Global logistics firm DHL has agreed a last-minute deal to become the naming rights partner of the upcoming British & Irish Lions Tour in Australia, with the DHL Australia 2013 Lions Tour kicking off on Wednesday 5th June when the tourists take on the Western Force at Patersons Stadium in Perth. read more
.jpg "Skoda signs Gold medallist Clancy")
London 2012 Olympic gold medallist Ed Clancy has signed a two-year deal to become a brand ambassador for the UK arm of Czech carmaker Skoda. read more
Fulham FC has announced a new long-term kit supply deal with adidas, who return to the London club for a third spell, after previously working together between 1977-81 and 1997-2003. read more
Vauxhall Motors has extended its partnership with the England football team for a further four years to 2018. The new deal with the FA includes support for all 24 of England’s teams, until the FIFA World Cup Finals in Russia. read more
As England prepares to begin its long-awaited summer of cricket on Thursday, the extensive range of commercial partners of the England & Wales Cricket Board have begun rolling out their range of products and promotions. read more
The Lotus Formula One team has announced Richard Mille as its new official timing partner, replacing fellow watch company TW Steel who switched to the Force India team over the winter. read more
Liberty Mutual Insurance Europe has announced a new partnership with England's nine Test Match cricket grounds for the 2013 season that will see the brand become the Official Insurance Partner of the Test Match Grounds for the year, covering all domestic fixtures and international matches against Australia and New Zealand including the Investec … read more
Waitrose has signed a three-year deal with the England & Wales Cricket Board to become the new Team Sponsor of England Cricket from next year. read more
West Ham United has announced a new commercial partnership with adidas, which will see the sportswear giant produce the Hammers’ kit from next season. read more
Carlsberg has extended its global sponsorship deal with UEFA to continue as the official beer sponsor of the governing body’s national team competitions, including the 2016 European Championship in France. read more
The Williams F1 Team has announced an agreement with Kazakhstani investment business TAK Group that will see the Kazakhstani capital, Astana, promoted as part of the arrangement with the team. read more
Run to the Beat powered by Nike+, London’s only music half marathon, has announced a new two-year partnership with Vita Coco Coconut Water – coming on board as the Official Hydration Partner. read more
Land Rover has announced a new three-year sponsorship to become the main partner of the Extreme Sailing Series, beginning its deal at the third event of the 2013 series in China this week. read more
British Triathlon has signed a new partnership to keep its athletes protected from nature’s rays, after announcing a deal with once-a-day sun protection brand P20. read more
Sebastian Coe, chairman of the British Olympic Association (BOA), has announced Nissan as a Tier One sponsor of British Olympic and Paralympic teams, the first major sponsorship post London 2012. read more
Commonwealth Games England has announced Kukri Sports as its new official kit supplier, which will see the Preston-based brand supply competition kit and official sportswear to every member of the England team at next year’s Commonwealth Games in Glasgow, as well as a range of replica team products for England fans. read more
The International Rugby Board has announced that Specsavers opticians will sponsor the match officials for this summer’s British and Irish Lions tour to Hong Kong and Australia. read more
StubHub, America’s largest secondary ticketing marketplace, has unveiled a new UK sporting partnership with the Lawn Tennis Association (LTA) to become the official ticket marketplace for three UK grass court tennis events: The Aegon Championships at The Queens Club, The Aegon Classic, Birmingham and The Aegon International, Eastbourne. read more
Sports nutrition brand, Maximuscle, has announced its continued support of the British & Irish Lions for the upcoming Australia Tour as the official Sports Nutrition Supplier, providing the touring party with all the nutritional products required. read more
Manchester United, who secured their 20th Barclays Premier League title with a win over Aston Villa on Monday, have struck their first financial services agreement in Vietnam, after confirming a new sponsorship deal with Hanoi-headquartered bank BIDV. read more
The London Marathon has announced that title sponsor Virgin Money has extended its partnership with the annual event for a further five years, and also revealed a new race logo and title for 2014. read more
Four-time Grand Slam winner Maria Sharapova has signed a new partnership with Porsche, in a three-year deal that will see the 26-year old Russian tennis star feature in a global campaign for the German sports car manufacturer. read more
Jack Wolfskin is set to increase its sponsorship in the Barclays Premier League from next season, starting with the extension of its current contract with Liverpool FC by three years - with two-year contracts to be signed with six other top flight clubs. read more
GlaxoSmithKline (GSK) has agreed a partnership deal with the Brownlee brothers that will see the triathletes use both Lucozade and Maxifuel. read more
Following the Grand National last week, Aintree Racecourse and The Jockey Club have stepped up their pursuit for a new title sponsor by appointing sponsorship specialists Phar Partnerships to lead the search. read more
Britain's latest Formula One prospect, Max Chilton, has signed a new endorsement deal with luxury lifestyle clothing brand Belstaff, ahead of this weekend’s Bahrain Grand Prix. read more
British Athletics has announced that The National Lottery will act as Event Partner for the newly named Sainsbury’s Anniversary Games in July, to celebrate and showcase their support of British athletes at London 2012 on the anniversary of the Games. read more
Global IT services firm Atos has extended its relationship with the International Paralympic Committee (IPC) as the worldwide IT partner, until the end of 2016 – covering the Sochi 2014 Paralympic Winter Games and the Rio 2016 Paralympic Games, as well as over 20 other major para-sport events. read more
British Athletics has confirmed Sainsbury’s as the title sponsor of the Sainsbury’s Summer Series - three athletics events in the UK this summer, culminating in the Sainsbury’s Anniversary Games at The Queen Elizabeth Olympic Park, Stratford from Friday 26th July to Sunday 28th July. read more
Justin Rose – currently in Augusta at the Masters - has signed a personal sponsorship agreement with British Airways, which will see the world number three represent the airline for the next three years. read more
Rory McIlroy has extended his sponsorship portfolio with the signing of Swiss watchmaker Omega, who replaces Audemars Piguet as the 23-year-old’s watch sponsor. read more
talkSPORT has signed a new agreement with Sky to sponsor the station’s Drive Time show. The multi-platform agreement, through Mediacom, will run throughout 2013 to promote Sky’s content, products and services. read more
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