Tennis News Articles

Federer Backs Olympic Squash Bid - 18 Feb 2013

Tennis' world number two Roger Federer has given his backing for squash to be included in the 2020 Olympic Games programme after meeting women's squash world number one Nicol David at the ABN AMRO World Tennis Tournament in Rotterdam this weekend. read more

Tennis comp for all officially launched - 13 Feb 2013

drawforall, a new nationwide grassroots tennis competition designed to provide opportunities for adult players to compete against others of a similar standard, has been launched with the support of the LTA, Dunlop and Tennishead magazine, as well as a number of professional players. read more

Red Bull signs first tennis player - 16 Jan 2013

World number one Victoria Azarenka has signed a personal endorsement deal with energy drink giant Red Bull, becoming the first tennis player to endorse the Red Bull brand. read more

ATP boss steps down due to illness - 15 Jan 2013

Men’s tennis boss Brad Drewett is stepping down from his role as executive chairman and president of the ATP due to illness, the organisation announced today. read more

BT Sport acquires women’s tennis rights - 14 Jan 2013

BT Sport has agreed a new deal with the Women's Tennis Association to acquire a package of rights to show live women’s tennis, as the channel bolsters its rights portfolio ahead of its launch later this summer. read more

ATP confirms new World Tour partner - 14 Jan 2013

The ATP has announced a new five-year partnership with tennis equipment manufacturer Tecnifibre, which will see the Paris-based  brand become an Official Partner of the ATP World Tour.  read more

ATP Tour reveals Rolex Partnership - 10 Jan 2013

The ATP and Rolex have announced a new multi-year partnership that will see the Swiss watch brand become the Official Timekeeper of the ATP World Tour. In addition, Rolex has extended its existing sponsorship of the season-ending Barclays ATP World Tour Finals at The O2 in London.  read more

Dunlop backs new look ping pong - 03 Jan 2013

Dunlop has announced that it is to sponsor the upcoming World Championship of Ping Pong – the latest sport to get the Barry Hearn makeover, following the conclusion of the PDC World Darts Championships at Alexandra Palace. read more

ATP unveils new global campaign - 02 Jan 2013

The ATP has launched its new global promotional campaign to coincide with the opening of the 2013 ATP World Tour season. The campaign, which uses the tagline “Beat This”, showcases the sport’s finest athletes on the great stages across the ATP World Tour.  read more

Djokovic joins IMG Worldwide - 02 Jan 2013

IMG Worldwide has officially confirmed the signing of World number one tennis star Novak Djokovic. Under the terms of the long-rumoured, multi-year agreement, IMG will represent the Serbian ace in developing a brand building strategy through marketing, endorsements, appearances and licensing along with select global business initiatives.  read more

Federer joins MOËT & CHANDON - 30 Nov 2012

Moët & Chandon has introduced Roger Federer as its new brand ambassador. In his new role, Federer will take centre stage in the House’s upcoming advertising campaign.  read more

ATP extends sponsorship deal with Head - 12 Nov 2012

The Association of Tennis Professionals has announced an extension of its sponsorship with Head, its longest standing partner.  read more

Tennis season finale extends London stay - 08 Nov 2012

The ATP has announced that London will continue to host the season-ending Barclays ATP World Tour Finals until 2015, while the organisation has also extended its agreements with the event’s title sponsor Barclays, and Ricoh has signed a new agreement with the governing body of men’s tennis. read more

Viagogo & ESPN extend partnership - 30 Oct 2012

viagogo has announced it is extending its European ticketing agreement with multiplatform sports media company, ESPN, which will see the international ticketing marketplace continue as the broadcaster’s official ticketing provider.  read more

Aussie Open prize boost pleases players - 04 Oct 2012

Tennis players have welcomed the news that prize money for the Australian Open will rise by Aus$4m (£2.53m), but Novak Djokovic was warned that the fight for a greater share of revenues is not over, as lower-ranked players continue to struggle paying their own way. read more

Andy ends Britain's 76 year wait for champion - 11 Sep 2012

Andy Murray finally ended a 76 year wait for a British man to win a Grand Slam title after defeating Novak Djokovic in five-sets to claim his first major of his career, in a match that was watched in the UK by a peak of 1.5m people, despite a finish time of past 2am GMT. read more

LV= announces tennis sponsorship - 15 Aug 2012

LV= has agreed a new tennis sponsorship, which will see the insurance, retirement and investment group become an associate sponsor of the IMG-owned Statoil Masters Tennis, the prestigious legends event taking place at the Royal Albert Hall this December.   read more

Players get wish as Wimbledon start is moved - 20 Jul 2012

The Wimbledon Championships will start a week later from 2015, to allow players a three-week rest period following the French Open. read more

Record viewers for Wimbledon final - 10 Jul 2012

Andy Murray’s first Wimbledon final against Roger Federer was watched by a peak audience of nearly 17 million home viewers on Sunday afternoon, with Federer extending his own Grand Slam record to 17 - a record for a 'home' player at Wimbledon. read more

10,000 visit LTA allplay tennis scheme - 10 Jul 2012

The allplay Tennis Park, which ran throughout the second half of Wimbledon from Wednesday 4th July to Sunday 8th July, was visited by over 10,000 people throughout the week, with a range of initiatives encouraging the take-up and participation of the sport by children and adults of all ages. read more

British Eurosport launches HD channels - 04 Jul 2012

British Eurosport will launch a high definition simulcast channel on the Sky and Virgin Media platforms from Wednesday 25th July 2012, which will be followed five weeks later by the launch of British Eurosport 2 HD on Sky. read more

Wimbledon & Sharapova extend evian deal - 29 Jun 2012

Evian will be the Official Bottled Water of Wimbledon for a further five years after extending its agreement with the All England Club until 2017, while women’s world number one Maria Sharapova has also signed a new three year deal to extend her role as evian brand ambassador.  read more

Wimbledon considers later start date - 26 Jun 2012

Wimbledon organisers have revealed that they are considering moving future championships back by one week in order to give players additional recovery time from the French Open. read more

LTA appoints new Commercial Director - 19 Jun 2012

The Lawn Tennis Association has appointed Simon Long as commercial director, to lead the LTA’s commercial programme, and the delivery of its tennis events. read more

BNP Paribas Tennis Classic signs new partners - 18 Jun 2012

Bacardi UK and Pringle of Scotland have signed up as the latest sponsors of the 2012 BNP Paribas Tennis Classic at the Hurlingham Club, which gets underway this week. read more

French Open produces record Eurosport figures - 15 Jun 2012

This year’s French Open has produced record-breaking audience figures for Eurosport, attracting an average live audience of 1.1m viewers – a rise of 7% on the 2011 tournament. read more

Murray agrees new sponsorship deal - 14 Jun 2012

Luxury Swiss watch brand Rado has announced the signing of professional tennis player Andy Murray to a personal endorsement agreement, which will see the world number four endorse Rado's D-Star 200 collection throughout the 2012 spring/summer season. read more

BNP Paribas extends tennis sponsorship - 12 Jun 2012

BNP Paribas has renewed its partnership with the annual Tennis Classic tournament at The Hurlingham Club, the traditional warm-up competition ahead of Wimbledon. read more

Eurosport Group reveals audience growth - 06 Jun 2012

TV audiences across the Eurosport Group rose by 11% in the first five months of 2012 compared to the same period in 2011, with all Eurosport TV channels performing strongly, according to the sports entertainment broadcaster.  read more

Dailymotion to stream Wimbledon coverage - 25 May 2012

Online video sharing platform Dailymotion is set to stream live content of the Wimbledon Championships 2012, after agreeing a new exclusive partnership with the tennis grand slam. read more

Statoil agrees Masters Tennis sponsorship - 24 May 2012

International energy company Statoil has announced its title sponsorship of the Masters Tennis event at the Royal Albert Hall for the next three years.  read more

British Eurosport to offer second screen experience - 23 May 2012

British Eurosport has revealed it is working with social TV platform for sports, fanatix, to enable viewers interact with other fans watching the events around the world as well as participating in the global debate through aggregated and curated event-specific Twitter feeds. read more

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