Tennis News Articles

WTA targets change with senior appointments - 09 Apr 2014

The Women’s Tennis Association has announced a new three-year plan designed to transform its marketing operation into a digital and mobile centric editorial and publishing organisation, appointing Heather Bowler and Richard Libero to help drive this change. read more

#BTSIA: British Sport in numbers - 28 Mar 2014

2013 was a busy year in the business of sport. Premier League clubs spent a record £630 million on transfer fees in the summer - a 29% increase on 2012. Real Madrid overtook Manchester United to be named the most valuable team in world football by Forbes at $3.3 billion. read more

MATCH Hospitality secures O2 tennis brief - 25 Mar 2014

MATCH Hospitality AG has been appointed to run the corporate hospitality programme for the Barclays ATP World Tour Finals in 2014 and 2015 held at The O2 in London. read more

viagogo extends tennis season finale deal - 24 Mar 2014

Online ticket marketplace, viagogo, has extended its partnership with the Barclays ATP World Tour Finals as the official premium ticketing partner and ticket marketplace partner of the tournament.  read more

RPMC serves up Aegon Tennis sponsorship - 13 Mar 2014

Aegon has appointed sponsorship activation and event management agency, RPMC, to deliver its hospitality and ticket management at all its UK tennis events.  read more

Progressive S&E Wins WTA Pitch - 26 Feb 2014

Progressive Sports and Entertainment Marketing have announced that they have won a competitive pitch to deliver consumer engagement activity for the WTA (Women’s Tennis Association) to help promote the season ending WTA Championships in Singapore later this year. read more

Eurosport secures record digital figures - 04 Feb 2014

The Eurosport Group has kicked off its 25th year by attracting its highest ever numbers of fans to its online and mobile editorial offer. In the opening weeks of 2014, the pan-European sports platform achieved its best digital performance ever breaking the 7 million digital fans per day benchmark for the first time. read more

Stubhub Partners World Tennis Day - 20 Jan 2014

StubHub has unveiled its first official sports partnership of 2014 with the World Tennis Day Showdown presented by the Financial Times at London Earl’s Court.  read more

Henman heads to India with HSBC - 06 Jan 2014

The Wimbledon Foundation has teamed up with HSBC to bring former Great Britain No.1 Tim Henman to India to spearhead a new initiative aimed at boosting the development of junior tennis in the country. read more

Eurosport & IMG net LTA rights deal - 18 Dec 2013

IMG Media and pan-European broadcaster Eurosport have agreed a joint five-year media rights partnership with the Lawn Tennis Association (LTA). read more

Football & Tennis receive funding threat - 13 Dec 2013

Tennis and football have been warned by Sport England that part of their public funding could be cut if improvements are not made, after both sports suffered big drops in participation throughout the country in body’s latest Active People Survey. read more

Eurosport signs new Roland Garros deal - 27 Nov 2013

The Eurosport Group has announced it has started a new long-term partnership with the Fédération Française de Tennis (FFT) for pan-European coverage of Roland Garros, the French Open tennis Grand Slam. read more

The FT partners World Tennis Day - 27 Nov 2013

The London leg of the World Tennis Day Showdown, which is taking place at Earls Court on 3rd March 2014, will be presented by its new sponsor, The Financial Times. read more

Highland Spring serves up LTA extension - 15 Nov 2013

Highland Spring has extended its sponsorship of the Lawn Tennis association for a further four years as a second tier Official Partner.  read more

BBC to broadcast Barclays ATP Finals until 2015 - 12 Nov 2013

The BBC has signed an extension to its non-exclusive television rights deal with the ATP to continue its coverage of the World Tour Finals event. read more

Boris Becker Teams Up with Doyen - 11 Nov 2013

Six-time Grand Slam winner Boris Becker has signed with Doyen, and will partner with the new global agency across a number of significant areas including developing the company's presence in tennis. read more

ATP announces prize money increase - 08 Nov 2013

The Association of Tennis Professionals has announced it will increase the prize pot for World Tour 500 tournaments by 10% each year over the next five years. read more

Wasserman Media Group Transforms The 02 - 31 Oct 2013

For the fifth consecutive year, brand experience agency Wasserman Media Group will transform The O2 in London into the stage for the Barclays ATP World Tour Finals. read more

Barclays launches fan activity for ATP Finals - 30 Oct 2013

With less than one week to go until the start of the Barclays ATP World Tour Finals, which starts on Monday, Barclays has announced details of a number of new activities on and off the court that will bring fans even closer to season finale.  read more

LTA extends Babolat partnership - 24 Oct 2013

The Lawn Tennis Association has announced a four-year extension to its partnership with global tennis equipment brand, Babolat, who will continue as the body’s Official Equipment Supplier. read more

Mercedes joins ATP World Tour line-up - 18 Oct 2013

The ATP has announced a multi-year sponsorship agreement with Mercedes-Benz, with the luxury automobile manufacturer confirmed as the Official Car and Platinum Sponsor of the Barclays ATP World Tour Finals, to be held at The O2 in London from 4th to 11th November. read more

Nike steps up British tennis support - 16 Oct 2013

The Lawn Tennis Association (LTA) has announced a four-year extension of its sponsorship agreement with Nike, which will see the sports brand step up from official supplier status to become an official partner of all levels of British tennis. read more

Murray appoints Aesop to create brand identity - 07 Oct 2013

Andy Murray has appointed branding agency Aesop to create a new brand identity for him and his new management company, 77, following an eight-way bidding process. read more

ATP expands World Tour Finals portfolio - 04 Oct 2013

The ATP has announced two new agreements ahead of the 2013 Barclays ATP World Tour Finals, held at The O2 in London from 4th to 11th November, with Gillette joining the season-ending event as an Official Partner of the tournament and global coffee brand, Segafredo Zanetti, extending its existing deal. read more

Tennis Canada president named new LTA chief - 24 Sep 2013

Michael Downey, the former President and CEO of Tennis Canada for the past 9 years, has been appointed as the new chief executive of the Lawn Tennis Association. read more

BNP Paribas extends LTA partnership - 19 Sep 2013

BNP Paribas has extended its partnership with the Lawn Tennis Association for a further four years, to remain as an official sponsor of the organisation and the Aegon Championships at Queen's Club. read more

Murray lights Fuse ahead of US Open - 28 Aug 2013

Wimbledon champion Andy Murray, who begins his defence of the US Open on Wednesday night against Michael Llodra, has agreed a deal with sports medicine brand Fuse Science. read more

Sport joins Evening Standard for commute - 22 Aug 2013

Sport, the UK’s biggest sport magazine, has agreed a new partnership with the ESI Media that will see the magazine distributed alongside the London Evening Standard on Thursday evenings. read more

US Open follows fellow Slams with roof plans - 15 Aug 2013

The US Open has announced plans to construct a retractable roof over the main Arthur Ashe Stadium at Flushing Meadows. The venue in New York is the fourth and final Grand Slam venue to build, or announce plans to build, a roof over its showpiece court. read more

Samsung reveals Sochi 2014 team - 05 Aug 2013

Samsung electronics has unveiled its first ever Samsung Galaxy team, a group of ambassadors that will promote its brand at the upcoming Winter Olympic Games in Sochi next year. read more

US Open increases prize money pot - 01 Aug 2013

The US Open, which is due to take place later this month, has increased its prize money offering by 37% to $34.3 million with the men’s and women’s winners receiving $2.6 million. read more

Eurosport launches console Player App - 12 Jul 2013

Eurosport has announced a new entertainment partnership with Xbox, which enable the Pan-European sports channel to be played direct to Xbox Live audiences through the Xbox 360 console. read more

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