Sponsorship News Articles

ECB checks in first official airline partner - 03 Jul 2014

ECB has announced a three year-deal with Etihad Airways which will see the carrier become England cricket’s first ever official airline. The agreement means all England national squads across men’s, women’s, age-group and disability cricket will fly with the national airline of the United Arab Emirates. read more

adidas extends Sunderland kit deal - 30 Jun 2014

Adidas has signed a six-year extension to its supply deal with Barclays Premier League side, Sunderland, which will see the FIFA World Cup Official Match Ball supplier continue to provide all technical and performance kit and training wear until 2020. read more

British Athletics agrees P&G partnership - 30 Jun 2014

Proctor & Gamble has confirmed a new deal to become an official ‘advertising partner’ of British Athletics, with the consumer goods brand set to drive awareness of a number of its major brands, including Pampers, Gillette and Duracell, during athletics broadcasts on UK terrestrial TV.  read more

Sponsors bite back in Suarez backlash - 27 Jun 2014

Following his four-month football ban from FIFA, Uruguay striker Luis Suarez has lost a personal sponsor after his punishment, which also includes a nine-game ban from the national team and a fine, for biting Italy defender Giorgio Chiellini. read more

Tottenham Hotspur sign exclusive Sportfive deal - 25 Jun 2014

Tottenham Hotspur have signed an exclusive advertising partnership with international sports marketing agency Sportfive.  read more

Toshiba Medical Systems back Glasgow 2014 - 23 Jun 2014

Toshiba Medical Systems has been unveiled as the latest addition to the Sponsor Family for the Glasgow 2014 Commonwealth Games. read more

Marathonbet backs West Ham FC - 20 Jun 2014

West Ham United have announced a new sponsorship with Marathonbet, who becomes the east London club’s new betting partner. read more

Markel Sponsors England Cricketer Robson - 20 Jun 2014

Markel International, the specialist insurer, has signed a sponsorship deal with batsman Sam Robson, who recently began his England career in the Sri Lankan Test at Lord’s. read more

Nadal secures Telefónica partnership - 19 Jun 2014

Spanish telecommunications and broadband provider, Telefónica, has signed countryman and world number one tennis player Rafael Nadal as its new global ambassador. read more

Man City, Liverpool & Arsenal sign with Vitality - 18 Jun 2014

Barclays Premier League Champions Manchester City and their Super League counterparts, Manchester City Women’s Football Club, have announced a joint club partnership with PruHealth, PruProtect and their parent company, Discovery.  read more

Andy Murray signs Standard Life deal - 18 Jun 2014

The Standard Life Group has signed an exclusive three-year partnership with Wimbledon champion Andy Murray, which will see the British number one wear the brand logo on his playing arm for all tournaments. read more

adidas announces partnership with Quins - 12 Jun 2014

adidas has announced a new partnership with Premiership Rugby team, Harlequins. The brand will provide a new Home, Away & Training kit for the 2014-15 squad which includes a large contingent of England internationals. read more

BOA announces Fitness First as partner - 11 Jun 2014

Fitness First has announced a partnership with the British Olympic Association (BOA) as Team GB’s first Official Fitness Partner. read more

Quins announce DHL as new lead partner - 10 Jun 2014

Harlequins rugby club has announced a new five-year deal with DHL which will see the brand become the Aviva Premiership club’s lead partner.  read more

McCain becomes Tour de France Supplier - 09 Jun 2014

McCain Foods have announced a sponsorship agreement with the Tour de France 2014 which will see them become an official supplier of the event which will begin in the UK this summer. read more

Bupa extends UK Sport partnership - 06 Jun 2014

UK Sport has renewed its partnership with Bupa, who will remain as the official health insurance partner of the nation’s high-performance sports agency. read more

Puma teams up with Nova International - 05 Jun 2014

Puma has announced a new partnership with Nova International that will see the global sports brand become the official sportswear and merchandise supplier for Nova’s Great Run Series. read more

Jenson Button Trust Tri confirms new deals - 04 Jun 2014

The Jenson Button Trust Triathlon has announced a second wave of brand partners for the 2014 Triathlon, with MaxiNutrition, SNO Glacier Water and Compex joining existing brands Santander, Mobil1, Huub, CELIA Lager, Triathlonguard, Rookie XS and Rudy Project for the event on Saturday 12th July at the Luton Hoo Hotel in Bedfordshire.  read more

Glasgow 2014 toasts whisky partnership - 27 May 2014

The Organising Committee for the Glasgow 2014 Commonwealth Games has revealed that The Famous Grouse will become its Official Whisky, with the brand’s parent firm, Edrington – which is headquartered in the city - join the Glasgow 2014 sponsor family. read more

Puma reveals expanded Arsenal partnership - 23 May 2014

Newly crowned FA Cup winners Arsenal FC have revealed that Puma, their new kit manufacturer, has acquired a set of additional licensing rights, that will see the sportswear brand ‘develop, distribute and market’ club-branded merchandise around the world, through its affiliated companies such as Cobra Puma Golf and Brandon. read more

BMW extends European Tour partnership - 20 May 2014

BMW and the European Tour have announced a four-year extension to their current partnership through to the end of the 2018 season. The agreement covers the flagship BMW PGA Championship at Wentworth Club, the BMW International Open in Germany and the BMW Masters in China, and will act as the Official Car to the European Tour and a Partner of The… read more

Stella Artois extends All England service - 14 May 2014

Stella Artois has agreed a deal with the All England Lawn Tennis Club that will see the Belgian beer brand served at Wimbledon until 2018, coinciding with the launch of a global advertising campaign focusing on the people who deliver the ‘World’s Greatest Events.’  read more

Saints sign new shirt sponsorship - 14 May 2014

Southampton FC has signed a new partnership with local consumer electronics company, Veho, who replaces IT solutions firm Aap3 as the south coast club’s principal backer and shirt sponsor. read more

Citroen extends Arsenal FC journey - 14 May 2014

Citroën has signed a new three-year partnership agreement with Arsenal FC, extending its long-term deal as the club’s Official Automotive Partner that began in 2008.  read more

Stoke City signs compression partner - 12 May 2014

Stoke City FC has unveiled Skins as its new official compression partner in a three-year deal in time for the new football season in August. read more

Jockey Club & Pinsent Masons in partnership - 08 May 2014

Jockey Club Racecourses has announced a three-year agreement with international law firm, Pinsent Masons, to become its Official Legal Partner. read more

Anthony Joshua announces StubHub Deal - 08 May 2014

One of Britain’s brightest boxing stars and 2012 Olympic gold medallist, Anthony Joshua, has announced a new partnership with the world’s largest ticket marketplace, StubHub. read more

Royal London in One-Day Cricket Sponsorship - 07 May 2014

Royal London, the life and pensions company, has launched its title sponsorship of one-day cricket at international, county and recreational levels. The launch event, held at London’s Royal Opera House, was attended by some of English cricket’s top players including Stuart Broad, Ben Stokes, Charlotte Edwards and Wayne Madsen. read more

Brother UK announces Cycling Partnership - 07 May 2014

Brother UK, the information, communications and technology brand, has announced a partnership with both The Tour of Britain and the Friends Life Women’s Tour 2014 cycle races. read more

Cook launches Waitrose cricket sponsorship - 02 May 2014

England captain Alastair Cook and newly appointed head coach Peter Moores officially launched Waitrose’ sponsorship of the England cricket teams, with the aim of building engagement with the brand at a local level. read more

The Inzito Partnership celebrates leadership in sport at #BTSIA - 01 May 2014

The Sport Industry Group is delighted to announce that The Inzito Partnership, the boutique executive search firm, will support the Leadership in Sport Award at the BT Sport Industry Awards 2014. read more

Sondico expands Football League presence - 01 May 2014

Sporting kit manufacturer Sondico has announced new partnerships with Sky Bet Football League clubs Sheffield Wednesday and Carlisle United. read more

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