Just one month out from the start of the 2013 campaign, Samsung has opted against a renewal of its support of the Diamond League leaving the International Association of Athletics Federations to obtain a new title sponsor for the series ahead of the opening event in Doha on 10th May. read more
The Wensleydale Creamery, producers of the famous Yorkshire Wensleydale Cheese, has announced it will become an official partner of Yorkshire County Cricket Club until 2016. read more
Arsenal has agreed a new partnership with Telkomsel which will see the Indonesian mobile phone operator the firm become the official mobile network of the Barclays Premier League club in the country. read more
Cricket’s LV= County Champions Warwickshire has renewed its partnership with skincare specialists sk:n, who will wear the logo for the fifth consecutive year. read more
The Nelson Mandela Foundation has reaffirmed its partnership with Barclays Premier League football club Sunderland, claiming the affiliation is not in jeopardy despite their appointment of Paolo Di Canio as manager. read more
PhD Nutrition and Leeds Metropolitan University have announced a long-term research project that will see two of Yorkshire’s sports science pioneers unite to improve knowledge of sports nutrition and its affect on sports performance. read more
The Sport Industry Group is delighted to announce the extension and expansion of Kantar Media's partnership with the BT Sport Industry Awards, the flagship celebration of commercial achievement in British sport. read more
BT has signed a deal with Gareth Bale which will see the Tottenham Hotspur star become an ambassador for BT Sport for the next three years. read more
Six-time Olympic gold medallist Usain Bolt has signed a new sponsorship deal with Samsung to promote the brand’s new camera, the NX300. read more
Betfair has been announced as the title sponsor of the 2013 World Championship at the Sheffield Crucible Theatre. read more
The 2013 Rugby League World Cup, set to be staged in England and Wales, has signed a partnership with 4Sight Sport which will see the data marketing company become the official data agency of the event. read more
Intralinks Holdings has signed a partnership with the Vodafone McLaren Mercedes Formula One team, which will see the team use the firm’s technology to assist with design and manufacturing information. read more
England Hockey - shortlisted for the BT Sport Industry Awards 2013 Sport Governing Body of the Year, sponsored by the Daily Telegraph – has signed a new sponsorship agreement with Gullivers Sports Travel. read more
The Tour of Britain and Rouleur have announced that Rouleur Magazine will continue as the sponsor of The Tour of Britain’s Combativity Award in 2013, rewarding the most aggressive and combatitive riding during Britain’s biggest professional cycle race. read more
talkSPORT has announced a new partnership with Microsoft Office 365, who will become the official technology sponsor for the sports radio station’s live and exclusive British and Irish Lions radio commentary. read more
The British Paralympic Association has announced that EDF Energy will renew its sponsorship of the organisation and ParalympicsGB, building on their relationship that began with the energy company’s London 2012 Games sponsorship. read more
Puma has announced a new long-term partnership with Wolverhampton Wanderers FC that will see the global Sportlifestyle brand become the official supplier and licensee partner of replica merchandise for the Championship Club. read more
McLaren and Vodafone have confirmed that their seven-year partnership will end after the 2013 Formula 1 season. read more
Sports nutrition brand, Maximuscle, has announced a new sponsorship deal with Wales and Scarlets winger, George North. read more
Sports nutrition brand Atlantic Multipower Sportsfood is set to power the Giro d'Italia after signing a new partnership to become the exclusive sports nutrition provider to the race. read more
DHL has signed a two-year extension to its long-term partnership with Formula One, which will see the company continue in its role as the official logistics and global partner of the world championship. read more
Jeep has announced a new partnership with William Fox-Pitt, the UK's top three-day-event rider, who will become an official Jeep Global Ambassador. read more
Barclays Premier League relegation battlers Queens Park Rangers have renewed their shirt sponsorship deal with low-cost airline, AirAsia, also owned by the club’s chairman Tony Fernandes. read more
The Sport Industry Group is delighted to announce industry-leading insurance broker and risk management business W&P Longreach as the Official Category Sponsor of the coveted Award forSport Participation Event of the Year, which will recognise the best participation-led sport events from across the UK at the BT Sport Industry … read more
Opta has signed new partnerships with four UK professional football leagues, becoming the official media data collection and distribution partner of the Barclays Premier League and Football League, as well as the Scottish Premier League and Scottish Football League. read more
Manchester United, who suffered Champions League heartbreak on Tuesday night, has further enhanced its portfolio of global partners after confirming a new partnership with Danish online financial services provider Ekspres Bank. read more
Puma has announced a new long-term deal to become the official supplier and the official licensee of replica merchandise for Rangers Football Club. Set to begin at the start of the 2013/2014 season, the sports lifestyle brand will also supply the club with their technical and replica kit, as well as training wear. read more
Barclays is set to replace Lloyds as the official sponsor of Team GB, according to media reports, after rumours emerged that the company will sign a new partnership with the British Olympic Association (BOA). read more
Bose Corporation has announced Rory McIlroy as the new global brand ambassador for the company’s headphones, portable speakers, home and automotive systems. McIlroy joins Bose in a multi-year agreement as he begins 2013 as the number one golfer in the world. read more
The Football League is still searching for a new title sponsor after it was confirmed that energy supplier npower would not be renewing its contract when it expires at the end of the season. read more
Ronnie 'The Rocket' O’Sullivan has marked his return to snooker by signing a personal endorsement deal with consumer products company Rok Stars. The four-time world champion held a press conference, sponsored by Rok Stars’ Oval Vodka brand, at a London hotel on Tuesday to confirm that he will return to defend his World Championship title at The … read more
Rising tennis star Laura Robson has signed a new partnership with Virgin Active to become an ambassador for the health club chain, owned by British billionaire businessman Richard Branson. read more
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