Sponsorship News Articles

New deal 'TaylorMade' for England Golf - 25 Jul 2014

England Golf has signed a partnership with TaylorMade that will see the adidas-owned golf brand support the country’s national golf squads for the next four years. read more

Etixx takes on Quick Step sponsorship - 23 Jul 2014

After revealing that he is on the road to recovery earlier this week, Mark Cavendish’s pro cycling outfit - currently known as Omega Pharma Quick-Step – has also gone through some changes, after confirming that it will be renamed as Etixx-Quick-Step from next season.  read more

Gatorade backs Glasgow 2014 Games - 21 Jul 2014

Glasgow 2014 has announced Gatorade as the Official Sports Drink for the Commonwealth Games, providing drinks stations for the 4,500 athletes expected to compete throughout the competition. read more

Premier League clubs gamble on new deals - 18 Jul 2014

Hull City, Liverpool and West Brom have all confirmed new partnerships with betting companies ahead of the new Barclays Premier League season, with the Tigers securing their largest deal in the club’s 110-year history. read more

City Football agrees Nissan partnership - 17 Jul 2014

Nissan Motor Co. and City Football Group have unveiled a new global partnership that will see the Japanese car manufacturer become the Official Automotive Partner of City Football Group, including Manchester City and New York FC. read more

Man Utd signs global Nissin partnership - 16 Jul 2014

On the back of a record-breaking, ten-year kit deal with adidas, Manchester United FC has announced a multi-season sponsorship agreement with international food brand Nissin to become a global partner of the club. read more

Friends Life unveils Tour of Britain sponsorship - 16 Jul 2014

Pensions and retirement company Friends Life has announced that it will become the first title sponsor the Tour of Britain and The Women's Tour cycling races, after backing the inaugural edition of the women's event earlier this year. read more

Guinness takes on Pro12 title sponsorship - 11 Jul 2014

Guinness has replaced RaboDirect as the new title sponsor of rugby union’s Pro12 competition, to be renamed the Guinness Pro12. read more

Slater & Gordon signs Alastair Cook - 10 Jul 2014

Slater & Gordon has signed a sponsorship deal with England cricket captain Alastair Cook, currently leading the national side in their test series against India, with the personal law firm’s branding to be displayed on the back of his cricket bats during all his England and Essex matches. read more

PhD Nutrition signs Olympic gold medallist - 07 Jul 2014

Olympic gold medallist Greg Rutherford has signed as the latest addition to PhD Nutrition’s growing team of athletes, after confirming a new deal with the sports nutrition and supplement brands as he finalises his preparation for the 2014 Commonwealth Games in Glasgow before looking ahead to the 2016 Olympics in Rio. read more

Crystal Palace sign new shirt sponsor - 07 Jul 2014

Crystal Palace have secured a new shirt sponsor for the next two seasons, signing an agreement with Optimal Payments, a global online payments provider. read more

Speedo dives in with Glasgow 2014 deal - 04 Jul 2014

Glasgow 2014 has unveiled Speedo as the latest addition to the Glasgow 2014 Commonwealth Games Sponsor Family, becoming the Official Swimwear Provider for the Games for the supply of swimwear and equipment, including goggles, caps and training aids. read more

ECB checks in first official airline partner - 03 Jul 2014

ECB has announced a three year-deal with Etihad Airways which will see the carrier become England cricket’s first ever official airline. The agreement means all England national squads across men’s, women’s, age-group and disability cricket will fly with the national airline of the United Arab Emirates. read more

adidas extends Sunderland kit deal - 30 Jun 2014

Adidas has signed a six-year extension to its supply deal with Barclays Premier League side, Sunderland, which will see the FIFA World Cup Official Match Ball supplier continue to provide all technical and performance kit and training wear until 2020. read more

British Athletics agrees P&G partnership - 30 Jun 2014

Proctor & Gamble has confirmed a new deal to become an official ‘advertising partner’ of British Athletics, with the consumer goods brand set to drive awareness of a number of its major brands, including Pampers, Gillette and Duracell, during athletics broadcasts on UK terrestrial TV.  read more

Sponsors bite back in Suarez backlash - 27 Jun 2014

Following his four-month football ban from FIFA, Uruguay striker Luis Suarez has lost a personal sponsor after his punishment, which also includes a nine-game ban from the national team and a fine, for biting Italy defender Giorgio Chiellini. read more

Tottenham Hotspur sign exclusive Sportfive deal - 25 Jun 2014

Tottenham Hotspur have signed an exclusive advertising partnership with international sports marketing agency Sportfive.  read more

Toshiba Medical Systems back Glasgow 2014 - 23 Jun 2014

Toshiba Medical Systems has been unveiled as the latest addition to the Sponsor Family for the Glasgow 2014 Commonwealth Games. read more

Marathonbet backs West Ham FC - 20 Jun 2014

West Ham United have announced a new sponsorship with Marathonbet, who becomes the east London club’s new betting partner. read more

Markel Sponsors England Cricketer Robson - 20 Jun 2014

Markel International, the specialist insurer, has signed a sponsorship deal with batsman Sam Robson, who recently began his England career in the Sri Lankan Test at Lord’s. read more

Nadal secures Telefónica partnership - 19 Jun 2014

Spanish telecommunications and broadband provider, Telefónica, has signed countryman and world number one tennis player Rafael Nadal as its new global ambassador. read more

Man City, Liverpool & Arsenal sign with Vitality - 18 Jun 2014

Barclays Premier League Champions Manchester City and their Super League counterparts, Manchester City Women’s Football Club, have announced a joint club partnership with PruHealth, PruProtect and their parent company, Discovery.  read more

Andy Murray signs Standard Life deal - 18 Jun 2014

The Standard Life Group has signed an exclusive three-year partnership with Wimbledon champion Andy Murray, which will see the British number one wear the brand logo on his playing arm for all tournaments. read more

adidas announces partnership with Quins - 12 Jun 2014

adidas has announced a new partnership with Premiership Rugby team, Harlequins. The brand will provide a new Home, Away & Training kit for the 2014-15 squad which includes a large contingent of England internationals. read more

BOA announces Fitness First as partner - 11 Jun 2014

Fitness First has announced a partnership with the British Olympic Association (BOA) as Team GB’s first Official Fitness Partner. read more

Quins announce DHL as new lead partner - 10 Jun 2014

Harlequins rugby club has announced a new five-year deal with DHL which will see the brand become the Aviva Premiership club’s lead partner.  read more

McCain becomes Tour de France Supplier - 09 Jun 2014

McCain Foods have announced a sponsorship agreement with the Tour de France 2014 which will see them become an official supplier of the event which will begin in the UK this summer. read more

Bupa extends UK Sport partnership - 06 Jun 2014

UK Sport has renewed its partnership with Bupa, who will remain as the official health insurance partner of the nation’s high-performance sports agency. read more

Puma teams up with Nova International - 05 Jun 2014

Puma has announced a new partnership with Nova International that will see the global sports brand become the official sportswear and merchandise supplier for Nova’s Great Run Series. read more

Jenson Button Trust Tri confirms new deals - 04 Jun 2014

The Jenson Button Trust Triathlon has announced a second wave of brand partners for the 2014 Triathlon, with MaxiNutrition, SNO Glacier Water and Compex joining existing brands Santander, Mobil1, Huub, CELIA Lager, Triathlonguard, Rookie XS and Rudy Project for the event on Saturday 12th July at the Luton Hoo Hotel in Bedfordshire.  read more

Glasgow 2014 toasts whisky partnership - 27 May 2014

The Organising Committee for the Glasgow 2014 Commonwealth Games has revealed that The Famous Grouse will become its Official Whisky, with the brand’s parent firm, Edrington – which is headquartered in the city - join the Glasgow 2014 sponsor family. read more

Puma reveals expanded Arsenal partnership - 23 May 2014

Newly crowned FA Cup winners Arsenal FC have revealed that Puma, their new kit manufacturer, has acquired a set of additional licensing rights, that will see the sportswear brand ‘develop, distribute and market’ club-branded merchandise around the world, through its affiliated companies such as Cobra Puma Golf and Brandon. read more

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