Sponsorship News Articles

Asics kits out Team Scotland for Glasgow 2014 - 30 Aug 2013

Commonwealth Games Scotland has announced that Asics will supply Team Scotland’s kit for the Glasgow 2014 Commonwealth Games, which will feature the host nation’s traditional blue and white as its main colours for athletes, coaches and support staff. read more

Manchester City renews Heineken partnership - 29 Aug 2013

Manchester City have renewed their long-standing partnership with beer brand Heineken in a four-year deal that will see the Dutch brand continue as the Barclays Premier League club’s official beer partner in the UK until the end of the 2017/18 season. read more

Highland Spring tees off with Ryder Cup - 29 Aug 2013

Bottled water brand, Highland Spring, has been announced as the official water supplier to the 2014 Ryder Cup. To kick off its involvement with the competition, the brand is launching a UK-wide on-pack promotion inviting consumers and retailers to be part of the action. read more

Premier League champs expand tyre portfolio - 29 Aug 2013

Manchester United have continued their trend of market-specific deals after signing a second tyre partner in as many weeks, with Federal Corporation confirmed as the club's official tyre partner in Russia and Taiwan. read more

Arsenal midfielder joins Puma roster - 28 Aug 2013

Puma has signed a new long-term partnership with Arsenal’s creative midfielder Santi Cazorla, which will see the Spanish international sport the brand’s evoSPEED football boots on pitch this weekend, joining a portfolio of evoSPEED players including Sergio Agüero, Radamel Falcao and teammate Olivier Giroud.  read more

Murray lights Fuse ahead of US Open - 28 Aug 2013

Wimbledon champion Andy Murray, who begins his defence of the US Open on Wednesday night against Michael Llodra, has agreed a deal with sports medicine brand Fuse Science. read more

Nike signs ten-year Inter Milan extension - 28 Aug 2013

Inter Milan has extended its sponsorship deal with Nike for a further ten years, bringing the association of the Italian football team with the American sports giant beyond 25 years, having first linked up in 1998.  read more

RaboDirect blows final whistle on Pro12 deal - 27 Aug 2013

This season’s PRO12 will be RaboDirect’s last as title sponsor after the savings bank announced it will not be renewing its three-year partnership beyond May 2014. read more

Ohuruogu joins Champion field at Virgin Media - 23 Aug 2013

Team GB sprinter Christine Ohuruogu has signed a new deal with Virgin Media, joining fellow World Champions Usain Bolt and Mo Farah as brand ambassadors. read more

SBOBet signs fifth Premier League team - 23 Aug 2013

Southampton FC has become the fifth Barclays Premier League club to sign SBOBet as an official partner, joining the likes of Hull City, Norwich City, Swansea City and West Ham United.  read more

Paddy Power bets on Arsenal partnership - 22 Aug 2013

After putting one foot firmly in the UEFA Champions League group stages with a 3-0 away victory over Fenerbahce last night, Arsenal have announced the signing of a new three-year sponsorship agreement with Irish bookmaker Paddy Power. read more

Premier League champs secure UK tyre deal - 22 Aug 2013

Manchester United has announced a three-year regional sponsorship deal with Apollo Tyres, which will see the tyre manufacturing company become the club’s official tyre partner in the UK and India. read more

West Ham extends Lycamobile partnership - 19 Aug 2013

West Ham United has signed a two-year extension to its partnership with Lycamobile, which will see the company continue as official mobile partner of the London club. read more

Asian tour secures Arsenal betting partner - 16 Aug 2013

Following a successful 2013 pre-season tour to Indonesia, Vietnam and Japan, Arsenal has completed the signing of Bodog as its Official Asian Betting Partner in a three-year, multi-million pound deal. read more

Man Utd times new partner with season KO - 15 Aug 2013

Reigning Barclays Premier League champions Manchester United have confirmed a three-year sponsorship deal with luxury watchmaker Bulova, which will see the New York City-headquartered brand become the club’s official timekeeper and global partner until the end of the 2015/16 season.  read more

Prior High5 follows Ashes Series win - 14 Aug 2013

Sports nutrition brand High5 has announced a new partnership with England wicketkeeper Matt Prior, with the brand’s sports drinks, gels and bars now set to form part of the cricketer’s day-to-day training regime. read more

Captain Cook suits up with Kent & Curwen - 13 Aug 2013

Fresh off an Ashes victory, England cricket captain Alastair Cook has become the new brand ambassador for high end luxury clothing brand Kent & Curwen, after the home side wrapped up a Series win with a day to spare against Australia.  read more

Kia backs England women Ashes team - 13 Aug 2013

Kia Motors Limited has partnered with the England Women’s cricket team, providing the players with the all-new pro_cee’d GT during the Women’s Ashes Series, in a deal that marks the first ‘standalone’ sponsorship arrangement for the team. read more

Leinster Rugby samples Wolf Blass partnership - 12 Aug 2013

Leinster Rugby has confirmed a three-year sponsorship deal with wine company Wolf Blass, who becomes the official wine partner of the Irish rugby union side from the start of the 2013/14 season.  read more

Vauxhall completes home nations set to 2018 - 08 Aug 2013

Vauxhall Motors has announced a new four-year extension to its partnership with the Football Association of Wales, completing a set of renewals across the home nation countries following new deals already announced with England, Scotland and Northern Ireland. read more

NatWest takes game-wide Twenty20 sponsorship - 07 Aug 2013

The England and Wales Cricket Board (ECB) has confirmed that NatWest will become the title sponsor of Twenty20 cricket at all levels from next year, with the London-headquartered bank’s partnership set to cover international, county and recreational level cricket in the short-game format for the next four years. read more

Protein Works with Toffees’ new away strip - 06 Aug 2013

Everton FC has added to its sponsorship portfolio after announcing a new collaboration with The Protein Works, which will see the entire first team squad supplied with bespoke sports nutrition formulas, while the club also revealed its new away kit for the 2013/14 season. read more

Fulham signs Brother UK partnership - 01 Aug 2013

Information, communications and technology brand, Brother UK, has agreed a deal to become Fulham Football Club’s ‘Official Technology Partner’ for the 2013/14 Barclays Premier League season.  read more

United follows City with Asian soft drinks deal - 31 Jul 2013

Manchester United have agreed a sponsorship deal with PepsiCo in Asia-Pacific that will see the US giant become the official soft drinks partner of the Barclays Premier League champions in Thailand, Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei. read more

Football Conference unveils title sponsor - 29 Jul 2013

Just two weeks before the start of the 2013/14 season, the Football Conference has announced the signing of a new title sponsor for the next three seasons, with global online payment company Skrill filling the void left by Blue Square.  read more

Spurs dress for the occasion with Bosideng - 26 Jul 2013

Bosideng London has signed an agreement with Tottenham Hotspur to become the new formal menswear partner of the Barclays Premier League outfit, replacing T.M. Lewin. read more

Dove converts Welsh Rugby partnership - 23 Jul 2013

The Welsh Rugby Union has confirmed a new three-year sponsorship deal with Dove Men+Care, which will see the Unilever brand become a principle partner of the governing body until 2016. read more

Vauxhall drives long-haul Scottish FA deal - 23 Jul 2013

The Scottish FA has announced a four-year extension with Vauxhall Motors, which will see the number one selling car brand in the country continue as a lead partner to the Scotland national teams until 2018. read more

Neymar poses for Panasonic partnership - 22 Jul 2013

New Barcelona signing, Neymar, has extended his global advertising contract with Panasonic Corporation, renewing a deal that goes back to March 2010 for a further four-years, just one week after his new club also announced a new sponsorship deal with the Japanese brand. read more

Danone Nations Cup signs up Ince Duo - 19 Jul 2013

Tom Ince and his father, Blackpool manager Paul Ince, have been appointed as the brand ambassadors of the Danone Nations Cup World Final. read more

Stubhub expands rugby union portfolio - 17 Jul 2013

Northampton Saints have signed a three-year sponsorship agreement with online ticketing company StubHub, expanding the eBay owned brand’s presence in rugby union after breaking into the sport in February with a partnership with Leicester Tigers. read more

BP backs British athletes in bid for Rio - 16 Jul 2013

BP is continuing its commitment to British athletes by becoming a top level partner of both the British Olympic Association (BOA) and the British Paralympic Association (BPA), in a deal that will run through to the end of 2016, covering Sochi 2014 and Rio 2016. read more

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