Sponsorship News Articles

Saints sign new shirt sponsorship - 14 May 2014

Southampton FC has signed a new partnership with local consumer electronics company, Veho, who replaces IT solutions firm Aap3 as the south coast club’s principal backer and shirt sponsor. read more

Citroen extends Arsenal FC journey - 14 May 2014

Citroën has signed a new three-year partnership agreement with Arsenal FC, extending its long-term deal as the club’s Official Automotive Partner that began in 2008.  read more

Stoke City signs compression partner - 12 May 2014

Stoke City FC has unveiled Skins as its new official compression partner in a three-year deal in time for the new football season in August. read more

Jockey Club & Pinsent Masons in partnership - 08 May 2014

Jockey Club Racecourses has announced a three-year agreement with international law firm, Pinsent Masons, to become its Official Legal Partner. read more

Anthony Joshua announces StubHub Deal - 08 May 2014

One of Britain’s brightest boxing stars and 2012 Olympic gold medallist, Anthony Joshua, has announced a new partnership with the world’s largest ticket marketplace, StubHub. read more

Royal London in One-Day Cricket Sponsorship - 07 May 2014

Royal London, the life and pensions company, has launched its title sponsorship of one-day cricket at international, county and recreational levels. The launch event, held at London’s Royal Opera House, was attended by some of English cricket’s top players including Stuart Broad, Ben Stokes, Charlotte Edwards and Wayne Madsen. read more

Brother UK announces Cycling Partnership - 07 May 2014

Brother UK, the information, communications and technology brand, has announced a partnership with both The Tour of Britain and the Friends Life Women’s Tour 2014 cycle races. read more

Cook launches Waitrose cricket sponsorship - 02 May 2014

England captain Alastair Cook and newly appointed head coach Peter Moores officially launched Waitrose’ sponsorship of the England cricket teams, with the aim of building engagement with the brand at a local level. read more

The Inzito Partnership celebrates leadership in sport at #BTSIA - 01 May 2014

The Sport Industry Group is delighted to announce that The Inzito Partnership, the boutique executive search firm, will support the Leadership in Sport Award at the BT Sport Industry Awards 2014. read more

Sondico expands Football League presence - 01 May 2014

Sporting kit manufacturer Sondico has announced new partnerships with Sky Bet Football League clubs Sheffield Wednesday and Carlisle United. read more

Thomas Lyte signs LMA partnership - 28 Apr 2014

The League Managers Association (LMA) has signed Thomas Lyte, the world-renowned silversmith designers and makers of trophies, as new Commercial Partners for 2014/15. As part of the deal, Thomas Lyte becomes the Official Trophy Supplier to the LMA and will kick off the partnership by providing specially commissioned trophies for the upcoming 201… read more

Volvic signs Tough Mudder sponsorship - 25 Apr 2014

Volvic has teamed up with Tough Mudder, the obstacle race promoted as ‘Probably the Toughest Event on the Planet’, as part of a three year deal brokered by MEC Access. read more

Singha Beer To Sponsor Bt Sport Industry Awards - 25 Apr 2014

The Sport Industry Group is delighted to announce that Singha Beer will sponsor the BT Sport Industry Awards 2014.  read more

Škoda agrees Rapha Condor JLT partnership - 24 Apr 2014

Škoda UK will continue its association with British cycling after agreeing a deal to partner the Rapha Condor JLT professional team for the fifth consecutive year.  read more

Sportlobster to sponsor BT Sport Industry Awards - 23 Apr 2014

Sportlobster, the sports social network, will sponsor the BT Sport Industry Awards 2014, to be held in London on Thursday 8th May. read more

Umbro and Hull City agree partnership - 22 Apr 2014

Hull City have agreed a four-year partnership with Umbro which will see the Manchester-based sportswear brand supply kit for the Barclays Premier League team. read more

MasterCard completes Rugby World Cup portfolio - 17 Apr 2014

MasterCard has become the sixth and final worldwide partner of the 2015 Rugby World Cup, with All Blacks star Dan Carter signed as an ambassador of the brand, who also made an appearance by the River Thames to help launch the deal.  read more

Guinness extends Premiership Rugby deal - 17 Apr 2014

Guinness has agreed a one-year extension to its partnership with Premiership Rugby, England’s top-tier rugby union competition.  read more

Loughborough University partners with #BTSIA - 17 Apr 2014

Loughborough University in London will be the Official Education Partner of the BT Sport Industry Awards 2014. read more

Friends Life to sponsor Women’s Tour - 16 Apr 2014

Friends Life has been unveiled as the title sponsor of the inaugural Women's Tour cycle race, which runs from 7th to 11th May. read more

New partner set to Trek London Duathlon - 15 Apr 2014

Bicycle manufacturers, Trek, is to sponsor London Duathlon, the run-bike-run event taking place in Richmond Park this September. read more

Manchester United adds to regional portfolio - 14 Apr 2014

Manchester United have signed another regional sponsorship deal, this time with Eurobank in Serbia, following on from a number of recent regional partnerships around the world, including food producer Ottogi in South Korea and the European Food Public Company in Thailand.  read more

Sheffield United earns Wembley trip backing - 14 Apr 2014

Sheffield United’s trip to Wembley for its FA Cup semifinal against Hull City was supported by a one-off shirt sponsorship deal with Saudi brand Mbuzz. read more

PADDY POWER BACKING #BTSIA WITH CHARITY BET - 10 Apr 2014

The Sport Industry Group is delighted to announce that Paddy Power will be the Official Betting Partner of the BT Sport Industry Awards 2014. read more

William Hill backs PDC World Darts Champs - 09 Apr 2014

William Hill Online has announced it has signed an initial seven-figure, two-year deal to title sponsor the World Darts Championship at Alexandra Palace in London. read more

Fitness First joins Sure Run to the Beat - 08 Apr 2014

Fitness First has signed a sponsorship deal with Sure Run to the Beat to become the Official Fitness Partner of the London-based music running event. read more

Man Utd expands Asian partner portfolio - 07 Apr 2014

Manchester United has agreed a national sponsorship deal with food producer Ottogi, who will become an official partner of the Premier League champions in South Korea.  read more

Guinness announces Aintree partnership - 03 Apr 2014

Diageo has announced the Guinness brand is strengthening its association with British horse racing by becoming an Official Partner of Aintree for the 2014 Grand National. The new partnership is the latest addition to the brand’s stable of horse racing partnerships and also sees the brewer becoming an Official Responsible Drinking Partner of Aint… read more

Man Utd signs EuroFood sponsorship - 02 Apr 2014

Manchester United has announced a new sponsorship agreement with European Food Public Company Ltd, with the Thai company to become the club’s Official Confectionary Partner in Cambodia, Laos, Myanmar, Thailand and Vietnam. read more

Martini returns to powerboat racing - 02 Apr 2014

Vector, the British powerboat racing team, and Martini, who recently announced its return to Formula 1 as title sponsor of the Williams Martini Racing Formula 1 team, have unveiled the creation of the Official Vector Martini Racing team. read more

Watford agrees Human Performance Lab linkup - 01 Apr 2014

Watford FC has announced a new partnership with the GSK Human Performance Lab to support the club’s senior squad with extensive performance science and research. read more

Chester & Betfair deliver first wifi racing deal - 31 Mar 2014

Chester Race Company and Betfair have announced a new two-year partnership that will see the bookmaker become the Racecourse’s Official Wi-Fi and Digital Gaming Partner for the 2014 and 2015 seasons at both Chester and Bangor-on-Dee racecourses. read more

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