Tennis News Articles

New Fast Track office wins WTA brief - 11 Sep 2014

International sports marketing agency, Fast Track, has been appointed by the Women’s Tennis Association (WTA) to deliver the Asia-Pacific PR and media engagement programme in the run-up to the 2014 BNP Paribas WTA Finals Singapore presented by SC Global, in October. read more

ATP & Lacoste extend partnership - 10 Jul 2014

The ATP has announced a two-year renewal of its partnership with lifestyle fashion brand, Lacoste, which will see ‘the crocodile’ continue to dress the line judges at the season-ending Barclays ATP World Tour Finals at The O2 in London until 2015.  read more

Hertz marks landmark year at SW19 - 26 Jun 2014

The Hertz Corporation is celebrating its 20th consecutive year at the Championships, Wimbledon, this year providing 165 vehicles to chauffeur players and staff over 250,000 miles in 17,000 journeys during the next two weeks. read more

Wimbledon expands digital presence - 24 Jun 2014

As the Championships begins once again at Wimbledon, fresh off its victory as Brand of the Year, sponsored by Pinsent Masons, at the BT Sport Industry Awards, organisers of the tennis tournament have claimed this year’s edition will be the most social ever. read more

Nadal secures Telefónica partnership - 19 Jun 2014

Spanish telecommunications and broadband provider, Telefónica, has signed countryman and world number one tennis player Rafael Nadal as its new global ambassador. read more

Andy Murray signs Standard Life deal - 18 Jun 2014

The Standard Life Group has signed an exclusive three-year partnership with Wimbledon champion Andy Murray, which will see the British number one wear the brand logo on his playing arm for all tournaments. read more

Eurosport nets best ever French Open - 13 Jun 2014

Record breaking audience figures made the 2014 French Open the best ever on Eurosport. The tournament attracted an average live audience of 1.36 million European viewers on Eurosport, a rise of 17% on the 2012 tournament, which held the previous record. read more

BBC & ITV secure World Cup futures - 10 Jun 2014

The 2018 and 2022 FIFA World Cups will remain on the BBC and ITV after FIFA confirmed that it had sold its UK broadcast rights for the next two editions of the tournaments to the terrestrial broadcasters. read more

BT Sport secures summer tennis rights - 30 May 2014

BT Sport has signed an agreement with the Lawn Tennis Association (LTA) to cover this year's summer grass court tournaments in the run up to The Championships, Wimbledon.  read more

WTA rebrands year-end finals - 28 May 2014

The Women's Tennis Association has announced a rebranding of the WTA's year-end championships, which will now be referred to as the WTA Finals. To accompany the new name and changes to the event, an all-encompassing brand identity, "On Top of the World," has been developed for the WTA Finals, starting this year. read more

Stella Artois extends All England service - 14 May 2014

Stella Artois has agreed a deal with the All England Lawn Tennis Club that will see the Belgian beer brand served at Wimbledon until 2018, coinciding with the launch of a global advertising campaign focusing on the people who deliver the ‘World’s Greatest Events.’  read more

WTA targets change with senior appointments - 09 Apr 2014

The Women’s Tennis Association has announced a new three-year plan designed to transform its marketing operation into a digital and mobile centric editorial and publishing organisation, appointing Heather Bowler and Richard Libero to help drive this change. read more

#BTSIA: British Sport in numbers - 28 Mar 2014

2013 was a busy year in the business of sport. Premier League clubs spent a record £630 million on transfer fees in the summer - a 29% increase on 2012. Real Madrid overtook Manchester United to be named the most valuable team in world football by Forbes at $3.3 billion. read more

MATCH Hospitality secures O2 tennis brief - 25 Mar 2014

MATCH Hospitality AG has been appointed to run the corporate hospitality programme for the Barclays ATP World Tour Finals in 2014 and 2015 held at The O2 in London. read more

viagogo extends tennis season finale deal - 24 Mar 2014

Online ticket marketplace, viagogo, has extended its partnership with the Barclays ATP World Tour Finals as the official premium ticketing partner and ticket marketplace partner of the tournament.  read more

RPMC serves up Aegon Tennis sponsorship - 13 Mar 2014

Aegon has appointed sponsorship activation and event management agency, RPMC, to deliver its hospitality and ticket management at all its UK tennis events.  read more

Progressive S&E Wins WTA Pitch - 26 Feb 2014

Progressive Sports and Entertainment Marketing have announced that they have won a competitive pitch to deliver consumer engagement activity for the WTA (Women’s Tennis Association) to help promote the season ending WTA Championships in Singapore later this year. read more

Eurosport secures record digital figures - 04 Feb 2014

The Eurosport Group has kicked off its 25th year by attracting its highest ever numbers of fans to its online and mobile editorial offer. In the opening weeks of 2014, the pan-European sports platform achieved its best digital performance ever breaking the 7 million digital fans per day benchmark for the first time. read more

Stubhub Partners World Tennis Day - 20 Jan 2014

StubHub has unveiled its first official sports partnership of 2014 with the World Tennis Day Showdown presented by the Financial Times at London Earl’s Court.  read more

Henman heads to India with HSBC - 06 Jan 2014

The Wimbledon Foundation has teamed up with HSBC to bring former Great Britain No.1 Tim Henman to India to spearhead a new initiative aimed at boosting the development of junior tennis in the country. read more

Eurosport & IMG net LTA rights deal - 18 Dec 2013

IMG Media and pan-European broadcaster Eurosport have agreed a joint five-year media rights partnership with the Lawn Tennis Association (LTA). read more

Football & Tennis receive funding threat - 13 Dec 2013

Tennis and football have been warned by Sport England that part of their public funding could be cut if improvements are not made, after both sports suffered big drops in participation throughout the country in body’s latest Active People Survey. read more

Eurosport signs new Roland Garros deal - 27 Nov 2013

The Eurosport Group has announced it has started a new long-term partnership with the Fédération Française de Tennis (FFT) for pan-European coverage of Roland Garros, the French Open tennis Grand Slam. read more

The FT partners World Tennis Day - 27 Nov 2013

The London leg of the World Tennis Day Showdown, which is taking place at Earls Court on 3rd March 2014, will be presented by its new sponsor, The Financial Times. read more

Highland Spring serves up LTA extension - 15 Nov 2013

Highland Spring has extended its sponsorship of the Lawn Tennis association for a further four years as a second tier Official Partner.  read more

BBC to broadcast Barclays ATP Finals until 2015 - 12 Nov 2013

The BBC has signed an extension to its non-exclusive television rights deal with the ATP to continue its coverage of the World Tour Finals event. read more

Boris Becker Teams Up with Doyen - 11 Nov 2013

Six-time Grand Slam winner Boris Becker has signed with Doyen, and will partner with the new global agency across a number of significant areas including developing the company's presence in tennis. read more

ATP announces prize money increase - 08 Nov 2013

The Association of Tennis Professionals has announced it will increase the prize pot for World Tour 500 tournaments by 10% each year over the next five years. read more

Wasserman Media Group Transforms The 02 - 31 Oct 2013

For the fifth consecutive year, brand experience agency Wasserman Media Group will transform The O2 in London into the stage for the Barclays ATP World Tour Finals. read more

Barclays launches fan activity for ATP Finals - 30 Oct 2013

With less than one week to go until the start of the Barclays ATP World Tour Finals, which starts on Monday, Barclays has announced details of a number of new activities on and off the court that will bring fans even closer to season finale.  read more

LTA extends Babolat partnership - 24 Oct 2013

The Lawn Tennis Association has announced a four-year extension to its partnership with global tennis equipment brand, Babolat, who will continue as the body’s Official Equipment Supplier. read more

Mercedes joins ATP World Tour line-up - 18 Oct 2013

The ATP has announced a multi-year sponsorship agreement with Mercedes-Benz, with the luxury automobile manufacturer confirmed as the Official Car and Platinum Sponsor of the Barclays ATP World Tour Finals, to be held at The O2 in London from 4th to 11th November. read more

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