Adidas aims at Euro 2012 leadership- 31 Aug 2011 00:00:00
Adidas Group CEO Herbert Hainer has announced that the adidas brand plans to use the UEFA Euro 2012 as a platform to achieve market leadership in Poland by 2015.
In addition, adidas aims for market leadership in the football category in Poland in 2012 - and in the Ukraine, where adidas is already the clear market leader, the brand wants to further expand its leadership position.
Herbert Hainer, chief executive officer of the adidas Group, said: ‘As the Official Partner of UEFA Euro 2012, we will use the event to reach market leadership in Poland by 2015 and take over category leadership in football in 2012’.
‘This is the first time a major tournament like the UEFA Euro will be hosted by Poland and the Ukraine. We are very excited about the upcoming event and plan to leverage UEFA Euro 2012 internationally to showcase our brand and our innovative and exciting products’.
As the Official Sponsor, Supplier and Licensee of UEFA Euro 2012, adidas provides the Official Match Ball and supplies the equipment for all officials, referees, volunteers and various youth programs such as ball kids and player escorts.
First products for the UEFA Euro 2012 will be available for consumers at the end of 2011.