Sponsorship News Articles

Jaffa Fruit to support Sky Ride events - 12 Jun 2013

Jaffa Fruit has signed up to support Sky Ride, a series of family cycling events hosted by British broadcaster Sky and British Cycling, as an official partner. read more

Man City expands international portfolio - 12 Jun 2013

Manchester City Football Club has announced a new partnership with Daihatsu that will see the Japanese car manufacturer become the club’s Official Automotive Partner in Indonesia next season. read more

Montgomerie signs with Lambda Golf - 11 Jun 2013

Eight-time European Tour Order of Merit winner Colin Montgomerie has become a Lambda Golf brand ambassador, in a new partnership that will wear see the Ryder Cup legend sport Lambda Golf shoes in all future golf tournaments. read more

Ryder Cup secures Kitbag partnership - 10 Jun 2013

The 2014 Ryder Cup, taking place in Gleneagles, Scotland, has secured a new sponsorship deal with Kitbag that will see the online sports retailer become the official retail partner of the golf competition. read more

Watford FC gambles on new shirt sponsor - 10 Jun 2013

After missing out on a place in the Barclays Premier League at the final hurdle last season, Watford FC is starting afresh in 2013/14 after signing a new deal with online casino 138.com to become the principal partner of the Championship side.  read more

PGA reveals new official partner - 05 Jun 2013

Golfbreaks.com, Europe’s largest golf travel company, has been announced as an official partner of the Professional Golfers’ Association (PGA) and has agreed a headline sponsorship deal with the PGA Fourball Championship.  read more

adidas & Djokovic agree footwear deal - 03 Jun 2013

adidas has confirmed it has signed a new footwear partnership with world number one tennis player Novak Djokovic, who has been wearing the German brand’s footwear for a number of years. Claiming all six of his Grand Slam titles in the Barricade shoe, the latest model - the Barricade 7 - was debuted at the French Open last week. read more

Saints go all in with new adidas deal - 30 May 2013

Barclays Premier League side Southampton FC has signed a new kit deal with adidas, who replace Umbro as the official supplier of all team and replica kit, as well as training wear and equipment to the south coast club. read more

Unilever to partner Sainsbury’s Series - 29 May 2013

British Athletics has confirmed that consumer goods supplier, Unilever, will partner this summer’s Sainsbury’s Summer Series, after signing a new deal as “Advertising Partners” for the events.  read more

Aviva extends Premiership Rugby deal - 28 May 2013

UK Insurance company Aviva has extended its partnership with Premiership Rugby and will continue as title-sponsor of England's top domestic rugby union league for a further three years. read more

Glasgow 2014 signs Virgin Media partnership - 24 May 2013

Virgin Media has been announced as the latest official partner of the Glasgow 2014 Commonwealth Games and will become the presenting sponsor of athletics during next summer’s competition, along with its games-wide sponsorship. read more

BetVictor hits bull with Matchplay partnership - 23 May 2013

The PDC has confirmed BetVictor as the new title sponsor of the BetVictor World Matchplay, the organisation’s second oldest major, which will celebrate its 20th staging in July 2013. read more

Guinness secures round of major rugby deals - 22 May 2013

Guinness has signed a number of long-term international rugby sponsorship deals, replacing Greene King IPA as the official beer of England rugby and extending its partnership with the Welsh Rugby Union, Scottish Rugby Union, Six Nations Rugby and Premiership Rugby. read more

DHL delivers Lions Tour naming rights - 21 May 2013

Global logistics firm DHL has agreed a last-minute deal to become the naming rights partner of the upcoming British & Irish Lions Tour in Australia, with the DHL Australia 2013 Lions Tour kicking off on Wednesday 5th June when the tourists take on the Western Force at Patersons Stadium in Perth. read more

Skoda signs Gold medallist Clancy - 21 May 2013

London 2012 Olympic gold medallist Ed Clancy has signed a two-year deal to become a brand ambassador for the UK arm of Czech carmaker Skoda. read more

Fulham FC announces adidas return - 20 May 2013

Fulham FC has announced a new long-term kit supply deal with adidas, who return to the London club for a third spell, after previously working together between 1977-81 and 1997-2003.  read more

Vauxhall drives England sponsorship - 17 May 2013

Vauxhall Motors has extended its partnership with the England football team for a further four years to 2018. The new deal with the FA includes support for all 24 of England’s teams, until the FIFA World Cup Finals in Russia. read more

ECB commercial partners set for Ashes - 14 May 2013

As England prepares to begin its long-awaited summer of cricket on Thursday, the extensive range of commercial partners of the England & Wales Cricket Board have begun rolling out their range of products and promotions.  read more

Lotus F1 team signs timing partner - 13 May 2013

The Lotus Formula One team has announced Richard Mille as its new official timing partner, replacing fellow watch company TW Steel who switched to the Force India team over the winter. read more

Liberty Mutual joins summer of cricket - 13 May 2013

Liberty Mutual Insurance Europe has announced a new partnership with England's nine Test Match cricket grounds for the 2013 season that will see the brand become the Official Insurance Partner of the Test Match Grounds for the year, covering all domestic fixtures and international matches against Australia and New Zealand including the Investec … read more


Waitrose has signed a three-year deal with the England & Wales Cricket Board to become the new Team Sponsor of England Cricket from next year.  read more

West Ham confirms adidas kit partnership - 08 May 2013

West Ham United has announced a new commercial partnership with adidas, which will see the sportswear giant produce the Hammers’ kit from next season. read more

Carlsberg renews UEFA partnership - 07 May 2013

Carlsberg has extended its global sponsorship deal with UEFA to continue as the official beer sponsor of the governing body’s national team competitions, including the 2016 European Championship in France. read more

Williams F1 team reveals tourism deal - 07 May 2013

The Williams F1 Team has announced an agreement with Kazakhstani investment business TAK Group that will see the Kazakhstani capital, Astana, promoted as part of the arrangement with the team. read more

Vita Coco set to hydrate Run to The Beat - 01 May 2013

Run to the Beat powered by Nike+, London’s only music half marathon, has announced a new two-year partnership with Vita Coco Coconut Water – coming on board as the Official Hydration Partner. read more

Land Rover takes to the seas with Extreme Sailing - 30 Apr 2013

Land Rover has announced a new three-year sponsorship to become the main partner of the Extreme Sailing Series, beginning its deal at the third event of the 2013 series in China this week.  read more

British Triathlon signs supplier deal - 30 Apr 2013

British Triathlon has signed a new partnership to keep its athletes protected from nature’s rays, after announcing a deal with once-a-day sun protection brand P20.  read more

BOA unveils first post-Olympic Tier One sponsor - 26 Apr 2013

Sebastian Coe, chairman of the British Olympic Association (BOA), has announced Nissan as a Tier One sponsor of British Olympic and Paralympic teams, the first major sponsorship post London 2012.  read more

Commonwealth Games England reveals kit deal - 26 Apr 2013

Commonwealth Games England has announced Kukri Sports as its new official kit supplier, which will see the Preston-based brand supply competition kit and official sportswear to every member of the England team at next year’s Commonwealth Games in Glasgow, as well as a range of replica team products for England fans. read more

Refs finally go to Specsavers for Lions tour - 26 Apr 2013

The International Rugby Board has announced that Specsavers opticians will sponsor the match officials for this summer’s British and Irish Lions tour to Hong Kong and Australia. read more

StubHub secures UK tennis presence - 25 Apr 2013

StubHub, America’s largest secondary ticketing marketplace, has unveiled a new UK sporting partnership with the Lawn Tennis Association (LTA) to become the official ticket marketplace for three UK grass court tennis events: The Aegon Championships at The Queens Club, The Aegon Classic, Birmingham and The Aegon International, Eastbourne.  read more

Maximuscle continues to provide Lions' roar - 24 Apr 2013

Sports nutrition brand, Maximuscle, has announced its continued support of the British & Irish Lions for the upcoming Australia Tour as the official Sports Nutrition Supplier, providing the touring party with all the nutritional products required. read more

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