FEDEX AGREES ATP WORLD TOUR DEAL - 09 Sep 2010
FedEx has signed a three-year agreement with the ATP to become a new global platinum sponsor and the official carrier of the World Tour. read more
Sponsorship News Articles
Heidrick & Struggles partners Beyond Sport - 09 Sep 2010
Building on the recent launch of its new Global Sport Leadership Advisory Group, Heidrick & Struggles International, Inc. has formed an innovative partnership with global sport and development initiative Beyond Sport. read more
F1 sponsors want first-ever marketing chief - 07 Sep 2010
According to reports, the first act of the new F100 Alliance, the representative body set up by F1 sponsors, will be to call for the sport to appoint its first marketing chief. read more
DHL signs up as RWC 2011 partner - 06 Sep 2010
Express and logistics firm DHL has signed a deal to become the fourth partner to Rugby World Cup 2011 (RWC 2011). read more
SHARP RE-ENTERS FOOTBALL WITH UEFA DEAL - 03 Sep 2010
Electronics manufacturer Sharp has signed a deal to become an official partner of UEFA until the end of 2013, covering the European Championships in 2012 in Poland and Ukraine. read more
F1 SPONSORS TO FORM ALLIANCE - 03 Sep 2010
The largest corporate sponsors of Formula 1 have come together to launch a new organisation that will help them lobby for greater representation in the control of the sport. read more
Sponsorship pushing LOCOG towards budget - 01 Sep 2010
The London 2012 organising committee LOCOG has hailed the success of its sponsorship sales strategy which was responsible for the large part in the organisation raising £1.4bn of the circa £2bn operating budget for the Games by the end of its latest financial year according to the 2009/10 accounts. read more
UMBRO EXTENDS FA DEAL TO 2018 - 01 Sep 2010
Umbro has extended its partnership with the Football Association until 2018 ahead of the start of the team’s 2012 European Championship qualifying campaign. read more
O2 SIGNS UP for NBA LONDON Games - 01 Sep 2010
Mobile network O2 has become the first promotional partner of the National Basketball Association’s ‘NBA Games – London 2011’, the first-ever NBA regular season games to take place in Europe. read more
RBS ends Open golf sponsorship - 31 Aug 2010
The Royal Bank of Scotland has confirmed that it has ended its sponsorship of The Open Championship after nine years. read more
Bolt renews lucrative Puma sponsorship deal - 25 Aug 2010
Puma has renewed its partnership with Olympic gold medalist and world record holder Usain Bolt, handing the sprinter the largest ever deal given to a track and field athlete. read more
UBS agrees global F1 deal - 24 Aug 2010
Swiss bank UBS has provided F1 with fresh financial investment after agreeing a global sponsorship deal, with the announcement due to be launched at next month's Singapore Grand Prix. read more
Coca-Cola to train swimming coaches - 24 Aug 2010
Coca-Cola Great Britain is supporting the training of over 120 new swimming teachers and coaches as part of its commitment to get people active in the build-up to the London 2012 Olympics. read more
Heineken renews Sunderland sponsorship - 20 Aug 2010
Heineken UK has extended its sponsorship deal with Premier League club Sunderland for a further year including the naming rights for the Stadium of Light’s North Stand given to its Strongbow cider brand. read more
Barclays renews Beyond Sport deal - 19 Aug 2010
Following the success of the collaboration in its first year, Beyond Sport has announced that Barclays Spaces for Sports has extended its partnership with the sport and development initiative into a second year. read more
Beckham to front EA Sports fitness range - 19 Aug 2010
EA Sports has signed global football icon David Beckham as a brand ambassador for its new EA Sports Active 2 range, an innovative line of interactive fitness products that feature personalized, customizable workouts. read more
GLL to sponsor Aviva London Grand Prix - 18 Aug 2010
Sport and leisure operator GLL has announced a new three-year sponsorship deal with UKA to support the Aviva London Grand Prix, held at Crystal Palace. read more
Thomas Lyte joins England 2018 bid - 18 Aug 2010
Silversmith and leather craftsman Thomas Lyte has signed a deal with the England 2018 World Cup Bid to become an official supporter as the bid company continues to attract commercial investment. read more
Investec signs up as Spurs' Cup sponsor - 17 Aug 2010
Tottenham Hotspur has completed the second half of its innovative shirt sponsorship strategy after agreeing a lucrative new deal with specialist bank and asset manager Investec for all domestic and European Cup competitions. read more
Lucozade Sport signs two more PL deals - 17 Aug 2010
Lucozade Sport has strengthened its presence in elite football by agreeing two new partnerships with Premier League clubs Arsenal and Liverpool. read more
CARLING TO SPONSOR NEW NATIONS TOURNAMENT - 13 Aug 2010
Beer brand Carling has announced that it will be the title sponsor of the inaugural Carling Nations Cup that will see the Republic of Ireland take on Northern Ireland, Scotland and Wales at the new Aviva Stadium early next year. read more
JAGUAR SIGNS UP TO ENGLAND 2018 BID - 12 Aug 2010
Jaguar Land Rover has signed up to England’s 2018 FIFA World Cup bid as one of a raft of new commercial partners, showcasing the bid's growing commercial strength. read more
Lucozade Sport signs Chelsea deal - 11 Aug 2010
Lucozade Sport has signed up as Chelsea Football Club’s official sports nutrition partner ahead of the new season. read more
BT & Sainsbury's agree paralympics deals - 10 Aug 2010
BT and Sainsbury’s have signed an agreement to become joint sponsors of Channel 4’s coverage of the London 2012 Paralympics. read more
FA pushes website as it continues search - 10 Aug 2010
England’s dismal World Cup campaign continues to have an effect on the FA's search for a premium sponsor as the team trained with a kit promoting the FA’s website. read more
Head & Shoulders agrees Soccer AM deal - 09 Aug 2010
Head & Shoulders has agreed a deal to sponsor the new season of the Sky Sport’s morning football show Soccer AM – replacing milkshake brand Frijj. read more
Tune Group partners with football officials - 06 Aug 2010
Lifestyle and entertainment brand Tune Group has signed a seven-figure deal to become the new principal partner for professional football match officials. read more
Singha Beer strikes Chelsea deal - 06 Aug 2010
Singha Beer has signed a deal with Chelsea Football Club to become the club’s official beer sponsor. read more
Thomas Cook agrees WRU partnership - 06 Aug 2010
Thomas Cook Sport has bolstered its sporting portfolio after agreeing a deal with he Welsh Rugby Union to become its official travel partner in a three-year deal. read more
IHG joins British Swimming sponsors - 05 Aug 2010
British Swimming has added to its burgeoning sponsorship portfolio after signing a deal with InterContinental Hotels Group (IHG) which will become the governing body’s official hotel provider. read more
BSkyB strikes PL radio coverage deals - 04 Aug 2010
BSkyB has further increased the advertising of its sports channels after striking deals with TalkSport and Absolute Radio to sponsor both radio stations' Premier League football coverage next season. read more
BT retains Fast Track for new campaign - 04 Aug 2010
BT has retained sports marketing agency Fast Track under an extended brief for the next phase of its activity leading up to the London 2012 Olympics as it looks to roll out a substantial sponsorship and PR campaign to highlight the company’s long-term investment in sport. read more
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