Sponsorship News Articles

Everton stopper signs Marriott endorsement - 21 Aug 2014

Following standout performances at the Fifa World Cup this summer, Everton FC and USA goalkeeper Tim Howard has agreed a personal endorsement deal with hotel chain Marriott International. read more

Aston Villa confirms William Hill deal - 20 Aug 2014

Aston Villa has announced its second new partnership in a week after agreeing a deal with British bookmaker William Hill Online, who become the club’s new official UK and Ireland betting partner. read more

Cycle team appoints agency to Generate sponsors - 19 Aug 2014

Madison, the UK cycle part and accessory distributor, has appointed sport and entertainment agency Generate to help secure new sponsors and commercial partners for its new professional cycling team, Madison Genesis. read more

Everton dives into Coral partnership - 19 Aug 2014

Everton Football Club have signed a two-year sponsorship and licensing deal that will see Coral become the club's new official European betting partner. read more

Aston Villa secures Spanish signing - 19 Aug 2014

Aston Villa have announced a new partnership with the Spanish region of Andalucía, who become the club’s official tourist destination partner for this season. read more

Irn-Bru joins Scottish Rugby team - 18 Aug 2014

Scottish Rugby has announced AG Barr, the company famous for Irn-Bru, as the governing body’s official soft drink partner – who will also provide the team and supporters with spring water brand Strathmore and Barr Cola. read more

Saints navigate new partnership - 18 Aug 2014

Southampton FC have agreed a partnership with Garmin, which will see the brand become the club’s official navigation partner and official fitness device partner. read more

London Irish signs third successive deal - 18 Aug 2014

English rugby union outfit London Irish has agreed a third deal in the space of one week after announcing its latest partnership with drinks brand iPro. read more

Premiership Rugby finds time for sponsor - 15 Aug 2014

Premiership Rugby has agreed a new two-year partnership deal with Citizen that will see the watch brand raise awareness of its new global brand statement: 'Better Starts Now’, as well as develop educational and charity initiatives with the rugby organisation. read more

Man City signs QNET & T.M.Lewin contracts - 14 Aug 2014

Barclays Premier League champions, Manchester City, have agreed deals with QNET and T.M.Lewin to become their official direct selling and formal wear partners respectively, days before the start of the new 2014/15 season. read more

Indesit joins Gunners ahead of kick off - 14 Aug 2014

Arsenal FC have extended their existing partnership with Indesit after agreeing a three-year renewal with the home appliance brand. read more

666Bet secures Foxes deal ahead of kick-off - 12 Aug 2014

Leicester City Football Club has announced a new platinum partnership with 666Bet that will see the online betting company become the Foxes’ Official Betting Partner and exclusive European Betting Partner for the 2014/15 season. read more

Europcar UK scores Arsenal partnership - 12 Aug 2014

Car and van rental company, Europcar, has announced a three-year partnership with newly crowned Community Shield champions, Arsenal FC. read more

Arsenal & City sign South African beer - 08 Aug 2014

Hansa Pilsener beer has agreed new partnerships with Manchester City and Arsenal FC to become the official beer partner of the Premier League sides in South Africa, who will face each other in the curtain raiser of the 2014/15 season, the Community Shield, at Wembley Stadium this weekend. read more

PHD woman takes on Mudderella - 08 Aug 2014

Sports nutrition brand, PhD woman, has announced a partnership with Mudderella, set to host their inaugural event on 30th August at Boughton House Estate in Northamptonshire. read more

EA Sport extends Premier League deal - 07 Aug 2014

The Premier League has extended its partnership with video game developer EA Sports through to the end of the 2018/19 season, which will now incorporate the sponsorship of the League’s goal-line technology system. read more

Liverpool signs local deal with InstaForex - 04 Aug 2014

Liverpool FC have agreed a two-year regional sponsorship deal with InstaForex that will see the online currency broker become a partner of the 18-time English champions in Asia and the Commonwealth of Independent States. read more

PhD joins Kell Brook for title fight - 01 Aug 2014

PhD Nutrition has announced it will be supporting undefeated welterweight Champion Kell Brook as he heads Stateside for his IBF Welterweight title fight with Shawn Porter. read more

Football Conference secures title sponsor - 31 Jul 2014

Van leasing company Vanarama has been announced as the new title sponsor of the Football Conference, replacing online payment provider Skrill. read more

BT Sport & Arsenal extend partnership - 29 Jul 2014

Arsenal FC and BT Sport have extended their partnership, which will see the UK TV channel continue to serve as an official club partner.   read more

New deal 'TaylorMade' for England Golf - 25 Jul 2014

England Golf has signed a partnership with TaylorMade that will see the adidas-owned golf brand support the country’s national golf squads for the next four years. read more

Etixx takes on Quick Step sponsorship - 23 Jul 2014

After revealing that he is on the road to recovery earlier this week, Mark Cavendish’s pro cycling outfit - currently known as Omega Pharma Quick-Step – has also gone through some changes, after confirming that it will be renamed as Etixx-Quick-Step from next season.  read more

Gatorade backs Glasgow 2014 Games - 21 Jul 2014

Glasgow 2014 has announced Gatorade as the Official Sports Drink for the Commonwealth Games, providing drinks stations for the 4,500 athletes expected to compete throughout the competition. read more

Premier League clubs gamble on new deals - 18 Jul 2014

Hull City, Liverpool and West Brom have all confirmed new partnerships with betting companies ahead of the new Barclays Premier League season, with the Tigers securing their largest deal in the club’s 110-year history. read more

City Football agrees Nissan partnership - 17 Jul 2014

Nissan Motor Co. and City Football Group have unveiled a new global partnership that will see the Japanese car manufacturer become the Official Automotive Partner of City Football Group, including Manchester City and New York FC. read more

Man Utd signs global Nissin partnership - 16 Jul 2014

On the back of a record-breaking, ten-year kit deal with adidas, Manchester United FC has announced a multi-season sponsorship agreement with international food brand Nissin to become a global partner of the club. read more

Friends Life unveils Tour of Britain sponsorship - 16 Jul 2014

Pensions and retirement company Friends Life has announced that it will become the first title sponsor the Tour of Britain and The Women's Tour cycling races, after backing the inaugural edition of the women's event earlier this year. read more

Guinness takes on Pro12 title sponsorship - 11 Jul 2014

Guinness has replaced RaboDirect as the new title sponsor of rugby union’s Pro12 competition, to be renamed the Guinness Pro12. read more

Slater & Gordon signs Alastair Cook - 10 Jul 2014

Slater & Gordon has signed a sponsorship deal with England cricket captain Alastair Cook, currently leading the national side in their test series against India, with the personal law firm’s branding to be displayed on the back of his cricket bats during all his England and Essex matches. read more

PhD Nutrition signs Olympic gold medallist - 07 Jul 2014

Olympic gold medallist Greg Rutherford has signed as the latest addition to PhD Nutrition’s growing team of athletes, after confirming a new deal with the sports nutrition and supplement brands as he finalises his preparation for the 2014 Commonwealth Games in Glasgow before looking ahead to the 2016 Olympics in Rio. read more

Crystal Palace sign new shirt sponsor - 07 Jul 2014

Crystal Palace have secured a new shirt sponsor for the next two seasons, signing an agreement with Optimal Payments, a global online payments provider. read more

Speedo dives in with Glasgow 2014 deal - 04 Jul 2014

Glasgow 2014 has unveiled Speedo as the latest addition to the Glasgow 2014 Commonwealth Games Sponsor Family, becoming the Official Swimwear Provider for the Games for the supply of swimwear and equipment, including goggles, caps and training aids. read more

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