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Women’s Open reveals tsunami appeal- 4 Jul 2011 00:00:00

The Japanese tsunami and earthquake relief efforts will be the focus on the final day of this year’s Ricoh Women’s British Open as the Championship Committee announced that it will make a donation to the British Red Cross Japan Tsunami Appeal for every birdie or better achieved by the entire field on Sunday 31st July 2011.

The money raised on ‘Super Sunday’ will provide support for the Red Cross relief efforts to help those most affected by the natural disaster earlier this year.  

Shiro Kondo, president and chief executive of the Ricoh Group, said: ‘As Japan tries to recover from this horrific disaster we are delighted to involve the Ricoh Women’s British Open in the relief efforts’.

‘Players were quick to throw their support behind raising funds and have been very generous. Many players have done a wonderful job of lifting spirits by their performances on course and I am sure each one will get a little more pleasure than normal out of a birdie on the final day of this prestigious Major’.

Shona Malcolm, CEO of the Ladies’ Golf Union added: ‘Ricoh has been a wonderful sponsor of the Women’s British Open since 2007 and we are very happy that we have found a way for this year’s Championship to support relief efforts in Japan. Sunday of a Major is always exciting but this will certainly add an extra buzz to the final day’.

The Ricoh Women’s British Open will be played at Carnoustie, 28th to 31st July 2011.

The Championship was founded by the LGU in 1976 and is staged in conjunction with IMG, the world’s largest sports marketing company.

The event has been co-sanctioned by the LPGA and LET since 1994 and gained Major status in 2001. Ricoh has been the title sponsor of the Ricoh Women’s British Open since 2007.

Mark Astarita, director of fundraising at the British Red Cross, concluded: ‘We are very grateful for all contributions to assist our relief efforts following this devastating disaster and are dedicated to helping the Japanese people rebuild their lives and recover as far as possible. So far our Japan Tsunami Appeal has raised more than £10 million which goes towards our relief and recovery programme’.

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