Sponsorship News Articles

ASICS title sponsors Greater Manchester Marathon - 23 Oct 2013

Sports brand ASICS has been unveiled as the title sponsor of the ASICS Greater Manchester Marathon, taking place on Sunday 6th April.  read more

Snooker Shoot-Out gets 888casino.com backing - 22 Oct 2013

Snooker's latest fast-paced Shoot-Out event will be title-sponsored by 888casino.com for the first time this season, when it takes place in Blackpool in January.  read more

Mercedes joins ATP World Tour line-up - 18 Oct 2013

The ATP has announced a multi-year sponsorship agreement with Mercedes-Benz, with the luxury automobile manufacturer confirmed as the Official Car and Platinum Sponsor of the Barclays ATP World Tour Finals, to be held at The O2 in London from 4th to 11th November. read more

‘Viagogo Autumn Tests’ set for Murrayfield - 18 Oct 2013

viagogo has unveiled a new partnership with Scottish Rugby, who will sponsor November’s international matches at Murrayfield, which will now be branded the viagogo Autumn Tests.  read more

Nike steps up British tennis support - 16 Oct 2013

The Lawn Tennis Association (LTA) has announced a four-year extension of its sponsorship agreement with Nike, which will see the sports brand step up from official supplier status to become an official partner of all levels of British tennis. read more

Harlequins agrees IG sponsorship - 15 Oct 2013

Harlequins has announced a new partnership with financial services company IG, who join the Aviva Premiership rugby club as an official sponsor in a three-year deal. read more

Swans & Canaries expand portfolios - 14 Oct 2013

Norwich City and Swansea City have taken advantage of the international break to add to their sponsorship rosters, agreeing new deals with insurance brokers Alan Boswell Group and LG Electronics respectively.  read more

BT confirms British Sledge Hockey support - 11 Oct 2013

BT has announced a new partnership with the British Sledge Hockey Association that will see the telecoms firm support the British team’s bid to compete at the Paralympic Games in Sochi next year,  read more

Anthony Joshua signs nutrition deal - 08 Oct 2013

British boxer Anthony Joshua, who made an impressive start to his professional career last weekend with a first round stoppage, has signed a new endorsement deal with supplement and nutrition brand LA Muscle. read more

Bet365 joins Hennessy in Newbury portfolio - 08 Oct 2013

The Racecourse Newbury has announced bet365 as the new headline sponsor for the Hennessy Heritage Festival in a new long-term agreement, while cognac brand Hennessy has also extended its deal with the venue to remain the title sponsor of the event. read more

Chelsea & Lampard sign timekeeper deal - 07 Oct 2013

Chelsea FC have agreed a new global sponsorship deal with Rotary, which will also see midfielder Frank Lampard serve as an ambassador for the Swiss watch brand for the duration of the season. read more

ATP expands World Tour Finals portfolio - 04 Oct 2013

The ATP has announced two new agreements ahead of the 2013 Barclays ATP World Tour Finals, held at The O2 in London from 4th to 11th November, with Gillette joining the season-ending event as an Official Partner of the tournament and global coffee brand, Segafredo Zanetti, extending its existing deal. read more

Paddy Power renews Man City partnership - 02 Oct 2013

Manchester City has announced the renewal of its partnership with Paddy Power as the club’s Official Betting Partner for the UK, Ireland and Italy. read more

McDowell extends Srixon partnership - 01 Oct 2013

Graeme McDowell, the winner of the 2010 US Open, has extended his sponsorship deal with equipment manufacturer Srixon - continuing a partnership that stretches back to 2011. read more

BBL signs SportsDirect partnership - 30 Sep 2013

The British Basketball League (BBL) has announced a new partnership with SportsDirect, expanding its recent run of new commercial agreements, which has also seen the competition begin a new life on Eurosport. read more

Celtic agrees StubHub partnership - 27 Sep 2013

StubHub has expanded its presence in British sport after announcing a new partnership with Scottish Premier League champions Celtic FC. read more

Arsenal agrees Gatorade partnership - 26 Sep 2013

Arsenal Football Club has confirmed Gatorade as its Official Sports Drink and Sports Nutrition partner after agreeing to a three-year global partnership. The deal will see the Gunners’ first-team, Under-21 and Under-18 teams use Gatorade before, during and after all training sessions and matches. read more

Bolt renews Puma partnership post-Rio - 25 Sep 2013

Multiple Olympic sprint champion, Usain Bolt, has extended his endorsement deal with Puma beyond the Rio 2016 Olympic Games, extending a partnership that began when the world’s fastest man was just 16. read more

Johnson-Thompson named Nissan Ambassador - 24 Sep 2013

New Nissan ambassador Katarina Johnson-Thompson has been revealed as the face of the new Nissan Micra. The rising British heptathlon star and London 2012 Olympian will appear alongside the new supermini in a series of TV idents as part of Nissan’s sponsorship of Sky Living HD Drama, planned and brokered with Manning Gottlieb OMD and Sky Media. read more

Chrysler & Jeep combine to boost NFL support - 20 Sep 2013

With the 2013/2014 season getting underway and the first International Series Game next weekend, Jeep Chrysler UK have joined forces to become official sponsors of the NFL in the UK - the official car supplier of the NFL UK. read more

Heathrow Express signs England Sevens deal - 19 Sep 2013

The Rugby Football Union has announced Heathrow Express as the new Official Principal Partner of England Sevens, with the air-rail link set to feature on the front of the playing shirt for both the England Men and England Women Sevens teams. read more

BNP Paribas extends LTA partnership - 19 Sep 2013

BNP Paribas has extended its partnership with the Lawn Tennis Association for a further four years, to remain as an official sponsor of the organisation and the Aegon Championships at Queen's Club. read more

UK Public want "meaningful" sponsors - 18 Sep 2013

51% of the UK public believe brands should be actively involved in supporting social causes in their sport and entertainment sponsorships, with 84% stating that “brands should help enable more people to play sport”, 81% saying “brands should promote healthy living” and 77% saying “brands should support their local community”, according to Havas … read more

Sale Sharks extend kit sponsorship - 17 Sep 2013

Sale Sharks have extended their sponsorship deal with property management company Capital Properties, which will see the logo of Spinningfields, an area of Manchester city centre redeveloped by Capital Properties, displayed on the team’s playing shirts for all Aviva Premiership, Amlin Challenge Cup and LV= Cup matches through the 2013/14 season.… read more

Opta set to supply Rugby League WC data - 13 Sep 2013

Sports data company Opta has confirmed a new deal with the organisers of this year’s Rugby League World Cup, which kicks off next month, to become the official tournament data supplier for the event in England.  read more

Screwfix to sponsor Championship coverage - 13 Sep 2013

Sky Sports’ coverage of the SkyBet Championship will be sponsored by Screwfix this season, after the broadcaster announced a new partnership with the DIY and trade retailer.  read more

Wash & Go signs Football Conference deal - 13 Sep 2013

Wash & Go has become the official shampoo of the Football Conference, and kicked off its new partnership with some head tennis at Wrexham Football Club. read more

Karrimor & Sports Direct joins Bloomberg Square Mile Relay - 12 Sep 2013

Leading outdoor brand, Karrimor, and the UK’s number one sports retailer, Sports Direct, will be Official Partners of the Bloomberg Square Mile Relay – a unique relay race taking place in the heart of the City of London. read more

PHD Nutrition joins Harlequins setup - 12 Sep 2013

Harlequins have announced a new partnership with scientific sports nutrition specialists PhD Nutrition as the club’s Official Performance Nutrition Supplier. read more

New deal keeps Alcott Olympic dream alive - 11 Sep 2013

Specialist insurer Columbus Direct has announced that it is sponsoring Chemmy Alcott, one of the UK’s top skiing hopefuls, as she prepares for next year’s Winter Olympic Games in Sochi. read more

BPA continues adidas partnership - 09 Sep 2013

The British Paralympic Association has announced an extension of its partnership with adidas, who will continue as an Official Partner to the BPA until the end of 2016. read more

UK Athletics set for Nike switch - 05 Sep 2013

British Athletics has confirmed Nike as the new official kit supplier of Great Britain's athletics team, according to media reports, in a seven-year deal believed to be worth around £15m to the organisation. read more

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