Sponsorship News Articles

FA renews Mars deal until 2018 World Cup - 04 Dec 2013

The Football Association (FA) has extended its partnership with Mars for another four years, until July 2018, covering that year's FIFA World Cup in Russia.  read more

Castleford Tigers extend GMB sponsorship - 02 Dec 2013

English Super League rugby team Castleford Tigers have renewed their sponsorship deal with the GMB trade union, extending the current partnership to over a decade. read more

The FT partners World Tennis Day - 27 Nov 2013

The London leg of the World Tennis Day Showdown, which is taking place at Earls Court on 3rd March 2014, will be presented by its new sponsor, The Financial Times. read more

Greene King extends Harlequins Sponsorship - 26 Nov 2013

Harlequins and Greene King have announced that the brewer has extended its sponsorship agreement with the club until the end of the 2016-17 season. read more

Sportscover becomes Partner of UK Sport - 26 Nov 2013

UK Sport, the nation’s high performance sports agency, has announced a four-year partnership with sport and leisure insurers Sportscover. read more

Football League trades supplier deal - 21 Nov 2013

TradePoint, the trade arm of home improvement company B&Q, has agreed a new partnership with the Football League – becoming the first ever Official Trade Supplier to the competition.  read more

Arsenal suits up with Lanvin partnership - 21 Nov 2013

Arsenal Football Club has confirmed Paris’ oldest fashion house, Lanvin, as its new Official Tailor and will dress key representatives of the club, including manager Arsène Wenger as well as first-team players.  read more

adidas & FIFA extend partnership to 2030 - 21 Nov 2013

Fifa has extended its long-term partnership with adidas until 2030, with the German sportswear and equipment brand retaining its official partner, supplier and licensee rights to the FIFA World Cup, as well as all other tournaments operated by the sport’s global governing body.  read more

IG scrums down for Quins' Big Game - 19 Nov 2013

Harlequins has confirmed that official sponsor IG has stepped up its support of the club to become the principal sponsor for the Big Game 6, when the club takes on Exeter Chiefs in the Aviva Premiership at Twickenham Stadium on 28th December. read more

Oakley eyes Ferrari F1 team deal - 19 Nov 2013

Oakley has signed a new multi-year partnership with the Ferrari Formula One team to work together on technical advances and innovation, according to media reports. read more

Surrey & Octopus Investments extend T20 deal - 18 Nov 2013

Surrey CCC has extended its existing partnership with Octopus Investments as the Official Sponsor of the club’s T20 matches until at least 2016. read more

Highland Spring serves up LTA extension - 15 Nov 2013

Highland Spring has extended its sponsorship of the Lawn Tennis association for a further four years as a second tier Official Partner.  read more

Buxton to hydrate London Marathon - 14 Nov 2013

A deal between the Virgin Money London Marathon and Nestlé Waters will see Buxton Natural Mineral Water become the Official Water of the UK’s biggest marathon. read more

Bupa extends UK Sport partnership - 13 Nov 2013

Bupa has extended its sponsorship of UK Sport to continue as its Official Health Insurance Partner until March 2014.  read more

Rolex secures 10-year golf sponsorship - 13 Nov 2013

Rolex and the European Tour have agreed a deal which will see the Swiss watch brand continue as the Official Timekeeper of the golf series until 2022. read more

Man United extends Middle East presence - 12 Nov 2013

Manchester United’s growing presence in the Middle East continued this week with the announcement that the club has signed a five-year extension to its partnership with Saudi Telecom Company (STC). read more

Spar extends European Athletics sponsorship - 08 Nov 2013

Spar International has extended its principal sponsorship deal with European Athletics, originally signed in 1996, until 2016. read more

ECB agrees deal with Royal London - 07 Nov 2013

The England and Wales Cricket Board (ECB) has announced it has finalised a four-year partnership with Royal London, the mutual life and pensions company. read more

Austin Healey becomes Jeep Ambassador - 06 Nov 2013

Jeep UK has announced that it has teamed up with former England and Leicester Tigers rugby player Austin Healey, who has become an official Jeep UK Ambassador. read more

RFU and Gilbert extend their partnership - 05 Nov 2013

The Rugby Football Union (RFU) has extended its partnership with Gilbert Rugby for another seven years. The Official and Exclusive Ball Supplier of England Rugby will equip all levels and RFU competitions. read more

Ford signs as partner to 2014 Commonwealth Games - 04 Nov 2013

Ford has signed up to become the latest partner of the Glasgow 2014 Commonwealth Games. read more

Unilever finalises Man United sponsorship - 04 Nov 2013

Manchester United has signed a regional partnership deal with Unilever, the consumer goods organisation. read more

Heineken Renews Champions League Sponsorship - 01 Nov 2013

Heineken has announced the extension of its sponsorship with the UEFA Champions League. The new agreement means the brand will continue as an official partner of the club football competition up to and including the 2017 / 2018 season. read more

British Cycling announces Brother deal - 01 Nov 2013

British Cycling has named Brother UK as the official provider of print solutions for the UCI Track Cycling World Cup, which takes place in Manchester from 1st - 3rd November. read more

Maximuscle extends Ogogo Sponsorship - 31 Oct 2013

Maximuscle has extended its sponsorship deal with professional middle weight boxer, Anthony Ogogo. read more

Telegraph Media extends RFU partnership - 30 Oct 2013

The Telegraph Media Group has renewed its commercial partnership with the Rugby Football Union, strengthening a relationship that will continue beyond the 2015 Rugby World Cup in England. read more

RLWC2013 signs trio of sponsorships - 29 Oct 2013

The Rugby League World Cup 2013 (RLWC2013) has announced partnerships with MyClubBetting.com, Gatorade and Thirsty Planet. read more

DHL takes on Rugby World Cup logistics - 25 Oct 2013

DHL has been announced as the Official Logistics Partner of Rugby World Cup 2015, after the express logistics firm secured a deal with the International Rugby Board. read more

Canterbury signs England RL captain - 25 Oct 2013

Canterbury has announced England rugby league and Leeds Rhinos captain, Kevin Sinfield, as its latest ambassador – ahead of the kick off to the Rugby League World Cup 2013 in Cardiff tomorrow. read more

RLWC adds to sponsor list ahead of kick-off - 24 Oct 2013

Ahead of the opening of the Rugby League World Cup 2013 in Cardiff on Saturday, organisers of the tournament have added to its sponsorship portfolio with car rental brand Hertz UK and travel and leisure company EZE Group coming on board ahead of kick off. read more

ASICS title sponsors Greater Manchester Marathon - 23 Oct 2013

Sports brand ASICS has been unveiled as the title sponsor of the ASICS Greater Manchester Marathon, taking place on Sunday 6th April.  read more

Snooker Shoot-Out gets 888casino.com backing - 22 Oct 2013

Snooker's latest fast-paced Shoot-Out event will be title-sponsored by 888casino.com for the first time this season, when it takes place in Blackpool in January.  read more

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