Sponsorship News Articles

Arsenal agrees Gatorade partnership - 26 Sep 2013

Arsenal Football Club has confirmed Gatorade as its Official Sports Drink and Sports Nutrition partner after agreeing to a three-year global partnership. The deal will see the Gunners’ first-team, Under-21 and Under-18 teams use Gatorade before, during and after all training sessions and matches. read more

Bolt renews Puma partnership post-Rio - 25 Sep 2013

Multiple Olympic sprint champion, Usain Bolt, has extended his endorsement deal with Puma beyond the Rio 2016 Olympic Games, extending a partnership that began when the world’s fastest man was just 16. read more

Johnson-Thompson named Nissan Ambassador - 24 Sep 2013

New Nissan ambassador Katarina Johnson-Thompson has been revealed as the face of the new Nissan Micra. The rising British heptathlon star and London 2012 Olympian will appear alongside the new supermini in a series of TV idents as part of Nissan’s sponsorship of Sky Living HD Drama, planned and brokered with Manning Gottlieb OMD and Sky Media. read more

Chrysler & Jeep combine to boost NFL support - 20 Sep 2013

With the 2013/2014 season getting underway and the first International Series Game next weekend, Jeep Chrysler UK have joined forces to become official sponsors of the NFL in the UK - the official car supplier of the NFL UK. read more

Heathrow Express signs England Sevens deal - 19 Sep 2013

The Rugby Football Union has announced Heathrow Express as the new Official Principal Partner of England Sevens, with the air-rail link set to feature on the front of the playing shirt for both the England Men and England Women Sevens teams. read more

BNP Paribas extends LTA partnership - 19 Sep 2013

BNP Paribas has extended its partnership with the Lawn Tennis Association for a further four years, to remain as an official sponsor of the organisation and the Aegon Championships at Queen's Club. read more

UK Public want "meaningful" sponsors - 18 Sep 2013

51% of the UK public believe brands should be actively involved in supporting social causes in their sport and entertainment sponsorships, with 84% stating that “brands should help enable more people to play sport”, 81% saying “brands should promote healthy living” and 77% saying “brands should support their local community”, according to Havas … read more

Sale Sharks extend kit sponsorship - 17 Sep 2013

Sale Sharks have extended their sponsorship deal with property management company Capital Properties, which will see the logo of Spinningfields, an area of Manchester city centre redeveloped by Capital Properties, displayed on the team’s playing shirts for all Aviva Premiership, Amlin Challenge Cup and LV= Cup matches through the 2013/14 season.… read more

Opta set to supply Rugby League WC data - 13 Sep 2013

Sports data company Opta has confirmed a new deal with the organisers of this year’s Rugby League World Cup, which kicks off next month, to become the official tournament data supplier for the event in England.  read more

Screwfix to sponsor Championship coverage - 13 Sep 2013

Sky Sports’ coverage of the SkyBet Championship will be sponsored by Screwfix this season, after the broadcaster announced a new partnership with the DIY and trade retailer.  read more

Wash & Go signs Football Conference deal - 13 Sep 2013

Wash & Go has become the official shampoo of the Football Conference, and kicked off its new partnership with some head tennis at Wrexham Football Club. read more

Karrimor & Sports Direct joins Bloomberg Square Mile Relay - 12 Sep 2013

Leading outdoor brand, Karrimor, and the UK’s number one sports retailer, Sports Direct, will be Official Partners of the Bloomberg Square Mile Relay – a unique relay race taking place in the heart of the City of London. read more

PHD Nutrition joins Harlequins setup - 12 Sep 2013

Harlequins have announced a new partnership with scientific sports nutrition specialists PhD Nutrition as the club’s Official Performance Nutrition Supplier. read more

New deal keeps Alcott Olympic dream alive - 11 Sep 2013

Specialist insurer Columbus Direct has announced that it is sponsoring Chemmy Alcott, one of the UK’s top skiing hopefuls, as she prepares for next year’s Winter Olympic Games in Sochi. read more

BPA continues adidas partnership - 09 Sep 2013

The British Paralympic Association has announced an extension of its partnership with adidas, who will continue as an Official Partner to the BPA until the end of 2016. read more

UK Athletics set for Nike switch - 05 Sep 2013

British Athletics has confirmed Nike as the new official kit supplier of Great Britain's athletics team, according to media reports, in a seven-year deal believed to be worth around £15m to the organisation. read more

Man City announces LG partnership - 05 Sep 2013

Manchester City FC has confirmed a new partnership with LG as the club’s Official Digital Display Partner, in a two-year deal that will see the global electronics producer provide display technologies to the Etihad Stadium. read more

Saracens confirm CNBC partnership - 04 Sep 2013

Saracens have agreed a new partnership with international business news network CNBC that will see the brand become the English rugby union side’s official broadcast partner. read more

Asics kits out Team Scotland for Glasgow 2014 - 30 Aug 2013

Commonwealth Games Scotland has announced that Asics will supply Team Scotland’s kit for the Glasgow 2014 Commonwealth Games, which will feature the host nation’s traditional blue and white as its main colours for athletes, coaches and support staff. read more

Manchester City renews Heineken partnership - 29 Aug 2013

Manchester City have renewed their long-standing partnership with beer brand Heineken in a four-year deal that will see the Dutch brand continue as the Barclays Premier League club’s official beer partner in the UK until the end of the 2017/18 season. read more

Highland Spring tees off with Ryder Cup - 29 Aug 2013

Bottled water brand, Highland Spring, has been announced as the official water supplier to the 2014 Ryder Cup. To kick off its involvement with the competition, the brand is launching a UK-wide on-pack promotion inviting consumers and retailers to be part of the action. read more

Premier League champs expand tyre portfolio - 29 Aug 2013

Manchester United have continued their trend of market-specific deals after signing a second tyre partner in as many weeks, with Federal Corporation confirmed as the club's official tyre partner in Russia and Taiwan. read more

Arsenal midfielder joins Puma roster - 28 Aug 2013

Puma has signed a new long-term partnership with Arsenal’s creative midfielder Santi Cazorla, which will see the Spanish international sport the brand’s evoSPEED football boots on pitch this weekend, joining a portfolio of evoSPEED players including Sergio Agüero, Radamel Falcao and teammate Olivier Giroud.  read more

Murray lights Fuse ahead of US Open - 28 Aug 2013

Wimbledon champion Andy Murray, who begins his defence of the US Open on Wednesday night against Michael Llodra, has agreed a deal with sports medicine brand Fuse Science. read more

Nike signs ten-year Inter Milan extension - 28 Aug 2013

Inter Milan has extended its sponsorship deal with Nike for a further ten years, bringing the association of the Italian football team with the American sports giant beyond 25 years, having first linked up in 1998.  read more

RaboDirect blows final whistle on Pro12 deal - 27 Aug 2013

This season’s PRO12 will be RaboDirect’s last as title sponsor after the savings bank announced it will not be renewing its three-year partnership beyond May 2014. read more

Ohuruogu joins Champion field at Virgin Media - 23 Aug 2013

Team GB sprinter Christine Ohuruogu has signed a new deal with Virgin Media, joining fellow World Champions Usain Bolt and Mo Farah as brand ambassadors. read more

SBOBet signs fifth Premier League team - 23 Aug 2013

Southampton FC has become the fifth Barclays Premier League club to sign SBOBet as an official partner, joining the likes of Hull City, Norwich City, Swansea City and West Ham United.  read more

Paddy Power bets on Arsenal partnership - 22 Aug 2013

After putting one foot firmly in the UEFA Champions League group stages with a 3-0 away victory over Fenerbahce last night, Arsenal have announced the signing of a new three-year sponsorship agreement with Irish bookmaker Paddy Power. read more

Premier League champs secure UK tyre deal - 22 Aug 2013

Manchester United has announced a three-year regional sponsorship deal with Apollo Tyres, which will see the tyre manufacturing company become the club’s official tyre partner in the UK and India. read more

West Ham extends Lycamobile partnership - 19 Aug 2013

West Ham United has signed a two-year extension to its partnership with Lycamobile, which will see the company continue as official mobile partner of the London club. read more

Asian tour secures Arsenal betting partner - 16 Aug 2013

Following a successful 2013 pre-season tour to Indonesia, Vietnam and Japan, Arsenal has completed the signing of Bodog as its Official Asian Betting Partner in a three-year, multi-million pound deal. read more

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