Sponsorship News Articles

Vauxhall replaces Chevrolet as Liverpool partner - 27 Jan 2014

Liverpool FC have announced British carmaker Vauxhall as its new official automotive partner, replacing the club’s existing four-year deal with Chevrolet, originally due to run until 2016. read more

Santander renews McLaren F1 partnership - 24 Jan 2014

McLaren Mercedes has announced that Santander has renewed its long term corporate partnership with the team, extending a deal that stretches back to 2007 with driver Jenson Button also playing a key ambassadorial role for the bank for the past four years. read more

English referees sign EA Sports partnership - 22 Jan 2014

EA Sports has agreed a new long-term sponsorship deal with Professional Game Match Officials Limited, the referees’ association for professional football in England. read more

Jaguar Energy Drink to fuel Man City - 20 Jan 2014

Jaguar Energy Drink UK has announced a new partnership agreement to become the first ‘Official UK and Ireland Energy Drink Partner’ of Manchester City Football Club. read more

Major Sponsor confirms Team Sky deal - 20 Jan 2014

Following victories with Sir Bradley Wiggins and Chris Froome in the 2012 and 2013 Tour de France, Jaguar has announced a new sponsorship agreement with the world’s leading cycling team.  read more

MG Motor to drive British Athletics - 17 Jan 2014

British Athletics has announced a new partnership with MG Motor, who becomes the Official Automotive Partner of the organisation, in a deal set to support the sport in the approach to the 2016 Rio Games and the 2017 London IAAF and IPC World Championships.  read more

Liverpool signs new American partnership - 17 Jan 2014

Liverpool FC has signed a new multi-year partnership with Dunkin' Brands Group, the American parent company of the Dunkin' Donuts and Baskin-Robbins brands, becoming the first Barclays Premier League side to do so. read more

Huawei & Arsenal announce global deal - 17 Jan 2014

Huawei and Arsenal FC have confirmed a new partnership, which will see the telecommunications specialist become the Official Smartphone Partner of the north London club on a global basis. read more

New kit deal for ECB Coaches Association - 15 Jan 2014

The ECB Coaches Association has signed a four-year deal with Gray-Nicolls to provide branded coaching clothing and equipment to its 12,500 members. read more

talkSPORT Partners with the Daily Mail - 15 Jan 2014

talkSPORT has agreed a new partnership with the Daily Mail and MailOnline, the most-read English language newspaper website in the world. read more

Man Utd unveils first January signing - 10 Jan 2014

On the back of three straight defeats, Manchester United have confirmed their first signing of the January transfer window by announcing a new multi-year global sponsorship agreement with international spirits brand Aperol. read more

JP Morgan renews sailing commitments - 09 Jan 2014

JP Morgan Asset Management has extended its presence in sailing after renewing its title sponsorship of the Round the Island Race until 2016, having already confirmed the naming rights of Sir Ben Ainslie’s BAR team – who will compete in its debut season in the Extreme Sailing Series this year. read more

Virgin Trains make Nova connection - 07 Jan 2014

Nova International has announced a new partnership with Virgin Trains in a three-year deal that will see the mass participation sports events organisers become the Official Train Operator of eleven Great Events within Nova’s portfolio.  read more

Liverpool nets first Indian partnership - 07 Jan 2014

Liverpool FC has expanded its global presence with the signing of its first regional sponsorship deal in India, confirming a three-year deal with Xolo, who becomes the official partner in the smart mobile devices category. read more

Sainsbury’s extends British Athletics deal - 06 Jan 2014

British Athletics kicked off 2014 by announcing that Sainsbury’s has signed a new long-term deal to extend its relationship with the governing body and its role as the main partner of the Major Event Series. read more

Neymar takes Police ambassador role - 17 Dec 2013

Italian lifestyle brand Police has confirmed Barcelona and Brazil player, Neymar Jr, as the new Global Brand Ambassador for 2014 ahead of a World Cup year in the striker’s home country. The 21 year-old follows in the footsteps of past Police ambassadors including Bruce Willis, George Clooney, David Beckham and Antonio Banderas.  read more

Speedo dives in for Duel in the Pool - 17 Dec 2013

Speedo has signed a three-year sponsorship deal to become the premier partner of Duel in the Pool, an international swimming match that pits the USA against a team of European all-stars.  read more

Kolo joins Kompany with new Warrior deal - 16 Dec 2013

Barclays Premier League defender Kolo Toure has signed a new boot deal with Warrior Football that will see the Ivory Coast centre back wear the brand’s latest Skreamer range of football boots.  read more

Intel signs Barca shirt deal with a difference - 13 Dec 2013

FC Barcelona has announced a new deal with Intel that will see the chipmaker's logo appear on the inside of players' shirts, in a position that could see the logo revealed if players were to lift their shirts to celebrate scoring a goal. read more

P&G extends BPA support for Sochi 2014 - 11 Dec 2013

Procter & Gamble (P&G) has partnered with the British Paralympic Association (BPA) ahead of the 2014 Sochi winter Games, with the global consumer goods company set to serve as the BPA’s ‘official nearest and dearest supporter’, a role it also held during London 2012. read more

Samsung signs Leinster Rugby partnership - 11 Dec 2013

Irish rugby outfit Leinster Rugby has secured Samsung Electronics IT and Mobile Ireland as their new official technology partner. read more

Canon snaps up Ryder Cup imaging deal - 09 Dec 2013

Canon Europe has become the latest official supplier of next year's Ryder Cup, providing officials at September's tournament at Gleneagles in Scotland, with photography, video, print and copying solutions. read more

Harlequins Dress2Kill with tailored deal - 06 Dec 2013

Harlequins has announced a new three-year partnership with bespoke tailors Dress2Kill, who become the club's official formalwear supplier. read more


Eurosport has extended its long-running association with the Sport Industry Group in a partnership that will see the pan-European broadcaster continue to back the Best Live Experience category at the BT Sport Industry Awards, the flagship celebration of commercial achievement in sport. read more

FA renews Mars deal until 2018 World Cup - 04 Dec 2013

The Football Association (FA) has extended its partnership with Mars for another four years, until July 2018, covering that year's FIFA World Cup in Russia.  read more

Castleford Tigers extend GMB sponsorship - 02 Dec 2013

English Super League rugby team Castleford Tigers have renewed their sponsorship deal with the GMB trade union, extending the current partnership to over a decade. read more

The FT partners World Tennis Day - 27 Nov 2013

The London leg of the World Tennis Day Showdown, which is taking place at Earls Court on 3rd March 2014, will be presented by its new sponsor, The Financial Times. read more

Greene King extends Harlequins Sponsorship - 26 Nov 2013

Harlequins and Greene King have announced that the brewer has extended its sponsorship agreement with the club until the end of the 2016-17 season. read more

Sportscover becomes Partner of UK Sport - 26 Nov 2013

UK Sport, the nation’s high performance sports agency, has announced a four-year partnership with sport and leisure insurers Sportscover. read more

Football League trades supplier deal - 21 Nov 2013

TradePoint, the trade arm of home improvement company B&Q, has agreed a new partnership with the Football League – becoming the first ever Official Trade Supplier to the competition.  read more

Arsenal suits up with Lanvin partnership - 21 Nov 2013

Arsenal Football Club has confirmed Paris’ oldest fashion house, Lanvin, as its new Official Tailor and will dress key representatives of the club, including manager Arsène Wenger as well as first-team players.  read more

adidas & FIFA extend partnership to 2030 - 21 Nov 2013

Fifa has extended its long-term partnership with adidas until 2030, with the German sportswear and equipment brand retaining its official partner, supplier and licensee rights to the FIFA World Cup, as well as all other tournaments operated by the sport’s global governing body.  read more

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