Best Buy reveals Everton FC deal- 31 Aug 2011 00:00:00
Technology retailer Best Buy has signed a new deal to become the official technology partner of Everton Football Club.
Best Buy’s new deal with Everton is the company’s first venture into the British sporting arena and this is the latest partnership to add to Best Buy’s existing sporting portfolio in the USA.
Dave Biggar, commercial director of Everton Football Club, said: ‘We are delighted to welcome Best Buy on board as the Club’s official technology partner. Best Buy is an internationally recognised brand and we’re proud to be working with a company which shares our commitment to developing the matchday experience’.
To celebrate the new partnership, Best Buy is launching a new matchday competition which gives Blues fans the chance to win a £500 Best Buy gift card.
At every home game, a camera will swoop across the crowd and pick out an Evertonian to be the lucky winner of the ‘Best Buy-Best Fan’ competition.
The gift card can be spent at any Best Buy store, including the Club’s nearest outlet at Aintree Racecourse Retail Park.
Ian Boyton, Sponsorship and Events manager at Best Buy UK, added: ‘We are very proud to be supporting Everton Football Club. Everton fans are up there as some of the most passionate and connected supporters in the country and we’re thrilled to be joining them at the start of this exciting new season in the Barclays Premier League’.
‘We know how important the club is to the supporters and we hope we can use our partnership to create an amazing match day experience for fans both in the ground and in their living rooms’.
‘Supporting our customers and their sports and entertainment interests has always been a focus for the Best Buy brand. Sponsorships such as the one which sees us partner with Everton are something we are keen to develop’.