read more
Team GB’s performance at London 2012 continued yesterday with the team surpassing the minimum target set by UK Sport for Olympic sports of at least 48 medals, marking Great Britain’s most successful Olympic Games in over a century. read more
Sales of official hospitality packages for London 2012 have exceed all expectations according to the company responsible for the programme, generating more than £100 million in sales in the process. read more
Rio de Janeiro’s 2016 Olympic Games organisers have promised their event will see fewer empty seats than London 2012, adding that a ‘fill the stadiums’ plan will be put in place to avoid large areas of unused seating. read more
7.8m UK browsers hit the BBC Sport website on Wednesday after Bradley Wiggins and Chris Froome won medals in the men’s cycling time trial, with 10.4m global browsers – breaking the 10m mark for the first time. read more
Mayor of London Boris Johnson caught up with some of the 95,000 London school children who are experiencing the excitement of the Games for free thanks to LOCOG’s ‘Get Set’ Ticketshare scheme run in partnership, in the capital, with the Mayor. read more
Following two days of reports of empty seating in Olympic venues, new statistics have revealed that more than two million people have already watched Olympic events during the first three days of London 2012. read more
Olympic organisers have put thousands of tickets back on sale for the Games in a bid to fill the empty seats at venues across London 2012. read more
Top line figures for the London 2012 Opening Ceremony on BBC1 and BBC HD hit new records for sport on TV, with a five minute peak of 26.9m – thrashing the previous highest sporting moment, England’s Euro 2004 defeat to Portugal. read more
Samsung, Worldwide Olympic Partner in the wireless communications equipment category, has launched the latest initiative of its Everyone’s Olympic Games campaign by unveiling the Samsung London 2012 Predictor app. read more
The head of the British Olympic Association has insisted that new measures should be introduced to ensure there are no more empty seats in the stands at the London 2012 Olympic Games. read more
Lord Stevens, Chair of Monitor Quest and former Commissioner of the London Metropolitan Police, has warned the organisers of London 2012 that security at the event must not become ‘overreaching or oppressive’ in an exclusive interview with Sport Industry TV. read more
Heineken has officially opened the doors of Holland Heineken House to the public for the eleventh consecutive Olympic Games with a traditional nod to its London setting with a colorful Dutch twist. read more
Worldwide Olympic Partner Procter & Gamble has welcomed families of Olympians to the P&G Family Home in London, designed to give parents, sisters, brothers, husbands and wives from all corners of the globe a place to relax, unwind, and be together with their Olympic relatives. read more
adidas, Official Sportswear Partner of London 2012, today unveiled their biggest ever print campaign that will see them working with the Metro, cover wrapping the newspaper for 17 consecutive days during the Olympic Games. read more
Five-time Olympic Gold medallist Ian Thorpe and five-time ice skating world champion Michelle Kwan have been confirmed as speakers at the final day of the Beyond Sport Summit, on Wednesday 25th July, joining a host of other leading names from the worlds of sport, business, government and beyond – including Olympic legends&nbs… read more
The BBC has announced a deal with the International Olympics Committee to cover the next four Olympic Games, after securing the exclusive rights for TV, radio and digital coverage of Sochi 2014, Rio 2016, Pyeongchang 2018 as well as the 2020 Games. read more
EDF, the official electricity supplier of the London 2012 Olympic and Paralympic Games, has installed new real-time energy monitoring technology at sports venues across the Olympic Park as well as the Tower Bridge and the EDF Energy London Eye. read more
The value of the Olympic brand has increased by 87% from the Beijing Games’, and now stands second only to technology corporation Apple – according to a new study. read more
The British Olympic Association has appointed sports communications consultancy Pitch to assist with its media activity during the London 2012 Olympic Games, as well as undertaking a campaign to promote one of the key products designed to help fans of Team GB show their support for Our Greatest Team. read more
London 2012 is withdrawing 500,000 Olympic football tickets from sale, while 200,000 contingency tickets for other sports have been made available. read more
In the week that the Olympic Games come to London, Populous, the designers of the Olympic Stadium, will renew the discussion on the importance of sustainability and the impact of stadia on their local community, as well as share unique insights into the development of the Olympic Stadium. read more
Westfield, Official Shopping Centre of the London 2012, has revealed plans for a new multi-platform digital campaign pitting Westfield London and Westfield Stratford City consumers against each other throughout the Olympic Games. read more
All London 2012 medallists will be drug tested this year as part of the biggest anti-doping operation in the history of the Olympic Games, which will see half of all competitors tested. read more
Four-time Olympic gold medal winning sprinter and Beyond Sport ambassador Michael Johnson is back in training following the release of his motivational running app, Motiv8. read more
The BBC has launched its new London 2012 Olympics app for Android and iOS smartphones – set to provide up to 24 streams of live coverage, schedules, results and news. read more
P&G, a Worldwide Olympic Partner, has unveiled “Kids”, the second advertisement in its global P&G ‘Thank you, Mum’ campaign series. read more
UK Sport has confirmed the performance expectations for each Olympic sport at the London 2012 Olympic Games this summer. read more
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