Rugby Union News Articles

Sky Sports secures France’s Top 14 rights - 18 Apr 2014

Days after agreeing to share coverage of the new European rugby cup competition with BT Sport, Sky Sports has secured the rights to the French domestic competition, Top 14, in a new five-year deal. read more

MasterCard completes Rugby World Cup portfolio - 17 Apr 2014

MasterCard has become the sixth and final worldwide partner of the 2015 Rugby World Cup, with All Blacks star Dan Carter signed as an ambassador of the brand, who also made an appearance by the River Thames to help launch the deal.  read more

Guinness extends Premiership Rugby deal - 17 Apr 2014

Guinness has agreed a one-year extension to its partnership with Premiership Rugby, England’s top-tier rugby union competition.  read more

Owen Farrell lines up Essentially conversion - 16 Apr 2014

Essentially, part of the CSM Group, has announced that Saracens and England fly-half Owen Farrell has signed exclusively with the Athlete Commercial Division.  read more

Rugby Champions Cup gets go-ahead - 11 Apr 2014

The new European Rugby Champions Cup, a replacement for the Heineken Cup, has been given the go-ahead to start next season – featuring 20 teams, rather than 24, with six from the Aviva Premiership, six from the French Top 14 and seven from the Pro12. read more

Premiership Rugby grows commercial team - 07 Apr 2014

Premiership Rugby has confirmed Paul Sherrell, formerly commercial director at Saracens and director at RT Marketing, as the new head of partnerships at Premiership Rugby.  read more

BT secures first rugby picks, as Watson leaves - 27 Mar 2014

A compromise deal between BT Sport and Sky Sports for the coverage of the new European club rugby competitions has been reached, with BT Sport securing first choice on matches – according to the Daily Telegraph – on the same day that it was also revealed Marc Watson, a key figure behind BT’s launch into the pay-TV market, will leave the com… read more

England 2015 reveals Community ticket details - 21 Mar 2014

England Rugby 2015, Tournament Organiser for Rugby World Cup 2015, has released details on the Rugby Community Ticket programme that will see 500,000 tickets go on sale to rugby fans through the English club network and wider rugby community from May 2014. read more

Thomas Lyte looks back on LV=Cup success - 20 Mar 2014

Sunday afternoon saw Exeter Chiefs and Northampton Saints fight it out for the title of the 43rd season of the Anglo-Welsh Rugby Cup, with the Thomas Lyte team preparing the trophy for the fourth year in a row.  read more

Canterbury campaign invades Twickenham - 19 Mar 2014

Canterbury has launched its Spring/Summer 2014 sport casual campaign – 'Republic of Rugby', focusing on the passion of the rugby with the tag line 'Live The Game'. read more

Wasps’ Stinger set for Twickenham return - 14 Mar 2014

Twickenham Stadium will play host to The Stinger (previously the St George’s Day Game) – on 19th April with an expected crowd of 60,000 after a two year break.  read more

Prudential Health teams up with Saracens - 12 Mar 2014

Prudential, the health and life insurance company, has announced it will become a match-day sponsor of Saracens F.C.’s upcoming match at Wembley against Harlequins as well as their fixture against Gloucester at the Honourable Artillery Company. read more

BBH launches new Sport division - 10 Mar 2014

Bartle Bogle Hegarty (BBH) has announced the launch of BBH Sport, a new venture set to apply BBH’s 32-year history of brand building to sports companies, sporting events, sports personalities and those organisations wishing to build their brands through sport.  read more

Ronnie O’Sullivan signs with Eurosport - 07 Mar 2014

Eurosport has signed an exclusive deal with reigning World and Masters Champion Ronnie O’Sullivan to become its global ambassador for snooker, in a bid to help drive the international appeal for the sport. read more

BBH wins Rugby World Cup account - 06 Mar 2014

England Rugby 2015, tournament organisers for Rugby World Cup 2015, has appointed BBH London as its creative and strategic agency to produce the advertising for the tournament, hosted in England next year.  read more

News UK secures Premiership Rugby clips - 03 Mar 2014

Premiership Rugby has signed a deal with British publisher News UK that will see its newspapers offer post-match clips from every game to its online memberships.  read more

Premiership Rugby hoists Green Flag - 28 Feb 2014

Premiership Rugby has confirmed a new deal with Green Flag, who will become one of its official sponsors for the next two seasons, in a partnership that will see the national breakdown provider deliver local on-the-ground initiatives at all 12 Premiership Rugby clubs. read more

Alan Gilpin appointed as head of RWC - 24 Feb 2014

Alan Gilpin has been appointed as head of Rugby World Cup, the organising body of the tournament by the International Rugby Board (IRB).  read more

England Rugby launch O2 Inside Line Live - 21 Feb 2014

England Rugby in partnership with O2 has announced it will launch O2 Inside Line Live at Twickenham Stadium bringing fans all the match-day build up. read more

ER 2015 reveals Volunteer programme - 13 Feb 2014

The England 2015 Organising Committee has launched 'The Pack' – the volunteer programme for Rugby World Cup 2015. read more

O2 launches Wear the Rose campaign - 06 Feb 2014

O2 has announced its latest campaign as a partner of England Rugby, the first fully immersive 360-degree virtual reality sports experience, using the revolutionary Oculus Rift technology. read more

O2 returns with Inside Line ahead of 6 Nations - 30 Jan 2014

The RFU and O2 have returned with a fourth series of O2 Inside Line, an online behind-the-scenes insight into the England rugby camp, ahead of this Saturday’s RBS 6 Nations opener against France.  read more

Ireland Rugby signs Canterbury partnership - 29 Jan 2014

The Irish Rugby Football Union has signed a new six-year partnership with New Zealand-based clothing brand Canterbury to be the national team’s official kit supplier, replacing Puma, in a deal that will include the next two Rugby World Cups.  read more

Emirates on board for RWC 2015 - 28 Jan 2014

Dubai-based airline Emirates has renewed its partnership with the Rugby World Cup, and will continue as a worldwide partner of the next two editions, in England next year and Japan in 2019. read more

Samsung signs Leinster Rugby partnership - 11 Dec 2013

Irish rugby outfit Leinster Rugby has secured Samsung Electronics IT and Mobile Ireland as their new official technology partner. read more

Harlequins Dress2Kill with tailored deal - 06 Dec 2013

Harlequins has announced a new three-year partnership with bespoke tailors Dress2Kill, who become the club's official formalwear supplier. read more

Land Rover drives social change deal - 04 Dec 2013

Land Rover has been announced as an Official Partner of HITZ, a social change programme delivered by Premiership Rugby and its associated clubs. read more

RWC 2015 reveals Official Travel Agent - 03 Dec 2013

England Rugby Travel, the official travel company of the Rugby Football Union, has been appointed as an Official Travel Agent of Rugby World Cup 2015 for Great Britain.   read more

French clubs make Heineken Cup U-Turn - 29 Nov 2013

England’s Aviva Premiership rugby clubs could yet play in next season's Heineken Cup, despite previously threatening to set up a rival tournament, after France’s Top 14 clubs voted to stay involved in the existing European competition.  read more

England 2015 reveals RWC ticket structure - 28 Nov 2013

Organisers of the next Rugby World Cup, to be hosted in England in 2015, have revealed details of ticket prices and schedules for the 48 match tournament - with 2.3 million tickets to go on sale next year. read more

Greene King extends Harlequins Sponsorship - 26 Nov 2013

Harlequins and Greene King have announced that the brewer has extended its sponsorship agreement with the club until the end of the 2016-17 season. read more

Sportsbeat win British Lions & BOA briefs - 25 Nov 2013

Creative multimedia agency Sportsbeat have been appointed by the British Olympic Association and the British & Irish Lions to develop content for their respective audiences, while James Parsons has been appointed new managing director of the agency. read more

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