Rugby Union News Articles

WRU confirms team reduction - 03 May 2011

The Welsh Rugby Union has confirmed it will decrease the size of the Principality Premiership for the 2012/13 season. read more

Magners to end Celtic League sponsorship - 19 Apr 2011

Cider brand Magners has announced that it will end its six-year backing of rugby union’s Celtic League at the end of this season. read more

Blackberry joins Rugby World Cup sponsors - 18 Apr 2011

BlackBerry has been unveiled as the official handheld mobile device of Rugby World Cup 2011 in New Zealand after Rugby World Cup Limited (RWCL) agreed a sponsorship deal with the brand’s parent company Research In Motion. read more

RWC 2011 unveils 3D broadcast partner - 14 Apr 2011

The Rugby World Cup will be broadcast in 3D technology for the first time after Rugby World Cup Limited (RWCL) appointed 3DLive as official 3D broadcaster of RWC 2011 in New Zealand. read more

Wasps slay dragons with 188Bet - 13 Apr 2011

A group of players from London Wasps have followed in the footsteps of England’s great patron saint by slaying a huge fire-breathing dragon, found lurking behind the North Stand at Twickenham Stadium, in an innovative St George’s Day themed video game, the brainchild of 188Bet, an official partner of London Wasps.

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PUMA partners with RugbyRocks event - 07 Apr 2011

Global sports and lifestyle brand PUMA has become the presenting partner of sports and music festival RugbyRocks, taking place in Richmond between 4th-5th June 2011. read more

Brooks moves to global Nike role - 06 Apr 2011

Nike’s European PR and communications team has undergone a shake-up with Charlie Brooks, communications director for Nike Western Europe, moving to the sports brand’s US headquarters to take up a global role. read more

Emerging markets drive global rugby - 05 Apr 2011

Global participation in rugby has risen by 19% since the 2007 Rugby World Cup, thanks largely because of strong growth from emerging markets – according to research commissioned by MasterCard Worldwide. read more

Twickenham to host 2012 Heineken Cup Final - 01 Apr 2011

Twickenham has been announced as the venue for the 2012 Heineken Cup final, domestic European rugby’s showpiece event. read more

RFU announces further addition - 30 Mar 2011

The Rugby Football Union (RFU) has announced Will Chignell as its new head of media, following the recent announcements of a new chief operating officer and two other significant rugby leadership roles. read more

Microsoft appointed RWC 2011 partner - 29 Mar 2011

Rugby World Cup Limited (RWCL) has announced the appointment of Microsoft New Zealand as an official sponsor of the New Zealand Rugby World Cup 2011 – which runs from 9th September to 23rd October. read more

RFU announces new head of Affairs - 29 Mar 2011

The Rugby Football Union (RFU) has confirmed Ben Calveley as its new head of International and Public Affairs, and will join the RFU on 13th June from UK Sport, working as head of Corporate and International Relations. read more

Optimum Nutrition and Bath Uni sign deal - 29 Mar 2011

Sports nutrition brand Optimum Nutrition (ON) has become the Official Nutrition Partner to Team Bath, with a special emphasis on rugby and swimming. read more

Cancer Charity named Sevens partner - 24 Mar 2011

The Prostate Cancer Charity has become the first official charity partner of the Emirates Airline London Sevens competition. read more

England ‘Grand Slam’ video leaked - 23 Mar 2011

The Rugby Football Union (RFU) is on damage limitation after a pre-recorded video celebrating England’s triumphant Grand Slam win was leaked – following the side’s crushing defeat to Ireland. read more

Six Nations delivers record figures - 22 Mar 2011

Following the weekend’s climax to the rugby action, BBC Sport has revealed the Six Nations 2011 Championship has delivered record audience viewing figures – with an average of 4.6m viewers watching live coverage during the tournament. read more

London Irish announces new deal - 17 Mar 2011

London Irish Rugby Club and Australian-based technical sports apparel provider, ISC, have today announced a record four-year partnership – which will provide the Reading-based club with playing and training kit, and a range of leisurewear for the club’s senior and academy teams. read more

RWC forced out of Christchurch - 16 Mar 2011

The Rugby World Cup 2011 tournament partners have unanimously decided that the New Zealand city of Christchurch will be unable to host the seven World Cup matches scheduled to be played at the Lancaster Park Stadium. read more

Fairplay to help excluded youngsters - 02 Mar 2011

Fairplay, a rugby programme for young people excluded from mainstream education, has revealed results from a recent research project - suggesting that a vast majority of parents believe that playing a competitive sport such as rugby, would greatly improve their teenager’s behavior and even their academic performance. read more

New Zealand will host all RWC matches - 23 Feb 2011

Following the tragic events in Christchurch this week, the Rugby World Cup organising committee has assured the country that no matches will be moved from the New Zealand shores. read more

Aviva unveils online club rugby show - 14 Feb 2011

Domestic rugby's first ever online rugby show 'Aviva Behind the Badge', has launched after a collaboration between Premiership Rugby and title sponsor, Aviva. read more

London Irish unveils ad hoc marketing stunt - 11 Feb 2011

Aviva Premiership rugby club London Irish has launched an ad hoc marketing stunt after a life-size cut-out cardboard figure of scrum-half Paul Hodgson was stolen from a pub in Reading. read more

Canterbury announces new brand ambassador - 08 Feb 2011

Rugby sportswear supplier Canterbury of New Zealand has announced Will Greenwood as their new brand ambassador. read more

Guinness names new marketing director - 07 Feb 2011

Oliver Loomes, the marketing and innovation director for Diageo Ireland, has been promoted to the role of global brand director for Guinness. read more

GREENE KING IPA EXTENDS RFU DEAL - 04 Feb 2011

Greene King IPA has announced that its sponsorship of the RFU, together with its ‘official beer of England Rugby’ title, has been extended until the end of the 2011/12 season, which will take the partnership into its sixth year. read more

HIGHLAND SPRING SEALS SCOTTISH RUGBY TIE-UP - 04 Feb 2011

Highland Spring has sealed a new partnership with Scottish Rugby that sees the company become the official bottled water partner to the national team as well as Glasgow Warriors and Edinburgh Rugby. read more

London Irish strikes Lebara Mobile deal - 02 Feb 2011

Aviva Premiership rugby club London Irish has unveiled Lebara Mobile as a new kit sponsor for the 2010/11 season. read more

GUINNESS EXTENDS RUGBY TIES WITH 6 NATIONS DEAL - 20 Jan 2011

Diageo brand Guinness has strengthened its relationship with rugby by announcing a deal to become the official beer partner of the RBS 6 Nations. read more

EMC EXTENDS LONDON WASPS DEAL TO 2012 - 19 Jan 2011

EMC Computer Systems has extended its sponsorship deal with Aviva Premiership team London Wasps to 2012. read more

BOLLINGER CHAMPAGNE EXTENDS RFU DEAL - 17 Jan 2011

Bollinger Champagne has renewed its commercial deal with the Rugby Football Union (RFU) and England Rugby.

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Wilkinson, O'Driscoll front Gillette ad - 13 Jan 2011

Gillette has launched a new multi-media UK advertising campaign featuring rugby stars Jonny Wilkinson and Brian O’Driscoll to promote the brand’s Fusion ProGlide product range. read more

STEELE REVEALS RFU STRUCTURE OVERHAUL - 07 Jan 2011

John Steele, chief executive of the Rugby Football Union, has announced a major overhaul of the organisation's structure. read more

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