M&C Saatchi appointed by Amir Khan- 6 Sep 2011 00:00:00
Reigning IBF and WBA Light Welterweight boxing champion Amir Khan has appointed M&C Saatchi Sport & Entertainment as his personal public relations agency.
Khan has enlisted the agency’s help in positioning him as a major sporting personality beyond the world of boxing. M&C Saatchi Sport & Entertainment will be responsible for increasing his profile across a wide range of media.
The agency will also provide strategic media advice to his management team with a view to further developing his commercial potential.
Khan first made his name winning a silver medal as a Lightweight at the 2004 Athens Olympics and in 2009 he became the third-youngest Briton to win a world title at the age of 22.
The M&C Saatchi Sport & Entertainment portfolio includes Coca-Cola, Reebok, Castrol and The Football Association and have worked with talent including Cristiano Ronaldo, Lewis Hamilton, Wayne Rooney and Mark Webber.
Steve Martin, CEO of M&C Saatchi Sport & Entertainment, said: ‘We are thrilled at the prospect of working with one of British sport’s true superstars. Over the coming years, Amir has the potential to become one of the best known personalities in British sport. We will do our utmost to provide the necessary support and advice to help him to achieve this’.
M&C Saatchi Sport and Entertainment was voted Sports Agency of the Year for three years in a row from 2008 to 2010 at the annual Sport Industry Awards.