Aviva Rugby launches RWC ad- 9 Sep 2011 00:00:00
To mark the start of the 2011 Rugby World Cup, Aviva and Premiership Rugby have teamed up to create a national print advert featuring members of the England squad pictured in their club strips.
The advert is promoting the origin of our England team and recognising the fact that Aviva Premiership Rugby is where England Roses are grown.
The vast majority of the players play their rugby in Aviva Premiership Rugby and the ad demonstrates the role Aviva Premiership Rugby has played in readying the team for England’s World Cup campaign.
Last season saw the emergence of players such as Manu Tuilagi and Aviva Premiership Rugby Player of the Year Tom Wood - demonstrating the quality and talent of young players emerging in English rugby.
As well as Wood and Tuilagi - Courtney Lawes, Ben Youngs, Alex Corbisiero and Dan Cole have all made their England debuts in the last 18 months –stepping up from academy to club to country.
England kick off their World Cup campaign against Argentina on Saturday.